Sleepers can be understood as old customers or customers who have stayed in the store for a while, but these customers have not come to the store for a long time for these reasons. How to activate these customers?

1, call back the customer.

Call these customers and pay a return visit during the Chinese New Year or holidays. If you are dissatisfied with the service in the store, you should comfort and speak well, and those who have a good impression in the store need to communicate more. Don't do too much publicity. Pay a return visit as a return visit and ask how the product works.

2. Create opportunities to communicate with customers

Customers rarely take the initiative to contact the store. Since they are dormant customers, it means that they are not very familiar with this store and may not remember such a store at all. Therefore, stores need to actively create opportunities to communicate with customers. For example, what activities are there in the store recently, which projects are more suitable for him, and see if we can strive for more communication and contact.

3. Customize the scheme

Customize the plan specifically for these dormant old customers, such as making a preferential activity, and providing some preferential activities for customers who have spent in the store to attract them to spend in the store!

4. Analyze the requirements

Why do customers become dormant customers? This requires careful analysis and summary. If it is because the service quality of the storefront is not enough, it is necessary to strengthen the service awareness. If the store equipment is simple, then the problem of equipment update needs to be considered. If the attitude is not good enough, should we improve it? A series of problems need to be summarized and analyzed! If you know the reason, you can do it well!