What are the main fields of knowledge entrepreneurship in the future?

Can knowledge anxiety be cured by knowledge payment?

| Article: Zhang Jihe's

| Hint: This article is about the observation of knowledge payment, * * Part II: 1, three entrepreneurial directions in the field of knowledge payment; 2. How to create a list of knowledge paid products (compiled according to the quality control management manual). This article is *** 1089 words, which will take about 3 minutes to read.

About ten years ago, subscribing to magazines was popular. Take Reader as an example. Each issue of 3 yuan, twice a month, 24 issues throughout the year, totaling 72 yuan. After subscription, the post office will deliver it as scheduled every month. Every time I get the latest issue of the magazine I subscribe to, the little excitement in my heart is unbearable, and the personality change may be at that moment.

Three entrepreneurial directions in the field of knowledge payment

20 16 knowledge payment is similar. The difference is that readers pay for the subject matter, but now the object of knowledge payment is "people". Why doesn't the paid "theme" work online? Because it is too flooded, there is no moat with any content. And "people" are unique. This is why Jill Zhang holds a conservative view that Luo Pang is "hidden behind the scenes" in the article "Reading Articles 100W+, Talking about the List Creation of Luo Ji's Thinking".

In the short term, the advantages outweigh the disadvantages; In the long run, the disadvantages outweigh the advantages.

Three directions of entrepreneurship in the field of knowledge payment;

1, to be an exporter (similar to Luo Pang, Mi Meng, papi sauce, etc. You must have a strong sense of personality, even if it is not perfect.

2. Create a product (similar to Ma Dong's Speak Well, Read at Ten o'clock, Wu Xiaobo Channel, etc.). ).

3. Build a platform (similar to Himalayan, Zhihu, answer questions, praise, etc.). ).

1 and 2 can often be perfectly integrated, such as Luo Ji Thinking, Xiao Shuo, Wu Xiaobo Channel, etc. Which is more valuable and the moat is deeper? If you can act, talk and write, there is no doubt that you choose1; If you don't like acting, speaking and writing, suggestion 2, step back from the background and concentrate on polishing a knowledge product. 3 There is a threshold, and it is not recommended for entrepreneurs who have no resources and no team to try.

These are Jill Zhang's thoughts on the field of knowledge payment, which will attract more thoughts in the future and try to share with you.

Luo Ji thought, knowledge conference. From the network

How to Create a List of Knowledge Paid Products

On may 18, Luo pang held a knowledge conference, which mainly talked about three points:

Introduction of several columns

Get some introductions from the team.

Introduction to "Obtaining Quality Control Manual"

The most attractive thing should be this "Access to Quality Control Manual". Jill Zhang obtained it for the first time, read it through, and selected several lists of "How to Create Knowledge Paid Products" (the following copyrights belong to "Access to Quality Control Manual") to share with you:

User portrait, first of all, you should portrait the users you serve and accurately locate them;

The author should have a unique cognitive reserve, a unique output mode and even a unique personality. Turn the excellent ideas in your mind into knowledge products that will help users' long-term interests;

Help users realize "personality transition", that is, users feel that they can become that "better self" through one-year subscription;

The sense of knowledge value is high enough (it is difficult enough to obtain) to cut off a relatively fixed knowledge demand in the rigid time of users;

You can form copyright content that iterates like Xinhua dictionary in a certain knowledge field; Knowledge, insight, insight-this is the core. Stories, jokes, gossip-that's not the point.

Sustainable production: large and stable raw material sources, high production efficiency and low user participation cost;

Has a distinct personality charm and recognizable craftsmanship. The key to establishing personality is: let users feel that your service is reliable and conscientious;

Users must be given a clear sense of delivery-after the audience has spent money, they must have a clear sense of "receiving" and "getting".

Above, the end of the text.

I, Zhang Quixote, an independent researcher, study with my entrepreneurs for life. 20 17 research field: content entrepreneurship. Welcome attention.

This article is the third original article under the classification of Internet → Mobile Internet → Content Entrepreneurship → Knowledge Payment, involving: Mobile Internet/Knowledge Payment/Articles/Luo Ji Thinking.