The greatest significance of the Double Eleven for people is to calm down in this national shopping spree. The annual Double Eleven is a major test and opportunity for the e-commerce industry. The following is the double 1 1 activity planning scheme I have compiled for you. I hope you like it!
Double 1 1 event planning scheme 1 Singles Day every year is a time when major cosmetics brands compete to stage a promotion war. Especially after Taobao goes online, almost every year, e-commerce will use new records to prove business opportunities. Singles Day not only contributes greatly to the daily chemical line in the beauty industry, but also the professional line can't miss this business opportunity. Let's take a look at the recommendation of _ _ beauty salon activity plan.
I. Activity time
20__ year x month x day.
Second, the venue of the event
_ _ major direct sales stores in beauty salons.
Third, the object of the activity
All new and old single female customers.
IV. Purpose of the activity
It coincides with "Singles Day", in order to make all single female customers feel the warmth of _ _ beauty salon and get a wonderful experience in this festival. During the "Singles' Day", combined with the season, climate and other issues, the beauty salon hereby launched promotional products such as hydrating, anti-drying and repairing, which were widely welcomed by female friends. I hope to take this opportunity to establish a harmonious and warm communication platform with customers. It can bring more new friends to _ _ beauty salon and enhance the consumption market share of _ _ beauty salon.
Verb (abbreviation of verb) activity promotion
1, "Singles' Day" was originally a festival spread from the Internet, so the publicity should focus on network publicity planning. First of all, the publicity information about this activity will be released in _ _ beauty salon official website, official Weibo and forum. Publish the activity content on the internet about two weeks in advance.
2. During the activity, leaflets and coupons will be distributed in crowded places, streets and major commercial roads.
3. As long as customers spend a certain amount in the store X weeks before the event, they will issue holiday coupons and experience coupons. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon.
Activity of intransitive verbs
1. Members of beauty salons can participate in this activity during the activity, and they can get a 20% discount with their membership cards and get a skin care experience coupon. If the points in the membership card reach X or above, you can experience the items in the experience store for free with the membership card.
2. Non-member customers can enjoy the discount of _ _ directly when they spend _ _ yuan in the store during the activity. And give a membership card and a skin care sample provided by the beauty salon.
Seven, matters needing attention
1, do a good job of registration at the front desk and record the customer's name and information.
2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.
Double 1 1 event planning scheme II. Promotion theme:
Crazy reserve price spot carnival
Second, the activity time:
20 years 1 65438+1October1day -20 years165438+1October 20th.
Three. Location:
_ _ Furniture City
Fourth, the planning description:
Singles' Day is a festival focusing on singles, and many young people take this festival to celebrate their singles or get rid of them.
1, take off the order and enter the store politely.
Confession must not be with your bare hands!
Anyone who enters the store before 10 people during the activity/is invited to the top 20 people on the day of the activity, can get an assistant to take off the order: a love pillow!
2, off the single award into the store polite
Add the official WeChat of Shangpin ZJS, and the circle of friends will expose the "evidence" that you participated in the activity at the designated activity store in _ _ that day, that is, you have the chance to win 1 sofa bed.
Activity rules:
1, edit # Activity content to be determined # Share your photos at the event site/designated store in the circle of friends, and you will have the opportunity to participate in the mattress lottery, limited to 1 time each time;
3. After the activity, draw 1 lucky customers and reward a mattress;
4. After the lucky draw, the winners will be announced on the official WeChat of Shangpin ZJS Yulin.
3. grab the reserve price and place an order.
Perfect coupon: Send 500 yuan perfect coupon with reservation ruler.
