Sales refers to the act of providing products or services to a third party through sales, leasing or any other means, including related auxiliary activities to promote the act. Let's take a look at the sales skills and vocabulary of selling mattresses for reference only!

Sales Skills and Words of Selling Mattresses 1 Shopping Guide When introducing mattresses, be sure to squat down beside the bed and say: Our mattress fabric is made of Belgian imported constant temperature cloth, also called lycra fabric, which is characterized by antistatic, good air permeability, moisture absorption and perspiration, and antibacterial and mite removal. Please feel it (customers must feel the mattress fabric at this time). At present, many high-grade underwear in shopping malls are made in lycra fabric. YSMS, the contact surface between the mattress and the human body is wavy, in order to fit the human body better. The mattress is divided into two layers, and the weight of the person lying on the mattress can be dispersed in all directions through the first layer of material, thus reducing the local pressure on the human body. When introducing professional knowledge, we must slow down, emphasize our tone of voice at the right time, and sometimes pause appropriately, because we are all talking about professional terms. If we speak quickly, customers can't keep up with their ideas and can't understand them. Even if we do, we won't be too impressed. )

The first mattress contains 3 cm thick natural latex. Latex mattress is a popular product in the world at present. The raw material of latex is a kind of white natural latex juice collected from natural rubber trees in Malaysia. Each rubber tree only produces 30CC of rubber juice every day, which is made into natural latex through special processing. It has the following characteristics, (the following characteristics latex name has 2-3 selling points according to the actual situation, mainly 1, 3, 6).

1, super high elasticity:

The super-high elasticity and fit of natural latex can make latex mattresses adapt to people with different weights, naturally adapt to any posture of sleepers, and the fit with the body can reach 95%, while the fit with the body of ordinary mattresses can only reach 60-75%. Natural latex can also improve backache and insomnia caused by sleep.

2, orthopedic function:

The contact area between latex mattress and human body is 3-5 times that of ordinary mattress, which can evenly disperse the bearing capacity of human body weight, automatically adjust bad sleeping posture to relax and recover the spine, and has orthopedic function.

3. Breathable bacteria:

Latex has a special molecular structure, good comfort, air permeability, mildew resistance, dust mite prevention, and inhibition of bacteria and parasites. The open latex porous air bag structure has 250,000 interconnected air holes per cubic inch, so that air can circulate freely in the mattress, which can dispel the hot air and sweat generated by the contact between the skin and the mattress during sleep and keep the body comfortable and dry during sleep. Therefore, sleeping on latex mattresses in summer will be much cooler than ordinary mattresses, and there will be no sultry and irritable phenomenon of sleeping on mattresses.

4, ultra quiet:

Pure natural latex can absorb the noise and vibration caused by turning over during sleep, so that sleeping partners will not be disturbed during sleep, and can effectively reduce the number of turning over, so that you can sleep more stably and sweetly.

Step 5 be independent and comfortable

Every inch of latex is designed according to the human body structure: the head accounts for 8% of the body weight, the chest accounts for 33% of the body weight, and the buttocks account for 44% of the body weight, which conforms to the ergonomic principle and ensures the reasonable dispersion of the body weight.

6. Electronic version-Biology:

Latex is made of natural rubber juice, which can effectively prevent the formation of magnetic field and achieve complete insulation and antistatic. 100% natural latex has the characteristics of comfort, naturalness and gentleness, contains no chemical components, and will not produce adverse chemical reactions when contacting with skin. It is high-tech and natural and environmentally friendly, thus ensuring health and comfort, allowing you to experience Eskimo and return to natural sleep.

Shopping guide: Because latex has many functions, a latex mattress with a thickness of 18 cm on the market will cost 20,000-30,000 yuan (shaping the value of latex mattress).

