1. First locate the official account of WeChat, look at your industry, and see what you want to do with this number and what you want to achieve. For example, if you are a clothing manufacturer, you will send fashion information, and if you are a health care product, you will send health care information.

2. Who do you want to serve and attract people's attention? You can choose what you are interested in for the people you serve, for example, mom can do parent-child classes, boss can do management, and so on;

3, content is king, emphasizing that it should be valuable information for your users, so that he will take the initiative to pay attention to and check, otherwise no one will read it;

4. You can also publish some interactive content that causes buzz, plan some online activities, and use WeChat platform to interact;

5. Ingeniously and softly implant your marketing promotion into your valuable content.

Wechat official account complaint suggestion how to write, what to write?

Just write truthfully, not too official, just write the situation in the most straightforward words.

How to write the WeChat public platform?

Wechat marketing strategy

Before doing network marketing, we must first position and plan our own enterprises. When we have the direction and strategy, we can spread it better and find accurate customers. Although the world is big, not everyone is our customer, and we should not think that everyone is our customer. As long as some people become our customers, we can gather, gather and gather again. An enterprise should not do everything, that is, you are nothing.

Never do the same thing with powerful competitors in the same field and create different and asymmetric advantages.

For example, if someone sells mineral water, someone thinks of it, and then adds some color to the water, so there is orange juice. When other people's orange juice is good, someone comes up with something different from others and adds some fruit to it, so there is orange juice with fruit. When fruit is added to water, it becomes a fruit building, but it can't be sold as a drink. At this time, some smart people came up with this idea and added some milk to the water. All these new products appear because smart people have created their own different symmetrical advantages in order to survive, become stronger and bigger in the increasingly competitive environment. At the same time, this is why every enterprise needs to plan and position for the company when doing online marketing, find out the different and asymmetric advantages of its own company and competitors, and gather its own points to do it well. Everything in a company lies in the boss. The boss's strategy is wrong, which is more terrible than the corruption of employees. The strategic direction is what a boss really needs to consider.

1, content positioning-content is king

The positioning of content should be combined with the characteristics of the enterprise, and at the same time, it should be considered from the perspective of users, rather than just pushing the enterprise's own content. Remember that WeChat is not for enterprises, but for users. Only when you get what users want from your WeChat, will they be more loyal to you and become friends with you, and the following sales will be taken for granted.

Remember, users come for your content and recommend it because they think it is valuable, so content is king.

For the content of WeChat, we have a pattern of "1+X". "1" is the content that best reflects the core value of the account, and "X" represents the diversity of the content, catering to and meeting the needs of users and enhancing the attractiveness of the content.

For example, we operate the official account of Yongzhong Office WeChat, which is a WeChat WeChat official account with the theme of office products. The core content is the use skills of office. Although this part of the content is practical, it is boring, and users are not easy to be interested, so we will add some content that office workers are more interested in, such as small communication in the workplace and small inspiration in life.

2, content push-refuse harassment

At present, most WeChat WeChat official account have the function of sending messages 1 time every day. Many people think it is too little, but I think it is too much. Now every user will subscribe to several accounts, and the information pushed is too much to see.

Regarding content push, I mainly talk about two aspects.

① Push frequency: Do not exceed three times a week, too much will disturb users, and the worst consequence may be that users will cancel their attention to you; Of course, too few users will complain that your WeChat is just a decoration and will not get anything from you at all. So this degree must be grasped.

(2) Push form: It means that the content is not necessarily illustrated and thematic, but also some short texts, and the number of words in the text is generally about one or two hundred words. The key is that the content can arouse readers' thinking, generate ideological sparks and form a good interactive effect. For example, in the WeChat of "Xinqiao Public Relations", we will conduct some small surveys regularly and ask readers for suggestions on content and push time in the form of short articles. This effect is very good. In a small survey, we usually receive hundreds of replies from users, which can not only realize interaction, but also better understand users, and users can also see what they want. It should be said that it is a win-win result.

3, artificial interaction-communication is the soul.

The essence of WeChat is a communication platform, and communication needs to come and go, so manual interaction is essential.

Personally, I am opposed to setting up "message automatic reply", just like chatting automatic reply in qq, which is annoying and insincere. Enterprise WeChat WeChat official account should be able to realize timely human interaction. If they can't do this, it will be difficult to play WeChat well.

I pay more attention to the manual interaction of WeChat, and I am often interested. ......

What should I fill in the keyword automatic reply rule of WeChat public platform?

