For example, Starbucks has been committed to providing customers with the best quality coffee and services, creating a unique "Starbucks experience" and making Starbucks stores around the world a warm and comfortable "third living space" for people outside their workplaces and residences. The high cost performance of products and services is one of the keys to its success.
Can China's tea culture be like Starbucks? Just like why KFC and McDonald's can open all over the world, but no Chinese fast food can do it.
* * * Properties: a. Product properties: Coffee is as varied as tea in China, which is influenced by natural conditions (harvest), so the technology can be standardized.
Difference: B. Market positioning: Starbucks creates leisure space. In the tea shops in China (now there are more tea shops), you rarely see people drinking milk tea all day. Tea shops generally have small storefronts, and most of them are takeaways. Drinking coffee is a way of life.
C cultural differences: few young people like tea, but many young people like milk tea. China Starbucks, which has no coffee culture, has captured the hearts of young people through dessert drinks and casual and comfortable storefronts.
For people who love tea, it is more comfortable to make tea by themselves. For example, the atmosphere of fast food restaurants can not guarantee high-quality tea, nor can it meet the needs of these people.
To sum up: the milk tea that young people prefer cannot be called a teahouse. Just a chain of tea shops. A real teahouse is also a place to taste tea. The audience is relatively small and does not have the ability to chain.
Chain tea shops have the ability to spread all over the world, because they are no different from Starbucks in essence, just copying Starbucks' way. But Starbucks has a solid foundation. Starbucks has also started to launch tea drinks. How far can China milk tea brands go?
In addition, the United States and Canada have brands of milk tea in Taiwan Province Province, such as Chunshuitang and 50 Lan, which can prove that chain milk tea shops still have many audiences abroad. It is too difficult for a tea brand to dominate the world like Starbucks and becomeNo. 1.
A little thinking only provides ideas.