After 14 hours of fierce competition, more than 300 subjects of CCTV's gold resource advertisement bidding in 2006 all "claimed", and the total winning bid amounted to 5.869 billion.
Next year's World Cup will be named "China Mobile"
165438+1October 18 At 9: 00, the computer showed that the exclusive franchise and naming rights of the 2006 World Cup were monopolized by No.029 enterprise with 65.09 million yuan and 38 million yuan. The lady holding the "029" bid card calmly announced that she was from China Mobile Communication Company.
The exclusive naming right of "My Favorite Spring Festival Gala in 2006" was won by Minsheng Pharmaceutical Company for 45.08 million yuan, and Jiangsu Longfu Group won the exclusive naming right of "2006 CCTV Young Singer Grand Prix" for 56.06 million yuan.
Yili eats weather forecast "tail"
The special segment advertisement is a 12 advertisement that lasts 15 seconds from the weather forecast to the focus interview every night. Because of the long advertising time, it is very suitable for the release of new products, and the competition has been fierce. This year, we will adopt the method of hiding the bid first and then revealing it. Yili group holding the bid card number. 1 18, and won the right to broadcast the first advertisement after the weather forecast for the whole year 12 months, with a total winning bid of more than 200 million.
"Yili has been preparing for this CCTV tender for half a year. She is very excited and the price is within the budget." Pan Gang, president of Yili, said.
Hualong instant noodles are the first to know the time.
The ratings of time-telling advertisements before 7 o'clock every night are comparable to those of news broadcast, which is also the focus of bidding. This year, CCTV will bundle the 5-second report with the 15-second advertisement. 1 and the bidding in February next year has just started, and the reserve price of120,000 yuan has risen to 30 million yuan. Subsequently, No.999 and No.868 launched fierce PK, and the bidding price was "3 1.5 million". The other followed closely, placarding "32 million". After more than ten rounds of competitions, the first time right in 2006 was won by No.868 for 32.5 million yuan.
Dr. Fiona Fang said that the owner of No.868 is the manufacturer of "bone soup noodles" and the domestic instant noodle giant Hualong Nissin Group. And 999 is probably a brewing enterprise.
Alibaba sang "open sesame"
Alibaba, which just bought Yahoo this year, also sang "open sesame" on CCTV this year. "We shot two 5-second advertisements, mainly for the 5-second advertisement after News Network." Cheng Xiaodong, Marketing Director of Yahoo China, said that the bidding was conducted in the name of Alibaba, so it is possible to use advertising time in search, Taobao and Alipay. It is reported that this is the first time that China network enterprises have participated in the CCTV advertising bidding meeting.
Pharmaceutical companies kill dark horses
Minsheng Pharmaceutical bought the naming rights of the Spring Festival Gala at a high price of 45.08 million yuan, and Guangzhou Pan Gaoshou paid 1 more than one hundred million yuan to win the bid for "After Summarizing" in Focus Interview, and Renhe Pharmaceutical made great achievements in A special performance and focus interview. Zhejiang Yingnuo Pharmaceutical Company, Guizhou tongjitang, Xi Anhengtong Pharmaceutical Company, Yunnan Baiyao Group, Keer Pharmaceutical Company and Beijing Tongrentang all bid for CCTV for the first time.
"There are two reasons for the increase in advertising volume of pharmaceutical companies," said Wang Hang, general manager of tongjitang, Guizhou, in an interview. "This year, the state adjusted the tax policy of pharmaceutical companies, and the advertising fee was increased from 8% before tax to 25%. In addition, people's lives are getting richer and richer, and the demand for medical and health products is growing. "