Off-order specials:
A cash coupon of 20__ yuan will be given when the full-price goods in the whole house are over 10000 yuan;
The regular price cabinet is more than 20,000 yuan, less 20 yuan;
The regular price cabinet is more than 30,000 yuan, MINUS 4,000 yuan;
The regular price cabinet is more than 40,000 yuan, MINUS 6,000 yuan;
The regular price cabinet is more than 50,000 yuan, MINUS 8,000 yuan;
Off-site bargain-hunting discount:
If the regular counter is full of 10000 yuan, pre-deposit 10000 yuan, and enjoy an extra 15% discount;
If the regular price counter is more than 20,000 yuan, deposit 20,000 yuan in advance and enjoy an additional 9.4% discount;
If the regular price counter is over 30,000, save 30,000 in advance, and enjoy an extra 9.3% discount for surprises;
If the regular price counter is more than 40,000 yuan, save 40,000 yuan in advance and enjoy an additional 9.2% discount;
If the regular price counter is over 50,000 yuan, 50,000 yuan will be pre-deposited, and an additional 9. 1 discount will be enjoyed;
Arrive at the store on the day of the event and enjoy a mysterious discount.
When you arrive at the store on the day of the event, the regular price of the counter is more than 20,000 yuan, and you can enjoy the discount of 1% after the surprise discount.
Double 1 1 activity planning scheme Part III Activity theme:
1 1. 1 beauty salon discount carnival
Activity time:
20__ year165438+1October 5th-1 1.
Activity purpose:
1. Beauty salons hope to create more consumption and increase turnover through "double 1 1".
2. Closer customers' trust in beauty salons to a greater extent, thus promoting emotional communication between the two sides.
3. Consolidate old customers and expand new customers.
4. Enhance the service, products and employee image of beauty salons.
Main contents of the activity:
Activity 1: If you want love, please say it out loud.
If you want to love, say it bravely. If you don't want the other person to know who it is, you may wish to help you through the beauty salon "Matchmaker".
The beauty salon launched the "double 1 1" matchmaker activity for the majority of single women, and boldly expressed their love to the people they like. Activity rules: As long as customers spend 2 1 1 2 yuan in the beauty salon on the day of the "Double1"activity, they can get a surprise gift prepared by the beauty salon matchmaker for their favorite object, and they can also enjoy a free sweet dinner together with the consent of the other party. The number of places is limited, only to the top ten customers.
Activity 2: charge 500 beauty cards and get 500 free.
In the double 1 1 activity, beauty salons can provide customers with a bigger surprise of "charging 500 beauty cards and giving 500 away". This kind of promotion can not only stimulate customers' consumption, but also further expand the utilization rate of beauty cards.
If you want to exchange 500 yuan for 500 yuan's beauty card on June 1 65438+1October1,you might as well come to the beauty salon earlier. Because this activity has 12 customers entering the store, on a first-come-first-served basis, remember that each customer has only one cash back opportunity and only one recharge opportunity.
Double 1 1 event planning scheme 4 I. Event theme
Low-priced storm snapped up by the whole people (dear, did you buy it? )
Second, the activity time
20__ year 1 65438+1October 9-20 _ _ year165438+1October.
III. Contents of activities
Activity 1: 50% off the ultimate carnival (165438+1October 1 1).
From 1 1, 20__, 1 1, 10, the whole audience will be sold at 50% discount, and low-priced storms will sweep the city!
(Note: The whole audience must be involved in the activity to achieve the cluster effect. )
Activity 2: Go shopping with courtesy and luck (165438+9 October-1 1 October).
Customers who shop in _ _ during the activity can participate in the lucky draw if the amount of a single memo reaches 1 1 yuan.
First prize: 1 brand smart phone, worth111yuan.
Second prize _ _ two supermarket shopping cards, worth11/yuan.
Third prize, 6 vacuum thermos cups, one worth 60 yuan.
Fourth prize, 20 soul mates, worth 30 yuan's roll paper.
Participation prizes: 20__ exquisite gifts, one for 2 yuan.
(Note: The lucky draw is to scratch the card as soon as it is opened, and the gifts are given in kind. )
Activity 3: Double the sweetness of a person's holiday (20__ years165438+1October1)
Give 0 yuan+1 yuan lollipops after shopping (2 yuan/root, 200 copies).
