Mr. Li Zhiguang, the founder of 1998, introduced the underwear culture in Taiwan Province Province and founded the first men's underwear store in China.
From 65438 to 0999, Mr. Li Zhiguang created the first professional men's underwear brand in China-Looksee.
In 2000, LOOKSEE's characteristic monopoly model was established.
In 2002, Southern Metropolis Daily reported that "LOOKSEE is the most thoughtful gift for my boyfriend!" The media paid attention to LOOKSEE for the first time.
In 2003, the financial edition of Yangcheng Evening News reported Mr. Li Zhiguang's entrepreneurial story in full page, which caused a sensation in the whole country and was reprinted by dozens of media.
In 2003, Guangzhou Lukeyu Clothing Co., Ltd. was established, and LOOKSEE's national monopoly system was established. LOOKSEE's men's underwear stores spread all over the country. In 2003, LOOKSEE launched the first photo album of men's underwear in China.
The production base of LOOKSEE was established in 2004. Since then, LOOKSEE has become a comprehensive modern enterprise integrating design, production, marketing and service.
In 2004, LOOKSEE held "China's First Men's Underwear Show" in Guangzhou, which shocked the fashion world.
In 2004, LOOKSEE won the title of "Top Ten Underwear Brands in China" and was the only men's brand selected.
In 2004, LOOKSEE Five Diamond Modal was launched to lead the development of underwear industry.
In 2004, the famous magazine "Mr. Fashion" interviewed Mr. Li Zhiguang and called him "the head of men's underwear in China".
In 2005, Lukewei International Group (Hong Kong) was established, and LOOKSEE entered multi-industry development.
In 2005, Mr. Li Zhiguang, President of Lukeyu International Group (Hongkong), was selected as the "Guangzhou Legend" city elite.
In 2005, HC Network reported that Mr. Li Zhiguang, the president, was "an advocate of men's underwear culture in China".
In 2005, LOOKSEE successfully held the "China Second Men's Underwear Show" in Shenzhen, which caused a sensation throughout the country.
In 2005, LOOKSEE was the first to put forward the "big underwear" culture, which had far-reaching influence.
In 2006, President Li Zhiguang was elected as the Standing Committee of Southern Fashion Alliance Committee.
In 2006, LOOKSEE introduced LYTER, an exclusive gold diamond fabric, which set a new industry standard.
In 2006, LOOKSEE won the title of "Best Men's Wear Brand in China".
In 2006, LOOKSEE's "Phoenix Spreading its Wings" swimming trunks won the "Gold Medal with the Most Humanistic Characteristics" in the China People's Olympic Tourism Souvenir Design Competition.
In 2006, LOOKSEE "Pioneer of Campus Marketing" was held in universities all over the country, which shocked the clothing industry and marketing industry.
In 2007, the birth of the flag magazine "Spark of Stars" marked a new step in the corporate culture construction of the group, which was of milestone significance.
In 2007, LOOKSEE represented the men's underwear industry and became the only professional brand of men's underwear on the list of super authoritative media-CCTV, which opened a new era of men's underwear market in China.
In 2007, looksee "180 positioning hatchback separated men's underwear" was grandly listed, which led the fashion trend of men's underwear in the next two years.
In 2007, Lukeyu International Group successfully held the "LOOKSEE China Third Men's Underwear Show", which opened the triple door of men's fashion from the inside out.
In 2007, the first high-end men's directional fashion club in China-"Looksee Celebrity Club" was grandly established, which fundamentally influenced the life concept and quality of high-end men in China and opened the spiritual space for men to pursue fashion.
In 2007, China's first male underwear mascot, L-Boy, was born.
In 20 12, the directional club "LOOKSEE Celebrity Club" of Lukemu International Group was officially opened, and the first professional body-building and beauty-keeping institution for men in China-Lukemu Celebrity Body-building and Beauty-keeping Center for Traditional Chinese Medicine was established.