Pharmaceutical Dragon Boat Festival planning model essay (4 selected articles) Pharmaceutical Dragon Boat Festival planning model essay (4 selected articles)

In order to ensure the high starting point, high quality and high level of activities, it is necessary to make an activity plan in advance, which has the characteristics of clear content and clear steps. So what kind of activity plan is good? The following is a model essay on the Dragon Boat Festival activities in pharmacies that I compiled for you, for reference only, and I hope it will help you.

I. Analysis of Activity Background

Among traditional festivals, Dragon Boat Festival is the earliest one, and it has always been a big festival in China. Especially in the south, the Dragon Boat Festival is paid more attention to, and even regarded as a big day for reunion and celebration. The customs of Dragon Boat Festival mainly include eating meatballs and dragon boat racing.

Second, the activity time

20xx June 19 to June 24th, lasting 6 days.

Third, the theme of the event

"Fu" love Dragon Boat Festival, triple gift waiting for you!

IV. Purpose of the activity

1. In order to celebrate the Dragon Boat Festival, low-price concessions, emotional telling, interactive activities and other activities are used to create a festive atmosphere and improve the reputation of the store.

2. Expand customers' participation in activities, let customers fully participate in activities, cause emotional buzz, and narrow the distance between pharmacies and customers.

3. Through various activities, attract popularity, increase the number of visitors to pharmacies, boost sales and improve the operating efficiency of stores.

Verb (abbreviation for verb) activity place

All the shops.

Content of intransitive verbs promotion activities

(1) Special offer to help you "f" love the Dragon Boat Festival!

Essential balm, cooling oil, paeonol ointment, Huoxiang Zhengqi water, Xiasangju granules, toilet water, antipyretic paste, mosquito repellent water, Ren Dan, honeysuckle dew, seven star tea, antiviral oral liquid, antipyretic paste, hot water, mosquito repellent water, talcum powder, Huoxiang Zhengqi capsule, Guiling paste, American ginseng buccal tablets, etc.

The promotion forms include free tasting, special price, buy one get one free, matching sales, etc.

(2) On the Dragon Boat Festival, triple gifts are waiting for you!

1. The first gift.

Before the Dragon Boat Festival, 65,438+000 shoppers will receive Dragon Boat Festival gift packages (including 65,438+0 F, 65,438+0 Chinese herbal sachets and 65,438+00 RMB cash coupons). The quantity is limited while stocks last.

2. The second gift.

(1) Activity object: Customers who come to our store for shopping during the Dragon Boat Festival can participate in this activity with a single receipt in 38 yuan.

(2) Activity time: Dragon Boat Festival is held all day, and you can take it whenever you want.

Lucky draw:

Rules: When shopping in 38 yuan, you can take part in the lucky draw 1 time with your computer receipt, and buy more and draw more! 100% wins the prize!

First prize (5 red balls): a beautiful fan.

Second prize (4 red balls): 5L bottle of arowana.

Third prize (3 red balls): an umbrella.

Fourth prize (2 red balls): a pack of washing powder.

Fifth prize (1 red ball): a box of mosquito-repellent incense.

Lucky prize (0 red balls): a beautiful gift.

Remarks: All gifts are provided by the store.

3. The third gift: Give it when it is full.

38 yuan sent 90g Colgate toothpaste1;

Send cash coupons 8 14g Dior brand washing powder or 10 yuan to 78 yuan;

Full 128 yuan send 1 liter Haitian gold label soy sauce or 20 yuan cash coupon;

Full 198 yuan, send 454g Taitaile chicken essence or 30 yuan cash coupon;

Send a bag of fragrant rice (5kg) or 50 yuan cash coupon over 288 yuan.

Send a barrel (2 liters) of Arowana Blended Oil or 100 cash coupon over 398 yuan.

There are only one-way tickets, except the special price.

Seven. Forms of activities and publicity

(a) member SMS or telephone notification

(2) In-store broadcasting

1. Festival broadcasting mainly includes three parts.

(1) holiday greetings.

(2) Special commodity information announcement.

(3) Introduction of promotional activities on the day of Dragon Boat Festival.