Just write the name, which is the name of this rule.

What does the abstract in the WeChat subscription number mean?

Hello, landlord!

Also known as abstract and content summary. It is a short article, which concisely and accurately describes the important contents of the literature, without comments or supplementary explanations.

I hope my answer can help you, and I hope it will be adopted! ! Wish you a happy life! !

How to write the article of WeChat official account is more attractive?

hello

Refer to my information.

I. Subscription number keywords "new", "refined", "interesting", "strange", "accurate" and "mutual"

New: The core of the subscription number lies in the content, and only good content can deeply attract users. For the subscription number, you should consider whether the content you publish every day is fresh, just like we watch the news of a TV station on time every day, which can bring me unnecessary consultation information. For example, if I make a local food subscription number, then I will only recommend one different form and different series of food every day. This will make the user feel that your subscription number can let him know the food information in time. Let users feel fresh about your account at any time.

Strange: I often look at famous people in Weibo and find that most of their contents are strange. Leave a few hands to be famous by scolding women, and talk about men and women without adding V. I think their "weirdness" is measured and exquisite. If their Weibo is positioned as a product, they all choose to satisfy the personality and emotion of modern people in content and theme. In terms of operational ideas, most of them are popular and alternative. In a word, the strangeness of fengjian lies in satisfying the physical and spiritual feelings of modern netizens. Take some differentiated routes and boldly try to innovate.

I mentioned the word "strange" in a chat with a friend the other day and said. Strangely, there is a smell of salt, and strange love and hate are intertwined.

Quasi: At present, many people who operate WeChat are transferred from Weibo. The "quasi" mentioned here refers to the accurate positioning of your own account and the accurate positioning of account users. Now I see that many subscription numbers are operated by vertical flattening. In this way, users also have a clearer understanding of the account.

Mutual: Interaction between subscription number and service number is necessary. On the one hand, interaction means that users know that you are a living person operating rather than a machine. Secondly, interaction can deepen users' feelings for accounts and increase users' stickiness to accounts. At present, IT teahouses are also trying to have an interactive topic every night, which will bring users closer to their accounts.

Second, the service number keyword "convenient, rich, active, interactive, consulting services"

Convenient: Service number can apply for custom menu bar and enjoy more development interfaces. Enterprises can use the development model to make users more convenient to query and use accounts.

Enrichment: Provide rich account gameplay, such as scratch music, lucky wheel, one stop to the end, weather query and other functions to enrich account gameplay and content.

Activities: Although the company can only send messages once a month, it can hold WeChat activities once a month.

Interaction: Due to the limitation of mass news, enterprises should actively interact with fans and cultivate loyal fans.

Consulting services:

2. The enterprise background data is connected with the WeChat foreground to provide users with valuable information.

3. Improve service quality, grasp and cultivate user habits and loyalty.

4. Weibo and WeChat use each other, using Weibo to spread information and WeChat to serve users.

Some details about the account are shared by individuals.

1. The time for mass messaging is usually 8: 00 am to 9: 00 am and 6: 00 pm to 22: 00 pm. Most users are playing mobile phones and chatting on WeChat during this time.

2. If it is a subscription number, it is best to have a name with personality and attitude, such as logical thinking. If it's a service number, it's better to be an official name, to be authenticated.

3. It is best not to push more than three messages. Just suggest a title and an interactive topic.

4. The content is concise and organized, and the content of the article is best presented in the form of pictures and words. Only the article should not exceed 800 words.

5. Encourage fans to share their circle of friends, which can be encouraged through activities.

How to write the marketing plan of WeChat public platform?

Wechat public platform marketing, I hope this article will help you.

First of all, as an official WeChat account, you must have something that can make people live. You are attractive, but when others see it, your official WeChat account has no content, and fans won't stay for long.

The so-called content includes the following points:

1. Selling products, product pictures don't need to be exquisite, but at least people will have the urge to take a look. At the same time, the product details page should be as complete as possible. If you have the time and energy, you can make several main products into beautiful videos and make a link. If customers who want to buy see the video, they will feel more practical and the probability of buying will be at least 50% higher.

2. Have your own unique style. Whether it's color or overall style, you have to do it with your heart. Don't bring some messy pictures casually to lower your level. If you need to know more about WeChat operation,

3. There are regular preferential activities. Fans are willing to stay, and there must be certain benefits. If you don't do anything for ten and a half months, fans' interest will decrease until they stop paying attention.

