1. What does the store repurchase rate mean?
Taobao repurchase rate refers to the number of times consumers repeatedly buy the brand products or services.
The more repeat purchase rate, the higher consumer loyalty to the brand. The low repeat purchase rate proves that most of them are one-time customers, so it is necessary to improve the quality and attractiveness of products. It is normal that Taobao's repurchase rate is generally 50%.
If a store has a high repeat purchase rate, it means that consumers are satisfied with the goods in this store. If there is no repeat purchase rate in a store, it means that the products in your store are problematic and need to pay attention to quality.
Second, what are the benefits of improving the repurchase rate of stores?
1, increasing the repurchase rate of old customers is equivalent to increasing the weight of stores.
The accurate transaction of old customers' labels has a greater impact on the label weight of stores. The activity of old customers can maintain the weight of shops and transactions, which helps to enhance the weight of shops and babies.
2. It can improve the dsr dynamic score of the store.
Old customers have a sense of identity with the store, so they will repurchase, so they are easy to be satisfied with the service and products of the store, which is helpful to improve the dsr dynamic score of our store.
At the same time, you can use tools such as shop group chat and micro-amoy to interact with old customers, so it is easier to get high-quality sun orders from old customers and ask everyone.
3. It can help the new products in the store break the zero.
Shops that maintain private domain traffic should pay attention to regular new products, give certain discounts to old customers, promote old customers' transactions, lay the foundation for new product sales, and achieve the effect of fast breaking zero.
At the same time, the transaction between old customers and new products can help the system to determine the label of new products as soon as possible, because old customers themselves are the accurate target group of the store, with high label weight and high label accuracy, which is more conducive to the labeling of new products.
4. It can reduce operating costs and increase store profits.
The cost of through-train payment and drainage is getting higher and higher, but the cost of retaining and maintaining an old customer is much lower than that of new customers, so the proportion of shops with high activity of old customers is small, and the profit rate of shops will also increase.