2. The inserted content is mainly the introduction and origin of the Dragon Boat Festival.

3. Background music: During the event, traditional and classical songs were played in the supermarket, which set off the festive atmosphere of the Dragon Boat Festival and established a good brand image in the minds of consumers.

(3) Popular posters

(4) banner: xxx.

First, media publicity before the event.

Through promotional activities, attract a large number of target consumers, form a wave of participation and purchase, spread the concept of products and services, and form word-of-mouth communication. Cooperate with news hype and advertisements before and after the event to release product information, so as to achieve the goal of quickly occupying the market.

Second, determine the activity content according to the theme.

The premise of the success of the activity is that the content should be attractive. Including discounts, free gifts, expert clinics, drug purchase lottery, etc. , are all necessary means to attract the target person T.

Third, the preparatory work before the event

1, information release

(1), activity information can be published in Loudi radio and television news, because the audience of TV news is every household, and its circulation is 40,000 copies, which is better than other newspaper media.

(2) Loudi People's Broadcasting Station began to publish advertisements for promotional activities on September 26th at 65438+1October 6th. The time is 10 times from 8 am to 9 pm every day.

(3) Hang a banner at the entrance of the central store of the newly-built large pharmacy, with the theme slogan, September 25th, 65438+1October 7th.

4. Publish information that can improve the enthusiasm and number of participants. For example, the activity starts at 9:30, so please don't queue up too early.

(5) Pay attention to the right to interpret the activities of xx Company in the corner of the advertisement, so as not to cause some unnecessary troubles.

2. TV: TV advertisements are flight advertisements, which mainly introduce activities, supplemented by simple product introductions or simply don't mention the functions of products.

3. Site layout

A well-arranged activity site can make the activity orderly, increase the momentum and atmosphere of the activity and attract more people to participate.

(1) Banner with active theme.

(2) Large exhibition boards and backboards that highlight the product image and activity theme.

(3) Hanging flags, table cards, large posters and leaflets.

(4) Information desk, gift (coupon) distribution desk, sales desk, etc.

personnel placement

(1) Arrange a sufficient number of service personnel to wear work cards or ribbons, so as to facilitate the identification and guidance of services.

(2) There should be order maintenance personnel at the site (arrange security assistance from the group company).

(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other.

(4) Emergency personnel (generally led by leaders, in case of intervention by * * * functional departments, etc. Public relations should be handled in time).

4. Public Relations Liaison Officer

Go to the industrial and commercial, urban management and other departments in advance to go through the necessary examination and approval procedures.

IV. Key points of field implementation

1, the staff arrived at the scene first, and took their positions.

2. Promoters distribute leaflets, introduce activities and products, and guide customers to the sales desk.

3. Grasp the rhythm of activities, maintain order at the scene, and prevent accidents such as looting, so as not to cause negative effects.

4. The sales staff prepares the sales items and introduces the products to be sold.

At the appointed time, gifts should not be distributed too early or too late. Personal information and signature should be registered when distributing.

6. The host announced the end of the activity, and the site was temporarily reserved until possible time.

7. The on-site sales desk continues to sell.

8. Clean up the site and keep recyclable items for later use.

V. A summary meeting shall be held at the end of the activity.

It is very important to evaluate the effect, gains and losses of activities. Only by constantly summing up can we avoid detours in future activities.

I. Background of the event

Judging from the past experience, the Dragon Boat Festival is not very helpful for the promotion of pharmacies, but the opportunity cannot be missed. Merge the two festivals, take the opportunity to publicize and strengthen the influence of pharmacies.

Second, the purpose of the activity

Strengthen the external image of pharmacies and expand their visibility.

Third, the theme of the event

Give warmth to your home.

Fourth, the activity time

Xx，xx，xx-xx，xx，xx

Verb (abbreviation of verb) activity mode

Discount, gift, charity sale

Activity of intransitive verbs

An activity

1. During the promotion period, all cold medicines in our store are sold at a 10% discount, and members and customers who have used our promissory notes can enjoy a 20% discount.

2. Old people who spend more than 50 yuan can get a home visit card for free with their ID cards and promissory notes.

3. Poor families can get a box of family medicine boxes (***500 copies) for free with the certificate.

Activity 2

Our store launched a charity sale of health care products for the elderly, and all the profits were donated to the poverty alleviation fund for compatriots who had no money to see a doctor.

