Korean Wave, Hanbok and Hanzhuang are the hot spots that young people in China follow in recent years. Therefore, Korean cosmetics enterprises have embarked on the road to take off. According to the statistics of Euromonitor Information Consulting Company, 1, the Korean cosmetic market increased by 5% to 328 1 billion won in 1999, 1, and increased by 1.3% to 3,350 billion yen in 1999. In 2000, it rose by 13.7%, reaching 38 1000 billion yen. Here is a brief introduction to the nine mainstream cosmetics brands in Korea. 1. Han Zhen is definitely a first-line Korean brand and the first Korean brand to enter the Japanese cosmetics market. We should know that Japan is a strong country in cosmetics, and it is difficult to enter its market without considerable strength. Because Han Zhen only produces skin care products, the production scale and output are not large, but it has the reputation of "the first brand of Korean women's cosmetics" in Korea. It is the first Korean cosmetics brand to obtain a sales license in the Japanese market. 2. As the No.1 international cosmetics group in Korea, Amore Pacific Construction Group ranks among the top 20 cosmetics in the world, which is undoubtedly the beautiful secret of Korean women. Lan Zhi Lan Zhi, the largest brand of the group, has the highest market share among Korean women's cosmetics. The world is also in the top 20. According to professionals, Lan Zhi is most suitable for girls to women around the age of 25. 3. Love thick silk IsaKnox-is the best brand in imported butterfly makeup. On the basis of satisfying women's pursuit of skin moisture and luster, strengthening cell binding water, adopting ceramide liquid crystal emulsification technology, triple moisturizing effect and scientific certification effect, a special high moisturizing cosmetic was developed. 4. Samsung deoproce Cosmetics: DEOPROCE is the brand of deoproce): Deoproce Samsung. The logo of this brand is a rose, which has excellent makeup removal effect. Rich vitamins and natural plant extracts provide essential acids for the skin, delay skin aging, and make the skin cleaner and smoother. Rich and delicate foam can gently clean the skin and effectively remove excess oil and dirt on the face. Unique and meticulous cleansing soft beads thoroughly clean the aged horniness and dirt in pores, keep the skin dry all day, and make the skin feel refreshed, clean and clear. It has anti-inflammatory and skin calming effects. 5. Etudes cosmetics: It has Etudes dual-purpose powder, Etudes elegant and exquisite cleansing cream ~ green, Etudes elegant and exquisite makeup remover, Etudes elegant and exquisite liquid foundation, Etudes elegant and exquisite honey powder, Etudes elegant Gemini mascara and other products. Products pursue elegance and nature. 6. Duoduo Cosmetics: Korea Duoduo Cosmetics Co., Ltd. 1994 began to enter the mass consumer market. Up to now, there are more than 40 department store counters and 140 special dealerships in China, and new products are constantly being introduced. In Beijing, where the cosmetics market is becoming more and more mature, another large multinational company, Duoduo Cosmetics Co., Ltd. settled in Beijing on June 1 1, and its products officially landed in China. Toto is now the largest cosmetics company in Korea, and cosmetics are very famous. "Actor Powder", also known as "Red Lover", is one of the most famous products of this brand. It is a must-have loose powder for Korean beauty stars. Meanwhile, it has become a popular commodity in Japan. It is the favorite of Korean actresses. 7.BEBON: Hangzhou Lejin Cosmetics Co., Ltd., jointly invested by South Korea's LG Consortium and domestic * * *, introduced the original product formula of South Korea's LG Institute of Chemistry to produce a variety of cosmetics with Debon as the main brand. Debon (Butterfly Makeup) has been developing at an amazing speed every year since it was put into the China market in 1995. MINERVA silky skin care series, Debon's flagship product, is not only suitable for all skin types, but also has a lasting and remarkable effect. With rich and bright colors, special appearance and impeccable effect, silky makeup series brings natural, clean and elegant makeup to women from all walks of life in China. 8.vov Cosmetics: As three major brands in Korea, "vov" has become a well-known brand. South Korea's "vov" is a well-known brand with a history of nearly 40 years, and its products are constantly innovating, leading the beauty trend in South Korea and even the whole of Asia. South Korea's "vov" has become the most popular beauty and skin care makeup brand in South Korea and even in Asia as a whole. Korean vov Cosmetics Co., Ltd. is the only company in Chinese mainland authorized to produce and sell in China. Korean vov has a large number of supporters in China. South Korea's VOV Co., Ltd. and ASHI Co., Ltd. jointly conducted a market questionnaire survey in four major cities, including Beijing, Shanghai, Guangzhou and Dalian. 60% fashion girls in the above four cities know that "VOV" is a very well-known Korean cosmetics and skin care brand. 