4. Respond to every message in time and seriously. Since a fan sends you a message, he is at least an active fan. If these fans interact well, they will become loyal fans and it is difficult to run away. If you need to know more about WeChat operation,

5. Don't let your page scare away "users with difficult choices". You have done all the previous points, but the page is too "fancy". For example, the main interface is usually three first-level menus, and five second-level menus can be set below each first-level menu. Then the problem is coming. Some people make their secondary menu very confusing. For example, fans can't find the entrance to the homepage of your store; For example, put the pages of service class and interactive class in a menu item; For another example, the acquisition of menu names makes people unable to understand what it is for at a glance. At the same time, the pages should be classified page by page, and don't be messy. It introduces products and enterprises, belonging to the same category; Interacting with fans belongs to another category; It is prompted by some shopping help and belongs to the same category. Otherwise, when fans see those menu items that only you can understand, they will be at a loss and think that the content of your official WeChat account is very confusing and have a bad feeling.

Do your basic content first, and then promote adding powder. Don't believe the myth that the circle of friends sells things with a monthly income of tens of thousands or even millions. Why? Because it is really a myth, haha. So, how to add powder? How to promote it? It's actually the same thing. First of all, talk about QQ group plus powder. I want to say that this method is simply weak. QQ group promotion, like brushing the screen in a circle of friends, will only lead to three results: 1.qq group sends a link or is directly kicked out after QR code. Basically, the probability of someone clicking in or sweeping you is less than one in ten thousand, and you will be despised by others. Swiping the screen in the circle of friends makes friends visually tired (they already know that you are promoting, so the latter is basically ineffective except for the first and second time) 2. Tired 3. Waste of time 4. Affect the feelings between friends.

The available and effective methods are as follows:

Offline promotion:

1. Promotion of offline cooperation.

This needs to be done in combination with product characteristics. For example, if you work in women's clothing, you can make good use of the resources of nearby universities. If you think that college students are not the main consumers, you are wrong. Just search the latest spending power survey. College students generally have financial support from their families, have enough spare time and are very willing to accept new things. If you cooperate with some school clubs to do some activities, such as talent contests, welcome parties, provide some clothes, do a fashion show, and enjoy code scanning discount (this discount can give full play to your intelligence). In short, this college is finished, and there is another college. This school is finished, and there is another school. For example, when I make home appliances, I usually cooperate with some large shopping malls or supermarkets and send small gifts after scanning the code. Such fans are generally of high quality, and the input cost can increase or decrease in time with the effect, which is very flexible. For those who sell other products, please use the method of drawing inferences from others. This is just to provide an idea. I believe that as long as you find the right target consumers, use the right way, meet the tastes of fans, and the method that suits you can be copied continuously. If you need to know more about the operation of WeChat,

2. Other offline promotion methods.

In addition, going to parks, playgrounds and other places and doing some recreational activities will also bring different things. ......

How to write the title of WeChat official account, the content is king.

There are many ways to write the title of WeChat official account. The following is for reference:

The first kind of questions and rhetorical questions

The headline is that asking questions can cause fans to buzz. Fans want to know the answer, just click read.

Second style, celebrity style

Celebrity effect, the more famous the celebrity mentioned in the title of WeChat, the more attractive it is. This article based on celebrities has a high forwarding rate on WeChat.

The third type of dry goods

Summarizing the knowledge in a certain field, the more valuable the content, the higher the forwarding.

The fourth strong attraction

Headlines usually contain words such as "most" and "must go", so people can't help but click at first sight and then turn around.

The fifth suspense

Excited, * * * finished, and finally left an ellipsis, which triggered a series of reverie of users and people had to click to know the next article. For example:

The sixth hot spot type

Combined with the latest hot events, festivals and seasons, the title directly tells the theme and sends out the content in time.

The seventh counterintuitive formula

This kind of title is usually counterintuitive, and there is no doubt that this kind of title will attract people's attention.

Eighth category of figures

Digital summary, people first reflect the high knowledge content and are eager to know what it is. This type is simple and clear, and it is also very conducive to mobile phone reading.

The ninth title type

The main title is two words, the pen pointing to the theme is very eye-catching, and then the subtitle explains the main content in detail.

Recommend several personal WeChat official accounts, which must be original from personal media, and the content is literary writing.

I came across a very good original number recently, which was written by a late-night desk (ID:shenyeshuzhuo).

How to write a comment or message about the official account of WeChat?

If the official WeChat account of the other party is not developed by itself, this function cannot be realized.

You can follow each other and send a message to the official WeChat account.