Know yourself and know yourself, and you will win every battle. Many operators don't know that WeChat mainly uses these two names:
1, manually intervene in the title after the amount of fan reports enters the review line;
2. According to the strategy, organize the illegal content templates, and regularly search the whole network for batch titles.
The second active blocking method of WeChat also explains why a large number of WeChat official accounts will be blocked in a certain period of time. For example, the title of this time is mainly the copy of the third-party advertising platform (such as underwear, perfume, etc. ) That implies the title and content.
Let me sum up my experience with you. First of all, let's take a look at the new punishment publicity list of WeChat Operation Center.
1. The definition of illegal punishment is as follows (source: WeChat official account operation center).
To sum up, it involves disharmony, rumors, pornography, gambling and violence. Except for rumors, these contents are actually easy to distinguish. Rumors are mainly divided into food safety, health preservation, absurdity and superstition, personal safety and deliberate slander.
Wechat Operation Center has a rumor center, which basically defines the standard of rumor.
2. Pornographic and vulgar violations (including but not limited to the title, content, official account name of WeChat and avatar) rank second in the title list, which is also a pit that many people are easy to step on. Pornographic and vulgar titles and content can really improve reading in the daily operation process. Many people even think that only the titles and pictures are a bit vulgar and the content is still very pure, but the network supervision department does not think so. Ok, let's take a look at WeChat's definition of title party and vulgar content.
3, activity, induced sharing, this is the third violation in the WeChat title list. Any behavior that induces users to share group messages is actually prohibited by WeChat.
4. Fraud, which is the fourth violation in the ranking of WeChat titles. Fraudulent acts include but are not limited to: fraudulent advertisements (information about winning online money), false weight loss, height increase, breast enhancement, health care products, medicines, food advertisements, and the promotion of fake and shoddy goods (such as watches that were very popular before). In addition, there is an over-marketing in the content delivery specification of WeChat, such as not sending content at ordinary times, but sending harassing information such as sales promotion information to users.
5. Plagiarism and malicious claims are original, which is the least punishment in the official account of WeChat, indicating that under the specification of WeChat, everyone's copyright awareness is getting stronger and stronger.
6. Other violations, such as brushing powder to push each other, wasting account resources, abusing the original declaration function, and illegal multi-level distribution.
To sum up, there is actually no shortcut to avoid titles. The best way is to look at the norms, don't take any chances, and post according to the norms.
Conclusion: Don't be afraid of the shadow, don't take chances, and don't have the psychology of "others send nothing, I will be fine". Wechat's "accounting after autumn" has been implemented many times, so please be sure to read the WeChat specification and do a good job in content operation.