All participants can sign their names on the love board to express their blessings.

Seven. Activity promotion

Leaflets, dm sheets, display boards, banners outside the store, newspapers, radio, television and the Internet.

Eight. Activity budget

xxxx

Nine. Focus on activities

1. All salespeople and promoters should have a warm family atmosphere.

2. We should make full use of the media to publicize this matter and strengthen the corporate image and strength.

3. Gifts should be prepared in advance and customized uniformly.

Finally, I would like to remind you once again that the preparations for the two activities of pharmacies should be done well in advance, and the publicity should be in place at every time point. The annual publicity should have a theme and be innovative. Pharmacies can learn from Shang Chao's activities and make appropriate adjustments in combination with their own audiences.

I. Background of the event

Dragon Boat Festival is a traditional cultural festival in China. In order to give back to the strong support of new and old customers; Our store specially holds large-scale promotion activities for medicines and health products.

Second, the purpose of the activity

1, through the promotion of pharmacies and strengthening management training, focus on key pharmacies and start the work of building 100 box store terminals within a time limit.

2. Fully digest the existing inventory of health care products; Increase the sales of two major health care products in the store (strive to complete the monthly sales of 6,000 yuan for Tomson Bianjian and 6,000 yuan for Kangqi Baiyi in three days).

3. Improve corporate awareness, maintain old customers and develop new customers; Improve sales performance

Third, the activity time

1. Release time of leaflets: June 7th and 8th.

2. Activity time: June 8th, June 1 1 (4 days).

Fourth, the venue

Zhuzhou Tongjian Pharmacy Flagship Shop (Opposite to Central Hospital)

Verb (abbreviation of verb) main product

Kangqibai Series Tomson Bianjian Series Revised Pharmaceutical Series

Activity of intransitive verbs

1, large-scale buying and giving activities of health care products series

2. Non-special commodity purchase and gift-giving activities

3. Special offers are purchased in a limited time.

4. Give gifts for free

5, special outpatient customer gift distribution.

Seven. Activity mode

1. The top 30 customers who enter the store every day can get a beautiful gift at the front desk for free.

2. Promotion of health care products, where you buy health care products, 200 yuan will give you 100 yuan in cash, plus a bottle of health care products, which is only for the sale of expensive health care products.

3. Anyone who buys 3 boxes of Kangqi Baiyi Propolis will be given 1 box +65438 blood glucose meter +0 sets +65438 blood glucose test paper +0 boxes.

4. Anyone who buys 2 bottles of Tomson Bejian Propolis as a gift 1 blood glucose meter+1 box of blood glucose test paper +2 bottles of Bejian as a gift.

5. Anyone who buys Kangqi Baiyi and Tomson Bianjian deep-sea fish oil (200 capsules) and soybean lecithin (200 capsules) will be given an electronic sphygmomanometer.

6. Free gifts will be given to those who buy 68 yuan Revision Pharmaceutical series drugs (see the poster in the store for details).

7. Remarks: The above 345 items do not participate in the cash gift of health care products; Health products purchased by cash coupons do not participate in the 345 gift.

Eight, during the event.

Where shops are full of consumption:

1. Send 1 package of washing powder or a bottle of detergent (small) to 38 yuan.

2. Send a large bag of noodles to 58 yuan.

3. Send a bucket of detergent to 88 yuan.

4, full 128 yuan to send paper towels.

5, over 228 yuan to send a pack of 5Kg meters.

Send 5L oil to a barrel above 6.368.

Special offer:

1, Super Tremella 30.8 yuan/kg

2. Lotus seeds 15 yuan/kg

3, Lycium barbarum 22.5 yuan/kg

4. Astragalus 30 yuan/kg

5, glutinous rice 8 yuan/kg

6, lily 32.5 yuan/kg

Special price of western medicine:

1, Guhan health essence 19.8

2. Angong Niuhuang Pill is 399 yuan/pill.

3, betaloc 2.5 yuan/box

4. Naoxintong Capsule 15.5 yuan

5, Novo and Dragon 48 yuan/box

6. Compound Danshen Dripping Pills 18.8 yuan/box

7. Niuhuang Jiedu Tablet 0. 1 yuan/generation.

8. Anka Huang Min Capsule 0. 1 yuan.

9. Di 'ao Xinxuekang Capsule 2.5 yuan/box.

10, Fuyanjie lotion 2.8 yuan/bottle.