Buying a mattress is not as expensive as possible. You can't measure it by price. The most important thing is to experience it yourself and choose the product that suits you. You lie on the mattress and experience it. Let me tell you some key points in choosing a mattress. It doesn't matter whether you buy it or not (we speak from the customer's point of view and choose products for her, not fool her into buying the most expensive products)

(When the husband and wife are alone, let the woman try to lie down first, and it is best to take off her coat when trying to lie down. When introducing the 258 mattress, the customer must lie down and experience it, otherwise the customer can't experience the comfort of the mattress, which is not conducive to showing a perfect introduction process. After lying flat, the customer asked in a guiding way, "Do you think the mattress fits your body?" Because when lying flat, people's backs are relatively flat, and the mattress will fit the body.

But when people sleep, sometimes they lie flat and sometimes they lie on their side, so you can fully feel the support of the mattress to the body. Guide customers to lie on their side, so as to facilitate the introduction of the concept of sleep. When you lie on your side, you must have passion and proper body movements. When people lie on their side, the curves of hips, shoulders and waist fluctuate greatly, which is the best way to test the fit between mattress and body. When it comes to key issues, you can relax and feel the fit between the mattress and your body. We stand up, put our fingers together, bend the back of our hands upward and slowly insert them into the customer's waist. ) Ask the customer: Do you feel this way? (Customers usually say that you feel it. ) Yes, it proves that this mattress is more suitable for you, because it fits your figure very well, and you will obviously feel uncomfortable when my hand is placed on your waist.

If the mattress is too soft, the whole body will droop when you lie on it, and you won't feel your hands on your waist. Bending the spine for a long time will cause oppression to the internal organs. After a long time, it will cause cervical spondylosis and lumbar disc herniation, which is also bad for the body. This mattress doesn't suit you.

Then we stood up, pressed the mattress with one hand and said, how do you feel now? Is your waist empty (customers will say it is empty or a little empty)? If you want to sleep on a mattress that is too hard, this is the effect. When people lie on it, only the four points of head, back, buttocks and legs bear the body weight, and other parts of the body are not fully and effectively supported. The spine is actually in a state of rigidity and tension. The next day, they will have backache, and their bodies will not be fully supported. (Use the knowledge of professional sleep consultants to choose mattresses for customers, and customers trust experts)

Especially now, many young people have cervical spondylosis, that is, they often surf the Internet during the day and don't have a good rest at night. Therefore, it is said that "a good mattress is not bad for sleeping, and a bad mattress is not bad for sleeping." Besides, there is a lot of work pressure now, and poor sleep will affect your work status and mood. They only have a good rest at night, and they will have plenty of energy to work the next day. Everything will be fine after a good sleep. Fear marketing magnifies the painful effect of using mattresses that are too soft or too hard, and reminds customers of the serious consequences of using mattresses that are not suitable for them.

Another feature of our mattress is the five-zone design, and the elasticity of each zone is accurately calculated according to the weight of each part of the body. As we all know, a person's body has a natural curve, and the weight of each part varies greatly. If you lie on the same elastic mattress, some parts of your body can't be fully supported, especially your waist and neck, and you can't relax when you sleep. The biggest feature of the five-zone mattress is that it is divided into five zones according to the different spring hardness. Hips are the heaviest, and this area is designed with the greatest elasticity, middle waist and legs, and high elasticity, while the head and feet are the lightest, and hard springs are used, so that all parts of the body can be strongly supported, thus obtaining healthy and comfortable sleep. When talking about each area, compare it with your hands and let customers know how to divide it into five areas.

Its springs are different from ordinary mattresses. Ordinary mattresses are fine steel interlocking springs, and the springs are connected by steel wires. This model uses independent pocket springs, and each spring has a bag outside. The spring is not connected, mainly through the connection between bags. (Speaking of springs, there should also be gestures to describe the difference between ordinary springs and independent pocket springs. The biggest feature of independent spring is that it can reduce noise and vibration, and two people do not affect each other when they sleep and turn over. So you lie still and I'll show you the non-interference effect. (When the customer lies on the other side of the mattress, his legs kneel inward 30cm from the extension of the mattress, facing the customer's waist, and his hands are straight and move up and down. The strength of the legs is small, and the amplitude of the hands is large, so that customers can see our strenuous exercise and feel the effect without interference. Because there is a steel wire sticking out of the mattress, don't press it, otherwise it will affect the non-interference effect. ) What's the difference if I move so hard? (At this time, some customers said no, but there was still a little bit. The shopping guide said: Because the fabric and latex of this mattress are integrated, you will feel a little touched. Usually we turn over when we sleep, and you can't feel the movement at all. If you try another mattress, it won't have this function (immediately let the customer lie on the mattress of 359, mainly pressing the edge line, and we will move hard according to the above action, and the customer will.

