Fashion makeup is not a national chain. According to the relevant public information, it is the business philosophy, product positioning and other factors of fashion cosmetics that cause it not to choose the national chain business model. In addition, opening a chain store needs a lot of money and the support of the management team, as well as a lot of market research and brand promotion, which will be more difficult and risky for a start-up. Fashion Cosmetics is a cosmetics enterprise in China, which was founded on 20 12 and headquartered in Beijing.