1 1, 28 yuan/box.

12, 3.8 yuan, Qian Kang/box

13, metformin hydrochloride tablets 0.5 yuan/bottle.

14, yisu 5mg6.8 yuan/box.

15, Ma Yinglong Zhichuang Ointment 2.5 yuan/Zhi.

16, kaitong 245 yuan/box

Therapeutic drugs:

1, one for five.

2, Wuji Baifeng Pills, five get one free

3, Xin Naokang five get one free

4, Ginkgo biloba leaves five get one free

5, Changchun Bao five get one free

6, detoxification beauty capsules 3 get one free

7, blue lotus tea two get one free

8, L-carnitine two get one free

9, Liuwei Dihuang Capsule, five get one free

10, five get one free for Kanggu Zengsheng tablets.

1 1, buy one get one free for eel calcium.

12, xiaoshuan Tongluo tablets get five and get one free.

Father's Day Special Activities Plan Book III Father's Day Special Activities Plan Book III

Fatherly love is so subtle, not as obvious as maternal love. However, fatherly love is as great as maternal love. We celebrated Mother's Day with a grand ceremony, but how many people know when Father's Day is? On the occasion of Father's Day, the following are three planning contents of Father's Day special activities, hoping to help you. Welcome to read!

Father's Day activity planning scheme 1

Taking Father's Day 202 1 as an opportunity, _ Department Store and _x jointly organized a series of activities to thank their fathers for their love and promote their products.

I. Market analysis

_ As a large supermarket nearby, it has great market potential. If we can expand its reputation in this region, it will bring huge benefits in the local market and attract customers from neighboring regions. On the contrary, if _ department store does not fully tap this part of the market, it will lead to the loss of this part of the market. This has formed a vicious circle, and everyone would rather go further during the holidays and go shopping elsewhere.

Two. feasibility analysis

1. As far as the turnover of the day is concerned. On Father's Day, many large supermarkets in the city have many promotions and live activities to attract people and enhance the image of enterprises giving back to society. For customers, weekend shopping is certainly a better place to shop. If the corresponding activities are held, it will help to participate in the competition, strive for the market, and expand the flow of people and business on that day. On the contrary, the loss of business volume on that day should be great.

2. From the perspective of long-term interests, it is conducive to cultivating customer loyalty. Carry out activities on Father's Day, establish a caring and humane department store image in customer psychology, enhance its culture and reputation, form customer loyalty and create conditions for future business development. Customer loyalty is everything to development.

3. Through the cooperation of both parties, various on-site activities can be held, which can not only expand the influence of _ 10,000 goods, but also establish the purpose of publicity in the joint activities with _; At the same time, it may lay a foundation for future cooperation between the two companies. It's a win-win situation for both sides. For _ Department Store, _x has the obligation to formulate certain publicity programs and provide support. As far as _x is concerned, it will expand its popularity in cooperation with _.

Three. Theme: Father's Day

Publicity banner content: _ Department Store and _x remind you that there is only one Father's Day on 20 19.

Some posters related to Father's Day greetings can be posted in the supermarket.

Put "Don't forget to call my father today" and "When is my father's birthday?" "Father's holiday is only one day." "Did you celebrate your father's birthday?" Wait, a sweet word. Print _ department store name and logo below. This kind of publicity is based on the emotional needs of consumers, and it can be said that the nuances see the truth. It is easy to cause children who work outside the home to miss their father, and this kind of publicity is of a public welfare nature, and customers will not have any resistance at all. It has played a very good role in establishing an emotional and responsible department store image.

Four. Activity schedule

1. Post pre-publicity posters on Friday and Saturday to promote "Father's Day _ Department Store Activities". Inform the public of the contents of activities in a suspenseful or inflammatory way. To attract people's attention and increase the flow of people on the day of the event.

Father's Day Father and Son Come Together _ Shopping surprises are constant.

_ Go shopping on Father's Day and take it away for free (related activities will follow).