The shopping guide said: (key) Men and women have different constitutions and different requirements for mattresses. Men fall asleep in bed, but women are different. The older you get, the higher the requirements for sleeping environment and mattress. You see, some women have good complexion and temperament. First of all, the quality of sleep is good. Now we are under great pressure to go to work. If we don't sleep well for a day, the direct impact is dark circles in our eyes. If we don't sleep well for more than ten days, our skin color will be dark yellow. Long-term poor sleep will also affect endocrine, long spots and acne on the face, and women's skin color is not good, which can not be changed by cosmetics of several hundred thousand yuan. Cosmetics can only cure the symptoms, not the root cause. To improve themselves from their sleep habits, women should be better to themselves (fear marketing: expanding the unfavorable factors of poor sleep and increasing the painful effect, beauty marketing: every woman loves beauty, wants to have a good complexion and good temperament, and is always young and beautiful, especially middle-aged women.

People's sleep is divided into three stages: the first stage is light sleep, and they fall asleep when they lie in bed with their eyes closed; the second stage is moderate sleep, and they can wake up at any time when they have fallen asleep; the third stage is deep sleep, and they will never wake up. People of different ages can have a good rest after 3-5 hours of deep sleep, but there are many factors in reality that make people unable to have a good rest (noise, lighting and work pressure in the car). You can't get a deep sleep for 3-5 hours, which is why many people feel particularly tired every day. If you use this mattress of YSMS, you can reduce the number of turns every night and increase the deep sleep 1-2 hours. Sleeping for four hours is equivalent to sleeping for six hours.

It will take us at least ten years to decorate our new home and buy a bed. If you want to choose this mattress, it may be 2-3 thousand yuan more expensive than other mattresses, with an average of less than one yuan a day. You can have a good sleep, so you can look good and sleep well. Do you think it's particularly worthwhile? This mattress fits your bed, otherwise you will regret it.

When a woman wants to buy it, when a man hesitates, the shopping guide can say: Sir, for the sake of your wife's youth and beauty, you must choose this mattress, which is also the embodiment of love. Choosing a mattress is as important as choosing a bed.

We cannot change people's habits, but we can change people's thinking. As long as customers realize the importance of sleep, they will take action. There is no best product, only the most suitable product. Customers don't care what you sell, only what they need. Change yourself, improve yourself, break through yourself and surpass yourself until you succeed.

Sales skills and selling mattresses 2 1. Sales representatives must read more books and magazines on economy and sales, especially daily newspapers, to understand the news and news events of the country and society. When visiting customers, this is often the best topic, and it will not appear ignorant and superficial.

2. The way to clinch a deal starts with finding customers. Cultivating customers is more important than current sales. If we stop adding new customers, sales representatives will no longer have a source of success.

3. Visiting is the application of common sense, but only by applying these concepts that have been proved by practice to "activists" can we produce results.

Before making a blockbuster, the sales representative must make a dull preparation.

Never neglect the preparation and planning before the visit. Only if you are prepared can you win. Prepare special tools, opening remarks, questions to ask, words to say and possible answers.

6. The combination of sufficient preparation in advance and inspiration on the spot often leads to the disintegration of a powerful opponent and success.

7. The best sales representatives are those who have the best attitude, the richest product knowledge and the most thoughtful service.

8. We must learn and remember the materials, brochures and advertisements related to the company's products. At the same time, we should collect competitors' advertisements, promotional materials and brochures, study and analyze them, so as to "know yourself and know yourself" and truly know yourself and know yourself, and then we can take corresponding countermeasures.

9. The most important business ethics is that transactions that are unfavorable to customers will inevitably be harmful to sales representatives.

