1. Where is the soft article published?
What are the key channels for the release of soft articles? If you are looking for other agencies to send it, you should also provide websites and forums for people to send it, but generally you can't find too many, so don't worry so much, as long as you can send it everywhere. Many unheard of websites don't have high weight and usually have no traffic. If you publish soft articles in such channels, the effect may not be obvious.
Many times, if a good soft article can attract the public's attention, the premise is to publish a relatively large website, and then other websites will reprint and publish each other. This kind of communication effect is very good, and there is no need to find a website to publish one by one, so the website where the article is published is very important.
Second, the release of soft articles needs to be timely and stable.
Soft articles should be included in search engines as soon as possible after being published, otherwise the effect of sending them out is not great. Just like a soft article with news, if it is not included or delayed for a few days, it will be released by other enterprises first, and then the news will become old news. If it is a new product release, it is necessary to release soft articles in a more timely manner, do a good job of pre-heating, and don't wait until the event time is approaching to promote it. Such promotion can be said to be meaningless. Consider the release time and success of the soft article.
When publishing soft articles, we should ensure the quality of the articles. If it involves the standardization of the website, it is likely to be deleted manually or intelligently by the website soon after publication. Ensure that the search engine is included, otherwise it will only run counter to the original intention. If it is posted to a website with large traffic, if it can be included stably for a long time, it can increase the weight of the enterprise's own website, and guide these traffic to the enterprise's website with a little guidance, so that more people can pay attention to the brand and service of the enterprise. Therefore, when choosing a soft publishing company, speed and stability are indispensable.
Third, sustainability and convenience are also important.
Soft publishing is a long-term marketing method, which is sustainable and can be released in time and quickly every day. At the same time, we should also pay attention to comparing the different effects achieved by various channels and choose a website with obvious effects and convenience for long-term development. If the effect is good, it will also save a lot of time and cost. Have your own member operating system, choose the place to publish soft articles, and publish different articles on different but suitable websites.
Fourth, enhancing interaction can improve user stickiness.
As a marketer of Yunnan network promotion, if you think that the release of soft articles can only be completed by letting the articles be sent out for the public to see, then you are definitely not a good marketer. When you think of a good idea, your soft text is full of vitality, and users are here to add color to the vitality, so you must reply in time. This not only improves the user's stickiness, but also creates the user's goodwill, and the brand reputation spreads word by word.