Health products are the popular name for health food. Article 3 of GB 16740-97 "General Standard for Health (Functional) Foods" defines health foods as: "Health (Functional) foods refer to a kind of foods that have the commonness of general foods, can regulate human functions, and are suitable for specific people to eat, but are not aimed at treating diseases." Therefore, in the promotion of products, there can be no related words such as efficiency and success rate. In today's society, the health function of health food is gradually accepted by the masses.

Health products are the floorboard of Chinese mainland, and are generally called dietary supplements abroad, including Hong Kong, Macao and Taiwan.

20 19 1.8, 13 The State Administration of Market Supervision and other departments jointly deployed a hundred-day campaign to rectify the chaos in the "health products" market.

Health products on the market can be roughly divided into general health foods, health drugs, health cosmetics, health products and so on.

Health food has the characteristics of food, such as tea, wine, bee products, drinks, soup, fresh fruit juice, medicated diet and so on. There are requirements for color, fragrance, shape and quality, but generally there is no requirement for dosage;

Health-care drugs are nutritious food natural drugs and should be used in combination with treatment. Drugs with usage and dosage requirements and the current batch number is "Jian";

Health cosmetics have the nature of cosmetics, which are not only slightly modified locally, but also have transdermal absorption and oral administration for external use, such as health perfume, cream, mouthwash and so on.

Health products have the nature of daily necessities, such as fitness equipment, massagers, magnetized water devices, sachets, clothes, shoes and hats, summer sleeping mats, etc. With the enhancement of people's awareness of health care, the health food market is also unprecedentedly hot. In the hot market, the quality of various products is also uneven. Next, I will teach you how to choose the right health food.

The logo color of health food is sky blue, and the words health food are written below the icon (see overview). In the notice issued by the State Administration for Industry and Commerce and the Ministry of Health, it is stipulated that in visual advertisements such as movies, newspapers, printed matter, shops and outdoor advertisements, the area of health food signs shall not be less than 1/36 of the total advertising area. Among them, the diameter of health food signs in newspapers and printed advertisements shall not be less than 1 cm.