10. For sales representatives, sales knowledge is undoubtedly necessary. Sales without knowledge can only be regarded as speculation, and it is impossible to really experience the fun of sales.

1 1. Successful sales are not an accidental story, but the result of sales representatives learning, planning and applying knowledge and skills.

12. When visiting customers, the principle that sales representatives should believe in is "grab a handful of sand even if you fall". This means that the sales representative can't go home empty-handed. Even if the visit is not over, ask the customer to introduce you to a new customer.

13. Select customers. Measure the customer's willingness to act and decision-making ability, and don't waste time on indecisive people.

14. The important rule of a strong first impression is to help people feel important.

15. Be punctual for appointments-being late means "I don't respect your time". There is no reason for being late. If you can't avoid being late, you must call to apologize before the appointed time and then continue the unfinished work.

16. Sell to Mr. Power who can make a purchase decision. If your sales partner has no right to say "buy", you can't sell anything.

17. Every sales representative should realize that sales can be successful only if you keep an eye on your customers.

18. Approaching customers in a planned and natural way, making customers feel favorable and negotiating smoothly, is the work and strategy that sales representatives must work hard to prepare in advance.

19. It is impossible for a sales representative to reach a deal with every customer he visits. He should try to visit more customers to increase the percentage of transactions.

20. Get to know your customers, including their life, family, emotions, career and temperament, because they determine your performance.

2 1. Before becoming an excellent sales representative, you should be an excellent investigator. You must discover, track and investigate until you know everything about your customers and make them your good friends.

22. Believe that your product is a necessary condition for a sales representative: this confidence will be passed on to your customers. If you have no confidence in your product, your customers will naturally have no confidence in it. Customers are not so much convinced by your high-level logic as by your high self-confidence.

23. Representatives who perform well can tolerate failure, partly because they have confidence in themselves and the products they sell.

24. Know your customers and meet their needs. Not knowing the needs of customers is like walking in the dark, wasting energy and not seeing the results.

For sales representatives, nothing is more precious than time. Knowing and choosing customers is to let the sales representative focus his time and energy on the most likely customers, instead of wasting it on people who can't buy your products.

26. There are three rules to increase sales:-Pay attention to your important customers, pay more attention and pay more attention.

27. There is no distinction between high and low customers, but there are grades. Determining the number and time of visits according to the customer level can make the time of sales representatives play the most effective role.

28. Approaching customers must not be formulaic, so we must make full preparations in advance and adopt the way and opening remarks that are most suitable for all kinds of customers.

29. Sales introduction opportunities are often fleeting, so we must make quick and accurate judgments and pay close attention to them, so as not to miss the opportunity and strive to create them.

30. Focus on the right goals, use your time correctly, and use the right customers, and you will have a greedy eye in the promotion.

3 1. The golden rule of sales promotion is "treat others as you want them to treat you"; The platinum principle of sales promotion is "treat people the way they like".

32. Let customers speak for themselves. Letting a person talk about himself can give you a good opportunity to explore similarities, build a good impression and increase the chances of completing sales.

33. In sales promotion, you must be patient and visit constantly, so as not to be too hasty and not to be taken lightly. Be sure to take your time, watch the face, and facilitate the transaction at an appropriate time.

Don't be discouraged when the customer refuses to sell. Make further efforts to convince customers, and try to find out the reasons for their refusal, and then prescribe the right medicine.

35. If you are curious about the people around your customers, explain and introduce them enthusiastically and patiently, even if it is impossible to buy them. It should be noted that they are likely to directly or indirectly influence customers' decisions.

36. Sales are for helping customers, not for commission.

37. In this world, what do sales representatives rely on to resonate with customers? Some people condemn people with quick thinking and logical eloquence; some people move people with passionate speeches. However, these are all questions of form. At any time and place, only one factor can always convince anyone: sincerity.

38. Don't "sell", but "help". Selling is for customers, and helping is for customers.

39. Customers' thinking is logical, but it is emotion that drives them to take action. Therefore, the sales representative must press the customer's heart button.

40. The relationship between sales representatives and customers never needs formulas and theories such as calculus, but needs topics such as today's news and weather. So, don't try to impress customers with simple truth.