Father's Day, _ Department Store Garden Surprise;

This weekend, come _, with my father;

similar

2. Activity Day (Sunday, June 65438 +05)

1) On the day of the father-son (female) family photo activity, if the father and son come shopping together, if the child can clearly explain the father's birthday, they can give a photo of the father and son (female), and _x is responsible for mailing the photo.

2) Sign a name and write "A sentence I want to give my father most", which can be written by the customer on big red cloth or paper. _x can do it for you, if you need to mail it. The activity triggered the emotional touch of inflammatory posters.

3) Game customers can participate in the game with shopping receipts. For example:

A. The tacit understanding test is that two people go shopping together. One is a questionnaire to answer some favorite questions. The other one (without looking at the answer sheet) was asked by the live host. If the two people answer the same question, they can receive the corresponding small gifts or continue to participate in other activities.

B. Three-legged race (needless to say)

C. Long-pole table tennis players stand outside a meter line and use two long poles to clamp table tennis from one basin to another, and how many prizes or others they have won.

Others can be considered again.

4) Balloons will be presented at the mall exit. Two salesgirls (you can find two children to send them) say happy holidays to your father and send a balloon.

3. Common promotional activities

A) Free gift wrapping If you buy a gift for your father on the same day, provide free gift wrapping. And give greeting cards.

B) Customers who spend more than RMB in lottery shopping will get lucky draw opportunities. The contents of the prize can be in the form of gifts and shopping vouchers, or part of the shopping money can be refunded at a discount with this shopping receipt. Or give a special prize and refund the shopping expenses of the day.

C) Some men's daily necessities are sold at a discount. Can be combined with manufacturers.

Verb (abbreviation of verb) cooperation mode

_x can be responsible for father-son photo signing activities.

_x can provide _ ideas or activity planning for _ for free, but it is required to post _x's LOGO in appropriate places and distribute _x's leaflets in some places. _ Provide venues and corresponding gifts and personnel.

If _ needs _x to provide posters, leaflets (such as those in shopping bags), questionnaires or other promotional materials, _x promises to provide preferential prices.

Other specific matters can be negotiated. Strive to realize the interests of both sides.

The third part of the activity effect prediction:

Through the early poster publicity, build momentum. Attract people to shopping websites on the day of the event.

Through various forms of on-site activities, we can not only increase the sales of _ department store that day, but also expand the influence of _ department store, enhance its image and lay the foundation for cultivating customer loyalty. Conducive to competition with surrounding supermarkets.

_x is also working with _ to enhance its popularity.

At the same time, it will lay a good foundation for possible cooperation between the two sides in the future.

All in all, this activity is of great benefit to both sides.

Father's day activity planning scheme 2

First of all, the theme of the festival should be one step ahead.

1, cool and clear heat theme: "Prepare a cool home and give the elderly a comfortable home."

Father's Day is in midsummer, and high temperature is the peak season for the sales of cool heatstroke prevention products and heat-clearing and detoxification products.

There are often Huoxiang Zhengqi Water, Huoxiang Zhengqi Capsule, Ren Dan, seven star tea, paeonol ointment, American ginseng buccal tablets, antiviral oral liquid, Xiasangju granules, Guiling ointment, essential balm, cooling oil, toilet water, antipyretic patch, mosquito repellent water, honeysuckle dew, heat astringent water and talcum powder.

Summary: It's hot in summer, so you might as well keep these medicines at home. For example, Huoxiang Zhengqi Water and Ren Dan can be used for heatstroke, Xiasangju Granule can be used for wind-heat cold, toilet water can be used for mosquito repellent and itching relief, and antipyretic patch can be used for reducing fever in children.

2. Send love to your father: "Send a health to your father."

On the occasion of Father's Day, the festive atmosphere can arouse customers to pay more attention to their father's care at home. Publicity products can be selected from three categories (oral valsartan for hypertension, simvastatin for hyperlipidemia, metformin and pioglitazone for diabetes) and products for tonifying kidney and strengthening yang (Shenbao tablets, Maca tablets, etc.). ) and health products (sea dog ginseng pills, etc. ).

General remarks: Health is the greatest wealth. Have you considered preparing some nourishing health products for your father on Father's Day?

Second, you should be by your side.

