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Group buying mode of cosmetics group buying network
Cosmetic group buying is a vertical group buying website based on group buying mode, which specializes in cosmetics. The products include perfume, skin care products and cosmetics of world-famous brands. As of 20 13, the most professional vertical website for beauty group purchase in China is Ke Fan Group.

Ke Fan Group, founded on 20 10, is a new generation website under the GROUPON business model and the most professional beauty group buying website in China. Every day, Fentuan will launch one or more beauty products for everyone to buy. As long as the number of buyers reaches the predetermined number, the group purchase price of these internationally renowned brand beauty products is usually below 50% of the normal price, and the lowest discount can reach 20%. Through the payment, express delivery and logistics of Alipay and online banking, consumers can enjoy ultra-low discounts and shopping fun without leaving home.

The profit model of Ke Fan Group is based on the innovation of traditional e-commerce. Ke Fan Group sells one or more beauty products for group purchase every day, which breaks the original group purchase mode of selling only one product every day, and attracts more than a certain number of buyers with the mode of daily updating and low price. On the one hand, organize more consumers, on the other hand, win lower supply prices from suppliers with huge consumption scale. Therefore, Ke Fan Group has become a bridge in the new B2C model.

Compared with the traditional group buying websites, this group buying mode of Ke Fan Group greatly reduces the time cost of consumers, and at the same time enhances the scale effect of consumers, thus improving the bargaining space between consumers and suppliers and achieving a win-win situation of "consumers-customers-suppliers". Ke Fan Group has also added many new community elements, such as sharing vermicelli with your friends and sharing vermicelli with Renren, Douban, Xin Kai, Sina Weibo and other websites.