4 1. Touch the customer's heart, not his head, because the heart is closest to the customer's wallet pocket.

42. When you can't answer the customer's objection, don't perfunctory, cheat or deliberately refute it. You must answer as many questions as possible. If you don't get to the point, you must ask the leader as soon as possible to give the customer the most concise, satisfactory and correct answer.

43. Listen to buying signal-If you listen carefully, you will usually be prompted when customers decide to buy. Listening is more important than speaking.

44. The rules of the game of promotion are: a series of activities for the purpose of concluding a transaction. Although agreement is not everything, there is nothing without agreement.

45. Rules of trading rules: Require customers to buy. However, 7 1% sales representatives failed to reach a deal with customers because they did not ask customers for a deal. 46. If you don't ask the customer for a transaction, it's like you aimed at the target but didn't pull the trigger.

47. When you clinch a deal, you have firm self-confidence, and you are the embodiment of success, just as an old proverb says, "Success comes from success".

48. If the sales representative can't get the customer to sign the bill, product knowledge and sales skills are meaningless. No deals, no sales, that's all.

49. Not getting an order is not a shame, but it is not clear why not getting an order is a shame.

50. The conclusion suggests that the right solution should be put forward to the right customer at the right time.

5 1. When closing the transaction, we should persuade the customer to take action now. Delaying the transaction may lose the opportunity to close the transaction. A sales motto is: Today's orders are in sight, and tomorrow's orders are far away.

52. Overcome trading obstacles with confidence. Promotion is often the ability to express and create purchasing confidence. If customers don't buy letter B, even if it is cheaper, it won't help. Low prices will often scare customers away.

If the transaction fails, the sales representative should immediately make an appointment with the customer for the next meeting date-if you can't make an appointment for the next meeting when you meet the customer face to face, it will be more difficult to meet the customer later. Every call you make must bring at least some form of sales.

A sales representative should never treat a customer rudely because he didn't buy your product. In that case, you will lose not only a sales opportunity, but also a customer. 55. Track, track, and track again-If you need to contact the customer five to 10 times to complete a promotion, then you must reach 10 times at all costs.

56. Get along well with others (colleagues and customers). Promotion is not a one-man show, we should work together with colleagues and become partners with customers.

57. Hard work will bring luck-take a closer look at those lucky people. They have worked hard for many years, and you can be as good as them.

58. Don't blame others for failure-taking responsibility is the pillar of completing things, effort is the standard of success, and completing tasks is your reward (money is not a reward-money is only an accessory to successfully completing tasks).

59. Persistence-Can you regard "no" as a challenge, not a refusal? Are you willing to stick to the 5 to 10 visits needed to complete the promotion? If you can do it, then you will begin to feel the power of persistence.

60. Find out your success formula by numbers-determine how many clues, how many phone calls, how many potential customers, how many meetings, how many product introductions and how many follow-ups you need to complete a promotion, and then follow this formula.

6 1. Face the work with enthusiasm-let every promotion make people feel that this is the best one.

62. This deep impression on customers includes a warehouse, a new image and a professional image. How did the customer describe you when you left? You are always making an impression on others, sometimes dim and sometimes bright; Sometimes it's good, sometimes it's not necessary to go. You can choose the impression you want to leave on another person, and you must also be responsible for the impression you leave.

63. The first law of sales promotion failure is to compete with customers.

64. The most obvious offensive against competitors is courtesy, goods, warm service and professionalism. The stupidest way to deal with a competitor's offensive is to speak ill of him.

65. A sales representative is sometimes like an actor, but once engaged in sales promotion, he must be professional and confident, and affirm that his work is the most valuable and meaningful.

66. Enjoy yourself-this is the most important rule. If you love what you do, your achievements will be more outstanding. Doing what you like will bring joy to people around you. Happiness is contagious.

67. Performance is the life of a sales representative, but it is wrong to ignore business ethics and do whatever it takes to achieve performance. Dishonorable success will sow the seeds of failure for the future.

