1. Current situation of breakfast market.
When it comes to catering, few people pay special attention to breakfast. In fact, in the trillion-dollar catering cake, the proportion of breakfast should not be underestimated.
As we all know, breakfast customers are low in unit price, low in efficiency and particularly hard, so breakfast is generally not optimistic.
On the contrary, breakfast has many benefits. Breakfast has the highest turnover rate, starting at five or six in the morning and turning over seven or eight times around ten o'clock is not a problem. Breakfast meal is extremely profitable, generally based on pasta and drinks, such as fried dough sticks and steamed bread, with a gross profit of 80%; The most important point is that breakfast demand is just needed, and customers have the highest repurchase rate.
2. Rigid demand for breakfast takeaway.
With the popularity of major takeaway websites, ordering takeaway has become a habit. For breakfast takeaway, the platform is now paying more and more attention. The weekly repurchase rate of breakfast takeout has reached more than 80%, which is unparalleled in the form of catering.
What should I do if I am too lazy to get up early and want to eat breakfast? You can only choose takeaway.
3. Create breakfast products.
According to the data analysis of many stores, breakfast shops must have three pieces: soybean milk, fried dough sticks and tofu brain. In addition, steamed stuffed bun, wonton and oil cake are also essential products.
Don't take too many products for breakfast, just add a few categories to the breakfast stand, three or four kinds of dry goods and two or three kinds of thin ones, but you can change a drink every week or at a fixed time. For example, in summer, it is also a good choice to remove soybean milk and replace it with tremella soup.
4. What is the focus of breakfast takeaway?
First, product insulation
Second, the delivery is fast.
Third, the service details are humanized.
Fourth, customer evaluation management.
Fifth, the price is reasonable.
5. Breakfast takeaway is easier to form a brand!
Through the above analysis of breakfast take-out, it is easier for breakfast take-out to form a position in customers' minds. Imagine that after eating breakfast for three months, the customer's habits have been re-developed by you. Different from lunch take-out, you can't eat kung pao chicken every day for lunch, but you won't get tired of eating steamed stuffed bun, fried dough sticks and soybean milk for one year for breakfast. In this process, you have established your brand imperceptibly, and your Logo, slogan, ui and so on will soon remain in customers' minds.
Meituan and Hungry are a platform for ordering food, which can be selected according to the preferences of local people. However, I personally think that the unit price of breakfast guests is low and the meal time is short. It is suggested to strengthen the control of the type and quality of breakfast, make good meals in class and package your own services.
Not very good. That's too much. What is the proportion of eating in the hall? It is best to control the ratio of internal food to take-away food at 70: 30, and the ratio of take-away food should not be too high, otherwise you will help take-away food.
Do both, and both platforms can do it.
I suggest making two first.
Then wait for the people from the US Mission to come to you.
At this time, Meituan's website will make you turn it off when you are hungry, and then give you some exposure.