Many times, LOGO needs to convey the core cultural values and ideas of an enterprise, just like a signal. If several messages appear at the same time, the core points received by everyone will be weakened, and with the passage of time, the core points will gradually blur in everyone's impression. LOGO is a simple tool, just like a hammer, simple and practical. If you add some non-core functions such as electricity, lighting and folding, sometimes you will forget that it is just a hammer. So a simple LOGO will let us find a clear memory point, and a LOGO only reflects a core information, which can make us better remember.

2. The expansion of modern information

We used to sell products, but now in the information age, most of them are advertisements. However, although there are many advertising posters, banners and folding pages in major shopping malls and streets, how much can you remember? The less information is presented now, the more people can remember. Therefore, if you want your LOGO to be interpreted by consumers in a period of time, you should refine the core information, remove the complexity and create a minimalist LOGO. Nowadays, consumers decide the positioning of customers, which is simple and concise. For example, we remember that McDonald's is the letter M and Nike is the hook.

3. The fast pace of the times

I don't know if you feel this way. Although life is getting more and more convenient now, people are getting busier and busier. It is like a circulatory system, and all kinds of extreme supporting hardware redefine and improve people's work efficiency. In this environment, the requirements of enterprises for logo design are accurate and can quickly grasp and transmit information, so many enterprises choose clean and neat design.

4. Aesthetic improvement

Now people's pursuit of beauty is gradually improving, and concise LOGO is produced in the process of deepening and refining, which also tests the aesthetic ability of designers. Perhaps the change of a pixel will affect the taste of the whole LOGO, which stems from people's challenges and needs for aesthetics.

5, the group company favorite

Students often ask me how to design the LOGO of the group company, because there are so many businesses in the group company that I don't know what to represent an enterprise. In fact, you can find that more and more group companies choose to design LOGOs directly in Chinese or English. Previous geometric icons (such as circle, square, triangle, etc.). ) are relatively decreasing, because the group company covers a wide range. If the logo is interpreted with a specific image, it is easy to limit their business development. Nowadays, cross-border phenomena are particularly common, such as selling houses for mobile phones, health for finance, and online shopping for express delivery. Therefore, designers often choose to use simple font design to interpret the LOGO, so the LOGOs of many group companies are simplified and abstract, which is why the logo looks more and more concise.

6, widely used

Nowadays, many online LOGO can be exaggerated, but offline will be more troublesome. Because there are geographical differences between the staff who make signboards and those who are engaged in printing technology, even if they are made according to unified standards, there will be many deviations, especially the LOGO with various colors and gradient or three-dimensional effects, and sometimes there will be differences. I believe that designers who have been exposed to terminal materials have a deep understanding.