Shengpeilu with sparkling water and sparkling juice is going to be a supplementary product this time, adding a new taste to natural mineral water. Escort dew bubble water, which entered the China market in 2009, remained "single" for a long time. Although the sales volume is good, it is slightly lonely compared with Paris water and Nongfu Spring bubble tea with rich product lines. However, the development of San Pei Lu bubble juice in China has experienced some twists and turns. After 20 1 1 went public, it was defeated and quit in less than three years, and 20 16 made a comeback. At present, the competition in the bubble water market is becoming more and more fierce, and developing new products is an inevitable choice for Sheng Peilu.
Hissing and bubbling natural mineral water has become a trend in Europe and America. According to Nielsen, a data analysis company, the sales of bubble water in the American market increased by 65,438+07% in 2065,438+08 compared with the previous year, and the addition of new brands and new flavors attracted a large number of early users. Throughout the past four years, the sales of soda water have increased by 54%, and this growth has a global diffusion trend.
In China, where the bubble water market started late, the consumption growth is even more impressive. According to the data of household consumption sample group of Kaidu consumers, as of 2065438+June 2008, the consumption of soda water increased by 43.9% year-on-year, while the sales growth rate of ordinary mineral water was only 5.0%.
Behind the rapid growth figures is people's concern for health. Drinking water now is not only for quenching thirst, but also for pursuing health. It has become common sense that "drinking more water helps to lose weight" and "drinking eight glasses of water every day". Raising cups is a way for modern people to keep fit. In order to make people fall in love with drinking water, water cups began to look better than smart ones, and the degree of exquisiteness was comparable to handicrafts. Aquatic products manufacturers are also full of tricks, subdividing categories and enriching tastes, making drinking water a fresh and healthy thing.
Bubble water is composed of natural mineral water and carbon dioxide, which contains no sugar and zero calories. Mineral elements and carbonic acid gas have the functions of suppressing appetite, eliminating constipation and blocking the absorption of sugar and fat, so they are highly sought after. Compared with carbonic acid series "happy water", bubble water only has the pleasure of tiny bubbles bursting in the mouth, and has no heat burden. The widely respected health care function adds a sense of pleasure to drinking "Fairy Water".
As the new favorite of drinks, drinking soda is also a symbol of status, just like the name of Paris water is expensive. Bubble water has been supplied in western restaurants, hotels and cafes for more than 20 years since it entered China, and only appeared on the shelves of large supermarkets in recent years. Western-style soaking water is particularly temperamental. People's earliest impression of sparkling water may be that a piece of lemon is immersed in a transparent glass with small bubbles in it; Or in a pear-shaped glass bottle, the unique shape stands out in the drink. Later, white-collar workers in TV series also like to go home and open the refrigerator and take out a bottle to drink. Bubble water has become a symbol of high-quality life. 20/kloc-in August, 2007, Sao Paulo announced that Huang Xuan had become its global brand ambassador, and launched an Italian blockbuster to show the elegant taste and exquisite life related to soda water. Of course, more importantly, a bottle of soda 10 yuan is affordable for young people who shout "consumption degradation".