The design features of the poster Because of the differences in goods, sizes, structures and designs, the pop poster can be hung, stacked, pasted and displayed in the aisle or anywhere in the retail store, but no matter what the form and skills, the pop poster will always tell consumers: That's it! Right now! Buy it! Pop posters displayed inside and outside shopping malls are channels for operators to spread information, promote goods and pay attention to consumers' feelings and needs. They have successfully played the role of salesmen and reduced the extra expenditure of retail stores on manpower and property. Because the design of pop posters conforms to the consumption habits of modern consumers, it plays an increasingly important role in modern commerce: 1, which promotes consumers' buying impulse and increases the turnover of retail stores. 2. Establish a good interactive relationship between consumers and retail stores. 3. Launch pop posters suitable for festivals in line with the seasons. 4. Make consumers impressed by the credit of retail stores. 5. Explain the purpose and characteristics of the goods instead of the clerk. 6. Show the advantages that other media can't express quickly and flexibly. 7. Retail stores can make pop posters of promotional products in time. 8. Save manpower waste and reduce expenses. 9. Inform the news of new product launch and advertising activities. 10, to attract consumers' attention to goods. 1 1, which can give consumers a relaxed atmosphere of freely choosing goods. Due to the above functions of the pop poster, the design of the pop poster must have the following characteristics: 1, with strong timeliness: it must be changed at any time with the plan of the merchant; 2. Beautiful form: it can attract customers' attention; 3. Creativity: It really stimulates consumers' impulse to buy; 4. Low cost: Only low cost will not affect the wide application of pop posters.
Poster design language is characterized by the relationship between emotion, simplicity, beauty and poster design.
Emotion, including reason and emotion. Emotion, as a psychological term, refers to the attitude towards things around you, yourself and your own behavior. It is a special form of people's response to objective attributes, a psychological response of the subject to external stimuli, and an attitude and consciousness about whether objective things meet their own needs. Perception means rationality, and every poster has its theme. Like all forms of expression, graphics should be designed around the theme of the poster. "Perception" means that the graphic language in the poster should basically conform to the theme of the poster and have certain rationality, rather than simply pursuing formal effects. The rationality of graphic essence can guide people to think logically, thus ensuring people to discuss posters in depth, thus effectively improving the memory effect and influence of posters. German poster artist Gunter Lambert designed a personal poster. He took the image of potato as the most basic element of design, and explained his feelings of loving the motherland. For those who don't know Germany, they can't understand the meaning of the work. Only by knowing the special significance of potatoes to Germans can we understand why he loves potatoes so much.
Professor HolgerMatthies, an internationally renowned contemporary German visual design master, once said, "A good poster should speak in graphic language, not be annotated with words". The concept of simplicity is by no means "less things" and "simplification". Concise standards cannot be measured by the number of pens and inks, but should be quantitative and qualitative. When the necessary factors that constitute things are omitted, the concept will deviate. Further, the concise concept is to express the theme effectively and accurately. And take this as the standard. "Effective" can be understood as no nonsense, no useless work, and "accurate" should be understood as the degree of accuracy or conformity.
Simple design meets the needs of today's fast-paced lifestyle. Designers use the most economical means to output the largest amount of information, and use the simplest graphics to contain as much content as possible, so that the audience can be interested in graphics in the shortest time, which will have three consequences in an instant-first stimulate, then convey, and finally leave an impression. The anti-war poster designed by Japanese graphic master Yasuo Fukuda Fan Xiong has only a shell bent into a roundabout shape, which is used to show people's opposition to the war and provoke warmongers to self-harm. The combination of yellow and black is of warning significance.
In modern design, a large number of graphic designs fill our lives. If you want to create a memorable or well-received work, you must have a strong personality and style, which is different from others. Individualization is a designer's unique view of individual differences in graphic design, which can make design an expression of infinite transcendence. The originality of design is not like scientists inventing several new chemical elements, but still needs a new combination of old elements. There is nothing new under the sun, only fresh combinations. Follow the artistry and rigor of the design itself, and don't blindly seek novelty for simple visual effects. Even to the superficial, superficial "gaudy" compromise, lost the basic artistic conscience. Being unconventional in poster design can not only produce an extraordinary freshness and vividness, but also make the artistic image more interesting and attractive, attract people's attention and leave a deep impression.
Refers to the artistic expression of graphics, and the advantages of graphics largely come from its aesthetic value. Today, we not only pay attention to the realization of graphic information transmission function, but also tend to pursue poetic expression. Excellent graphic works, whether simple or complicated, traditional or avant-garde, always create images that conform to the formal rules through vivid lines, perfect colors and appropriate composition, and bring emotional satisfaction to the audience. Therefore, only artistic beauty is the most infectious and can inject aesthetic connotation into design. The information with "beauty" as the internal driving force transforms people's acceptance of information into spiritual enjoyment and into a dialogue of civilized emotional exchange, which is undoubtedly an effective communication strategy and a spiritual way beyond material things.
The creative idea of poster design is finally expressed through graphics, which is the external image of creativity, and the image builds a beautiful bridge between information and audience. Graphic language must be reasonable, but unexpected. Must be perfect, concise and accurate; Unique creativity, novel conception, strange but not strange; Designers must deeply understand this language, strictly meet the requirements of graphic language, and convey the poster information and ideas incisively and vividly through different expression techniques. The text is concise and to the point, the colors of the picture are coordinated, and the most important thing is that the pattern can accurately express the theme of the poster, which makes people clear at a glance and cannot be too cumbersome. It's mainly about color matching. I can't say for a moment.