In view of the pre-holiday warm-up period

Father's Day is in a few days. On that day, we will have a free consultation with experts and take blood pressure for free. Grandpa, remember to come then!

Father's Day is coming. Do you want to surprise your father? You can join our "I'm about dad's health" and receive our mysterious gift!

Give a promotion speech on the day of the festival

1. Today is Father's Day. We have carefully prepared the "Dad Package". Did you buy it?

When you buy 39 yuan, you can get a beautiful gift. I suggest you choose a summer cooling product to make up the order, which is more favorable!

3. If you buy 62 yuan, you can draw a lottery on the spot. 100% wins the prize. It is more cost-effective to choose standing medicine in summer!

4. You have spent 78 yuan. Congratulations, you can draw for free!

Health care products

1, sphygmomanometer

Bottom line: Blood pressure is constant and health is guaranteed.

2. Blood glucose meter

Pay attention to blood sugar, be more healthy and worry less.

Step 3: pedometer

In a word, sales: let father exercise healthily!

4. Massage stick

In a word, sales: relieve fatigue, under normal pressure, always young!

5, foot massager

Sales sentence: give dad a good "good night"

6. Foot bath

Sales sentence: take a bath before going to bed and have a good sleep!

7. Fitness ball

In a word, sales: do aerobics for dad's fingers!

8. Massage chair

Sales sentence: let dad enjoy it!

Third, the popularity of pharmacies helps to promote sales.

Main title: The main title is the focus of POP, which has the most direct visual impact on consumers, so our theme highlights the words "Father's Day" and "Kuihui". The number of words is controlled between 3 and 5 words, and 2 or 3 kinds of decoration methods are used.

Subtitle: The font is smaller than the main title. Color should be distinguished from the main title, and you can't pretend to be the main title. The number of words is controlled within 4~6 words, and the modification method is 1~2.

Text: Text generally does not need to be retouched. Remember to point out the theme of "Father's Day Promotion" and explain the holiday promotion in detail. Use special colors for special content and enlarge fonts, such as numbers, festivals, discounts, etc.

Photo: To echo "Father's Day", attract customers' attention and make a * * * sound. Such as: father-son diagram, crutch diagram, etc.

Layout: concise and generous, with appropriate blank space.

Father's Day activity planning scheme 3

I. Background of the event

Fatherly love is so subtle, not as obvious as maternal love. However, fatherly love is as great as maternal love. We celebrated Mother's Day with a grand ceremony, but how many people know when Father's Day is? In fact, my father doesn't need any fancy gifts. They just want their children to grow up and mature. But this does not mean that fatherly love can be ignored. In the next few days of Father's Day, let's prove to our father that we have grown up and can thank him for everything he has done for us with practical actions.

Second, the theme of the event

Father, you have worked hard!

III. Purpose of the activity

Let the employees of the company confide their true feelings and express their gratitude to their fathers by means of Father's Day.

Deepen employees' feelings for their fathers, further understand the connotation of fatherly love in their hearts, feel the selflessness and greatness of fatherly love, and learn to understand and care for their fathers. In the future work and life, I will start from scratch and repay my father's kindness with practical actions.

Enhance the feelings between employees and the company, let employees learn to be grateful and learn to repay with practical actions.

Fourth, the active object.

_ All employees of the company

Verb (abbreviation of verb) I-word duration

June 10- June 15

Sixth, preliminary preparation

From June 10 to June 13 16:00, determine the list of employees who meet the requirements of the activity.

From June of 14 to June of 15, we visited the families of 10 employees and extended holiday condolences to their fathers.

Seven. activity

Based on the personnel files of the company employees, this activity randomly selected 10 family members of employees whose fathers were over 60 years old to visit and express their condolences.

This activity is led by the human resources department, with the cooperation of CSR specialists and volunteers. If possible, please ask the TV station to cooperate with Shanwang netizens.

Eight. budget

Comfort money: 200 yuan _0 households per household = 2,000 yuan.

Consolation card: 10 yuan each _0 card = 100 yuan each.

Banner: used on buses, about 5 meters =50 yuan.

Others: around 300 yuan (drinking water/eating by mistake)

Nine, the later work

Take photos of the condolence process and make corporate culture publicity materials of "Father loves mountains and gratitude lasts forever".