9.INNISFREE: It is a high-end skin care brand under Pacific Company, the largest cosmetics company in Korea. All products are only available in large shopping malls, and it is impossible to buy this brand in general makeup shops. Advocate "happy lifestyle" products and produce more natural herbs as raw materials. 10. Lan Zhi means snow in French. When winter goes and spring comes, the first melting snow turns into dawn. The "romantic encounter" between water and light embodies the happiness connotation of Lan Zhi, and water represents Lan Zhi's skin care products; Light represents the composition of Lan Zhi. "Water" and "light" * * * make Lan Zhi fresh and happy, endow women with "Shui Yang face" and make women "fresh every day". 1 994 Lan Zhi brand was listed in South Korea in September, and 1995 was listed for two years, with sales reaching1. 00 billion won 1998 signed a contract for the popular star Li Naiying to speak for Lan Zhi. In September 2002, she entered China Shanghai Parkson Huaihai Store. In July, 2004, she signed a contract with the popular star Gianna Jun to endorse Lan Zhi Cosmetics. In June 2004, she signed the first "Monthly Million Counter" in China-Shanghai Parkson Huaihai Store. From June 5th to February, 2004, the muscle coagulation essence of Lan Zhi Reservoir won the "Best Moisturizing Essence" award in the 2004 COSMO Fashion Beauty Award. In the same period, Lan Zhi Lock Water Moisturizing Mask was rated as "Best Moisturizing Mask". In April 2005, Lan Zhi Happy Tribe was founded. In June 2005, Lan Zhi Happy Tribe Website won the "Best Online Advertising Award in Cosmetics Industry". In June, 2005, after Gianna Jun endorsed Lan Zhi Cosmetics, she became the sole spokesperson of Lan Zhi skin care and cosmetics brands. In the same period, Lan Zhi Shuang won the "Best Network Popularity" award. In February 2005, Lan Zhi successfully entered 96 counters in 35 cities in China, 1 1. Face shop is a very popular brand among Korean young people. Because of its exquisite quality and moderate price (usually divided into three levels: mass, mid-range and high-end), it has just become the most popular brand in Korea. The core concept of the brand is "natural story", which means "natural story". Adhering to the consistent health care concept of Koreans, the products made of fruit and plant essence are pure, refreshing and fragrant. Walking into its white-dominated storefront is like smelling the fresh taste of jungle, mountain spring and orchard. Unlike Lan Zhi, Kan Zhen and other major Korean cosmetics brands, the Face Shop operates as a chain store, located in the main business districts and subway stations in Seoul, but it has not officially entered the Chinese mainland market (Hong Kong has its own specialty store). The main products of the noodle shop (which have been proved to be very successful in the Korean market) include all kinds of pure plant formula cosmetics, fruit masks, skin care products (calendula series, Alpine series, orange series, pore care series, plant whitening series, anti-radiation free radical lotus series, mild and affordable rice series, etc. ) eye cream and essence; Conditioning cream and body care products, etc. Natural plant formula has obvious beauty and health care effects such as moisturizing, whitening, anti-aging, moisturizing and anti-inflammatory. 12. Skin Care Skin Care was originally 1957 Korea's international advanced makeup maintenance enterprise, and it is also a rare Korean cooperative enterprise that flaunts Japanese and Korean technical equipment. Not only is the product self-made rate high, but it is also one of the only two self-owned factories with nanotechnology in Korea at present, especially the products are quite diverse, including: makeup, maintenance, shower gel ... and other series suitable for both men and women, and even children's cleaning and maintenance series. Is a complete brand with a wide range of products. All the raw materials of the products come from natural food, flowers and fruits. The brand demands natural organic herbs and fruits as raw materials, and the exquisite product packaging is comparable to European and American brands. Since Imperial Technology introduced skin food into Taiwan Province Province in April last year and set up a direct store, the overall image of skin food with high quality, exquisite packaging, reasonable price and cordial service as its brand appeal has been deeply affirmed by consumers. After using the product, consumers have the high quality comparable to department store counters, but only the charm of counter brands, and the price is less than half, which is very popular. Because of the advantages of its own factory, there are nearly 600 products of skin food at present, and new products are introduced according to the season. Just like skin food, which means "food for skin" in Chinese, it emphasizes the most nutritious food for skin, so it puts forward the brand appeal of "new skin is beautiful". This year, a series of mushroom double-effect maintenance has been developed with nanotechnology. . . Waiting for new products. In particular, SKIN FOOD's unique CIS image is superior to other open-shelf composite brands, which not only surpasses peers, but also becomes the best brand affirmed by consumers.

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