Over 1 1 1 yuan+1 1 yuan, give 2 boxes of chocolates (25 yuan/box, 40 copies).
Sweetness is limited until the gift arrives. )
Four. Activity cost forecast
1. The estimated cost of the lottery scratch card is 1000 yuan, and the winning fee is 8000 yuan, totaling 9000 yuan.
2. Double sweet activities. Estimated activity cost 1500 yuan.
3, posters and advertising costs 5000 yuan.
The estimated total cost of this activity is 15500 yuan.
(Note: 7,000 yuan can be shared by the merchants, and the cost sharing will be finalized in consultation with the merchants in the early stage of the event to facilitate the smooth development of the event. )
Verb (abbreviation of verb) activity promotion
1, advertising, using newspapers to put in 2 issues 3-5 days in advance.
2, large-scale facade advertising and supermarket DM single-phase combination, so as to attract customers.
3. Increase publicity through supermarket broadcasting and promotion in different places.
4. Use stickers, flags and publicity signs, and add festival music to create a good atmosphere for activities.
Double 1 1 event planning scheme 5 I. Event background:
"Double 1 1" shopping carnival has become one of the most influential consumer festivals in China and even in the world. And every business and every consumer is the real protagonist of this stage. 20__, we will invite more brands and powerful businesses to participate and direct a carnival ceremony of quality shopping in your unique way!
"Double11"20 _ _ years, vigorously develop local e-commerce, develop new growth points, and promote the development of characteristic and advantageous industries in our city. Provide more employment opportunities and start a business at the same time.
20__ 1 1 "Wanzhong Mall" and the new WiFi fashion in Xiao Jiu.
Second, the purpose of the activity:
"Double Eleven Zhangye Local Shopping Carnival" will be held in "Shuang 1 1 65438+10/0/". The carnival will attract people's attention with activities such as "super discount", "real special price" and "free delivery", and will deepen the concept of e-commerce and promote the development of e-commerce in Zhangye.
Three. Activist:
Organizers: Zhangye Municipal Bureau of Commerce and Zhangye Municipal Bureau of Human Resources and Social Security.
Organizers: Zhangye City and Zhangye Ruijing Technology Co., Ltd.
Co-organizers: Ganzhou TV Station, Ganzhou Radio Station, Zhangye Circle, Baidu Zhangye Bar, Desert Outdoor, Horn Outdoor, etc.
Fourth, the activity time:
20__ year165438+1October 1 1 opening.
Verb (abbreviation of verb) Location: Zhangye Central Square
Participating units of intransitive verbs:
Seven. Activities:
Publicity press conference
Free e-commerce entrepreneurship training class; Follow-up service
Eight. Activity flow:
1, preparation process
Exhibition platforms: Zhangye Wanzhong Mall and Xiao Jiu Smart City WIFI.
Industrial and commercial registration time: 20__ year1October 27th 18:30:00—20 _ _ year 1 1 8: 00: 00.
Merchant review time: 20__ year 10/018: 00—20 _ _ year 10/0/8: 00.
Activity start time: 20__ _165438+1October 1 00: 00—20 _ _ _ 65438+1October/23: 59: 592.
At 20__ _165438+1October 1 1 09: 30, the host made an opening speech.
20__ _165438+1October 1 1 09: 40 bureau leaders and activists spoke.
165438+1October 1 1 carnival launching ceremony.
The carnival officially started on1October 20th165438+1October1.
Nine. Activities:
1. Preparation of exhibitors
After the registration, selection and evaluation, a business meeting will be held at any time.
Business meeting content: business preparation, discount finalization, mortgage broker negotiation. Business meeting time: to be determined.
2. Division of business booths
Divide the exhibition area according to the product classification of the merchants.
3. Staff preparation
4. Hardware preparation
Activity venue, LED large screen, LED mobile phone screen audio equipment, salute, red envelope printing of launching ceremony props, gold coupon arch printing, arch banner X frame, merchant booth.