At present, many international brands want a piece of the mattress market in China. Judging from the situation of these international brands entering the China market, your question has certain research significance. Foreign mattress brands entering China, such as Shu Da, Silian, Jin Keer, Deng Lupu, etc. In the international market, it was quickly accepted by the public with the help of word of mouth and mature business philosophy; However, some mattress brands failed after entering the China market.
In fact, from the perspective of several successful mattress brands in the domestic market, such as Silian and Shu Da, these two brands have a leading sales volume in the US market, and even Shu Da has been the first in sales for several years in a row, and has a good market share in the global market. However, the success of Silian and Shu Da depends not only on the successful experience of foreign markets, but on the fact that these two brands fit the mattress market in China-China people prefer products with higher cost performance. Mattress, a necessity of life, is not so important in many people's minds, and even dispensable to some extent. Even if you buy a mattress, you won't buy a more expensive mattress. However, most mattresses abroad are expensive. After entering China, the price of mattresses of foreign brands is higher. This makes some foreign mattress brands have no corresponding market share because of high pricing. The quadruple and Shu Da are different. When foreign brands generally started in tens of thousands, Silian and Shu Da quickly occupied the market with their super high cost performance of 5,000 yuan or even lower, because they knew more about the psychology of China consumers.
China people trust imported products and prefer to choose foreign brands. However, when the price of foreign products is too high, it is still difficult to attract consumers, and there is only a slight market at a higher level. Therefore, when a well-known foreign brand still has a high cost performance after entering China, it is likely to be successful to a great extent. On the contrary, even the world-famous brands, after entering China, are extremely expensive, and it is still difficult to succeed.
After returning to Hengkang Home, although Hengkang Home is not a foreign brand, Hengkang Home has the same international market popularity as foreign brands, and a large part of the market is abroad. Compared with foreign brands, Hengkang Home is not bad at all. Therefore, when making efforts in the domestic market, Hengkang Home can still open the market if it can guarantee the price of products and fully reflect the cost performance of products. Judging from the current product price of Hengkang Home, Hengkang Home's products cover the price range of 1500- 10000, and the price range is mainly 4000-5000, which is quite competitive among mattress brands. As a self-produced and self-sold mattress brand, Hengkang Home firmly controls the pricing power of products in its own hands; Compared with foreign mattress brands, Hengkang Home has less tariffs and other expenses, which is more comfortable for the in-cabinet market, so its advantages are still obvious.