1, what is great health?
Great health is a general concept put forward according to the development of the times, social needs and disease changes. Big health industry can be understood as the general name of all industries that meet various health (physical, mental and environmental) needs, including medical products, health care products, nutritious food, medical devices, health care devices, leisure and fitness, health management, health consultation and many other production and service fields closely related to human health.
With the implementation of strategic plans of precision medicine in various countries and the continuous development of technological innovation and entrepreneurship of precision medicine, the global precision medicine market has ushered in a prosperous period. The development of precision medicine is in the ascendant in China, with unlimited potential, which is a new way out for the development of big health industry in the future.
2. What is a big health industry?
The big health industry advocates a healthy lifestyle, which is not only' treating diseases' but also' preventing diseases'; Eliminate sub-health, improve physical fitness, reduce pain, and do a good job in health protection, health management and health maintenance; Help people change from the way of overdrawing health and fighting diseases to a new health management model of caring for health and preventing diseases.
The big health industry is divided into "health management, medical care, rehabilitation intelligence, and old-age care". Big health industry segmentation; Relying on the four industrial levels of great health, China has formed a health industry pedigree including medical products, services, health management, environment, health care, smart pension, commercial support and industrial support.
The market prospect of big health industry is broad; Health is an eternal theme of human beings and an important symbol of social progress. Health has become the basic goal of people's life in the new century. The big health industry has great market potential, and the famous American economist Paul? Pilzer once called IT "the fifth wave of wealth" after IT industry. China's big health industry is still in the primary stage of development, with broad development prospects. In 20 19, the scale of big health industry reached 6 trillion yuan.
3. Why is the big health industry difficult to do?
Because the policy orientation has changed, after the 20 19 National Health Event, the state launched a 100-day campaign against the direct selling industry, and all major direct selling enterprises are now in a state of panic. Recently, some direct selling companies have communicated with me, and even mentioned that their enterprises with direct selling licenses are worse than those without licenses, because their new products have not passed the national audit at all, and those without licenses do not need to be audited at all.
4. Why is it difficult to do great health?
Because of the rise of WeChat business a few years ago, many traditional health care products have been robbed, and health care products of various concepts have been messed up in WeChat business, and the market has been messed up by low prices and low quality. Of course, many large and healthy WeChat businesses can't play anymore today, because new traffic can't get in, old traffic is losing, and WeChat business is approaching the end of the road today.
Everyone knows that the big health industry is a long-term trend, but the scope of big health is very wide and the industrial chain is very long, which requires a lot of investment in the industrial chain: platform, team, technology, brand, product, model and promotion, which are beyond the reach of ordinary enterprises. Even if the previous work is completed, the sales of the later products will really test the ability of the enterprise. Many products in the big health industry belong to videos or health care products, not medicines, not just needed, and are highly replaceable. So it is difficult to have an effective method to promote sales perfectly. Many enterprises have a long investment cycle, which is difficult to support and difficult to move forward.
The big health industry in 2020 generally includes human health-related industries, such as health care products, medical supplies, medical devices, health management, health consultation and so on. The big health industrial cluster served by Lee International has four advantages: international and local integration, strong research ability, deep resource accumulation and comprehensive service ability. However, it is difficult to do a good job in the big health industry, or because it needs a lot of investment, a long time and a lot of investment, or some new technologies are still at the forefront, and there is no large-scale application, let alone consumer awareness.