Market positioning is very important for opening a shop and doing business. Positioning category attributes, what type of hot pot; Locate customer groups and investigate their consumption patterns and levels; Location and location are closely related to the category of hot pot and the attributes of customers; Positioning core advantages, core competitiveness is products, services and marketing; Positioning marketing methods, marketing must be targeted, and marketing activities should be designed according to customer orientation and product positioning.

2, the choice of store size

In order to expand economic benefits, hot pot restaurants must expand their scale, that is, the joining area of hot pot restaurants must be large enough to obtain more benefits. However, the cost of investment should not be too high, so as not to reduce profits and reduce the survival rate and sustainability of opening a store. At the same time, because customers who go to the store for consumption can't accept geographical restrictions like commodities, we should also pay attention to some specific consumers when targeting local consumers, which will help increase the store's income.

3. Is the brand project reliable?

At present, there are many brands of hot pot in the market, which are mixed. When looking for hot pot joining projects, beware of being cheated. I suggest you make a field trip and visit the brand headquarters, including personnel, environment and scale, and comprehensively evaluate the reliability of the project.

4. Does the product taste authentic?

At present, the homogenization of hot pot market is serious, and it is difficult to develop for a long time without its own characteristics. In addition, there are some differences in eating habits in different places, so it is necessary to further consider whether the products are suitable for local consumer groups. Powerful hot pot brands often have their own research and development teams, which can improve the taste according to the requirements of franchisees.

5. Support from Headquarters

More and more people tend to invest in hot pot restaurants, but they often lack industry experience. Therefore, to know whether the support of the headquarters is perfect is related to the ultimate success or failure of opening a store. A perfect support system can help novices get familiar with the industry quickly and get the store on the right track as soon as possible.