How to do a good job in poster poster design emphasizes the sense of integrity, especially for designers. From the layout and font selection of brochures to the changes of catalogues and layouts, from the arrangement of pictures to the setting of colors, from the selection of materials to the innovation of printing technology, we need to make overall consideration and planning, and then rationally mobilize various design elements to make them organically integrate and serve the connotation. Relying on rich industry experience, China Printing Cloud Platform provides a large number of poster printing and poster templates, realizing one-stop service from poster production to poster template distribution.
Use various ways to grasp and emphasize the distinctive characteristics of the product or theme itself, and clearly show it. Put these features in the main visual part of the picture or set them off. In the performance of poster design, the characteristics that should be highlighted and rendered are generally determined by the unique ability of product image, manufacturer's corporate logo and product trademark.
The technique of highlighting characteristics is also a common expression technique when we make posters, and it is one of the important techniques to highlight the theme of advertisements, which has significant performance value.
In poster making, contrast is the most prominent expression of artistic beauty, but the two are often in conflict with each other. It expresses the nature and characteristics of the things depicted in the works with sharp contrast and direct contrast, and achieves centralized, concise and tortuous performance from the differences presented by comparison. Through this method, the performance and characteristics of products are more clearly emphasized or prompted, giving consumers a profound visual experience.
As a common and effective expression, it can be said that all arts benefit from comparative expression. The use of contrast not only makes the poster theme more expressive, but also full of interest, which expands the appeal of poster propaganda. The successful application of contrast technique can make seemingly ordinary picture processing contain rich meanings and show different levels and depths of poster theme performance.
The writing format and content of posters
Posters generally consist of three parts: title, text and signature. (1) There are many ways to write the title of the title poster, which can generally take the following forms: First, it consists of the name of the language. That is, write the word "poster" in the middle of the first line. Second, the topic is directly borne by the content of the activity. Such as "dance news", "shadow news" and "ball news" Third, it can be some descriptive words. For example, "×××× reappears the charm and relives the past with ×× Temple". (2) The main body of the poster requires the following contents to be clearly written: 1. The purpose and significance of the activity. Second, the main project, time and place of the activity. Third, the specific ways of participation and some necessary precautions. (three) the name of the organizer and the date of publication of the poster on the signature requesting department. The above format is about the poster as a whole. In practical use, some contents can be omitted or omitted.
Matters needing attention in editing this poster writing
Posters must clearly indicate the location, time and main content of the event. You can use some encouraging words in the article, but you can't exaggerate the facts. Poster text should be concise, short and pithy. The layout of the poster can be artistic, attract the audience, fit the theme and put forward what you want to emphasize! The most important thing is bright colors, harmony and pleasing to the eye! Depends on your theme. If you draw red songs, it's not good to get you anime. Look online. It shouldn't be difficult. Just find a similar pattern for the poster and draw it bigger.
How to design a poster, how to make a poster, and what software to use to make a sketch? First, prepare some reduced drawing paper with the same proportion as the poster frame, which is generally only 1/8~ 1/4.
This small scaled picture is called a grass picture. Because of its small area, poster designers or special layout designers have the conditions to try a variety of layout schemes, sometimes as many as twenty or thirty.
Try to use these sketches to solicit opinions from others, and choose a few better ones for reference.
Sketch mainly shows the overall composition effect, without showing the details of each component.
Select two or three design sketches from small sketches, enlarge them to the original size of the poster frame, and pay attention to the arrangement and expression of various details in the frame. This mode is called design sketch.
Generally, it shows the general effect of titles, illustrations, etc. , and text represents the number of words and paragraphs by drawing straight lines, and the distance between straight lines represents the size of words.
It should be noted that the design sketch is an experiment in advertising production, but it is an important stage.
After some sketches are enlarged to design sketches, the effect has changed obviously, even losing the balance of the picture.
At this time, the enlarged manuscript must be readjusted, such as proportion, size, position, color and shape. The various elements of this painting should be rearranged.
In addition, these design sketches still look very rough, but advertising designers or experienced advertisers can imagine the appearance of finished advertisements with great satisfaction.
It is a quick and effective method to design sketches by computer.
Choose one of several design sketches as the final scheme, and then make a design draft.
With the development of computer graphics and image technology, computer graphics production has gradually replaced manual manuscript production in poster design.
The basic size of the poster is 30 inches× 20 inches (508×762mm), which is equivalent to the domestic format size. According to this basic standard size, other standard sizes, such as full opening, four openings, eight openings and so on, are formulated according to the paper opening.
Common sizes are generous quarto and folio.
In addition, some super-large posters are often used for wall advertisements and outdoor advertisements at stations, some of which are several meters long.
Posters are mostly made by plate making and printing, and are used for posting in public places and shops. Skillful use of DTP technology can create exquisite poster advertisements.
Of course, there are also some temporary posters, which are only hand-painted and not printed. This kind of poster has the nature of POP, such as temporary price reduction and prize sale of goods; Notify trade fairs and fairs; Fashion show or cultural performance, etc.
This kind of impromptu hand-painted posters are mainly drawn with gouache paints or markers, and sometimes they are replaced by post-it notes. Most of them are hand-painted calligraphy, sometimes with illustrations, which is more casual and quick. Not as rigorous as printed posters.
Its advantages are timely information dissemination, low cost and simple production.
However, with the development of computer graphics production technology, this hand-drawn method has been gradually replaced.
Efficient and fast computer-aided graphic design, which is output by a large-format color printer, is often used to make large-scale poster advertisements with high requirements and small batch, such as poster advertisements for windows and light boxes.
Software: the proposer is better, and there is a Chinese version of the orientation online: the scope of application for making posters; Preparation: find materials for processing; Made with PhotoShopCorelDRAW and other software! (Design) Proofread and modify finished products (Posting)