68. Sales representatives must always pay attention to comparing annual and monthly performance fluctuations, conduct introspection and review, and find out the crux: human factors or market fluctuations? Is it a competitor's strategic factor or a change in company policy? Such as this, in order to actually grasp the correct situation, find countermeasures, in order to complete the task and create good results.

69. Pre-sale flattery is not as good as after-sale service, which will attract customers permanently.

70. If you send away a happy customer, he will promote it everywhere and help you attract more customers.

7 1. Your "neglect" of old customer service is precisely the opportunity of competitors. At this rate, it won't be long before you fall into crisis.

72. We can't count how many customers have lost because of a small mistake-forgetting to call back, being late for an appointment, not saying thank you, forgetting to fulfill the promise to customers and so on. These little things are the difference between a successful sales representative and a failed sales representative.

73. Writing to customers is one of the best opportunities for you to be different or better than other sales representatives.

74. The survey shows that 7 1% customers buy your products because they like you, trust you and respect you. Therefore, selling is to sell yourself first.

75. Etiquette, appearance, speech and manners are the sources of the impression that people get along well with each other, and sales representatives must make more efforts in this respect.

76. Clothing does not make a perfect person, but 90% of the impression people get when they meet for the first time comes from clothing.

77. The first transaction depends on the charm of the product, and the second transaction depends on the charm of the service.

78. Credit is the biggest asset in sales promotion, and personality is the biggest asset in sales promotion. Therefore, sales representatives can use various strategies and means, but they must not deceive customers.

79. Sales will improve only when customers speak. So, don't interrupt the customer when he is talking, but allow the customer to interrupt you when he is talking. Promotion is a silent art.

80. As far as sales promotion is concerned, listening is more important than speaking well.

8 1. The most common mistake in sales promotion is that the sales representative talks too much! Many sales representatives talk too much and don't give customers who say "no" a chance to change their minds.

82. Win the favor of customers before selling. The best way to win sales promotion is to win the hearts of customers. People are more likely to buy from friends than from sales representatives.

83. If you want to visit successfully, you must press the customer's heart button.

It is estimated that 50% of the sales are completed because of friendship. In other words, because sales representatives don't make friends with customers, you are giving away 50% of the market. Friendship is the magic weapon of super promotion.

If you complete a transaction, you will get a commission: if you make friends, you will make a lot of money.

86. Loyalty to customers is more important than loyalty to God. You can cheat God a hundred times, but you must never cheat a client once.

87. Remember: customers always like people who are liked and respect people who deserve respect.

88. In sales activities, personality and products are equally important. Only in the hands of sales representatives with excellent personality can high-quality products win a long-term market.

89. The sales representative's praise for customers should ring like a bell!

90. You will lose one transaction if you are too enthusiastic, and you will lose one hundred transactions if you are not enthusiastic enough. Enthusiasm is far more infectious than rhetoric.

9 1. The bigger your business is, the more you care about customer service. After tasting the sweetness of success, the fastest way to get into trouble is to ignore after-sales service.

92. Difficult customers are the best teachers. Sales career can not be separated from them, otherwise it will not reach the top.

93. Customer complaints should be regarded as sacred language, and any criticism should be acceptable.

94. Correctly handling customer complaints is the key to improve customer satisfaction and increase customers' inclination to purchase licenses, thus obtaining rich profits.

95. Closing a deal is not the end of sales work, but the beginning of the next sales activity. Sales work will not end, but will only "start from scratch" again and again.

96. Successful people are those who learn from failure without being intimidated by it. One thing that can't be forgotten is that the lessons learned from failure are easier to remember than the experiences gained from success.

97. Never blame the target for not hitting it. Business failure is by no means the customer's fault.

98. Ask any professional sales representative the secret of success, and he will definitely answer: persistence.

99. Nothing in the world can replace persistence. Talent is not good-talented people are everywhere: smart people are not good-people are used to poor smart people and education is not good-there are many educated people everywhere in the world. Only persistence and determination are the most important. Remember: the light that comes on first goes out first. Don't be a star of tomorrow. Persistence can last long.

100. When a person is old, he will be poor and miserable. It is not that the man did anything wrong before, but that he did nothing.

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