Sample business plan of snack food (I) I. Implementation summary
1. 1 project idea
With the development of the times, the improvement of people's economic income and the change of consumption concept, not only are there more and more types of snack foods, but the product structure is also developing in the direction of flavor, nutrition, enjoyment and even functionality. Nowadays, snack food is no longer just a patent for children, but is loved by more and more people of different ages. Whether living at home or traveling abroad, snack food has become a "new food fashion" in our lives. Today, snack food has become an important part of food consumption, and fashion has also become an important strategy for snack food industry to compete for consumers. The consumption market of snack food is expanding, the number of consumers is increasing, and new products are constantly being introduced. In this situation, our bubble jelly bar came into being.
1.2 company profile
Xx Jelly Bar, established in xx, is a professional shop with an independent online shop, dealing in jelly food. The website address is xxx.
Xx hall jelly bar is a brand of college students' self-employment. It is a delicate jelly food with balanced nutrition, leisure and fashion, and is aimed at middle and low-end consumers.
Frozen houses now sell jelly, jelly porridge and jelly personalized cakes, especially jelly couple cakes, which are popular among young people, breaking the market situation. At the same time, the cake is made of seaweed and does not contain preservatives, thus ensuring food safety. Health is happiness; Happiness is health!
Second, market research and analysis
2. 1 current situation
2. 1. 1 trend
Now, the market is full of jellies with different tastes and styles. In a word, these products are designed to meet customers' leisure needs (entertainment, fashion, taste ...), beautiful needs, healthy needs and growing needs. Consumers buy jelly for eating and giving gifts. Jelly is small, delicious and has certain nutritional value, so the purchase frequency is high; Jelly is light, beautiful and nutritious, and it has become a good product of reciprocity. To this end, many manufacturers have launched a "jelly spree" that is convenient for giving gifts. Therefore, the consumption market of snack food is expanding, the number of consumers is increasing and new products are being introduced. "Leisure is fashion" has become people's understanding of food fashion. Leisure food is not only delicious and healthy food, but also a medium to promote people's communication and a carrier suitable for expressing emotions.
2. 1.2 industry status
Jelly products have been favored by consumers, especially young friends, for their rich taste and special taste since they entered the China market in the mid-xx. In the middle and late period of xxxx, with the rapid expansion of demand, the jelly industry gradually formed an industry. Nowadays, the jelly industry has grown into an industry with a total sales of 7 billion in China, and surpassed xx to become the largest producer and seller of jelly in the world.
Sample of business plan for snack food (2) In recent years, with the increase of leisure time and consumption patterns of ordinary people in China; The market demand has greatly increased and maintained high growth, and snack food has become; An indispensable companion in life, the following is a business plan about food for everyone. Welcome to read!
I. Project Introduction and Market Prospect
The operation of food industry chain is still an innovative project in Chinese mainland, and there is no previous data comparison. The project involves food raw material production (farm), food production, processing and sales, food technology research and development, food talent training (food college), food chain management, etc.
From the perspective of similar industries, they are bread chain stores, breakfast chain stores (stalls) and community convenience stores. These enterprises have a certain scale in some fields, with large profit margins and relatively high prices. However, it did not form an industrial operation. After years of efforts, Fujian XX Group wants to operate in the industrial chain, but it has not been fully realized so far. For example, in 20xx, it began to operate "xxx" chain stores, and now it has grown to more than ten. At the beginning of this year, only one chain store was left. Xx also has a xxx dollar store, which opened vigorously for more than a year and has been stagnant since the end of last year.
From the cost point of view, the fixed cost and labor productivity of food raw materials, packaging materials and food processing enterprises have great influence on the product profit and profit rate of this project.
This project has high entry threshold, strong technology, more difficult business planning and management, more difficult industrial chain management, and less imitative.
The project can be combined with the development and construction of major livelihood projects such as agricultural industrialization, professional personnel training, breakfast and lunch projects and tourism market development, and can win strong support from local government departments. Some places belong to the scope of government-run practical projects, agricultural industrialization and urban development planning.
In the chain operation of sales terminal projects, according to 30 provinces and cities in China, each province and city will choose 4 prefecture-level cities to develop, and each prefecture-level city will develop 25 chain stores, and 3,000 specialty food chain stores will be opened nationwide. If the average monthly turnover of each store is 6.5438 million yuan (the same below), the annual sales income is 3.6 billion yuan, and if the net profit is 5%, it is 654.38+ per year. Our characteristics are Taiwan Province specialty food, green food and organic food.
Second, the project background
Xx Food Co., Ltd. was established on xx, xx, xx. The company mainly produces and sells XX mashed potatoes, fried sweets, Q-shaped cakes, pineapple cake, egg rolls and sour plum soup. The main sales channels of products are large-scale stores such as xxxxxx, dealers in many provinces and cities across the country, and more than ten processing customers.
Xxx Food Company has a clear product positioning and business planning, and has not deviated from the company's long-term goals so far. The company has a stable team, rich experience, solid technology and strong innovation ability, and the business model has not been found to be similar so far.
Three. Financing plan and business plan
/kloc-raise 5 million yuan before 0/xx months. 20xx is used for sales channel construction, equipment renewal and technical transformation;
2. By xx month of 20xx, there will be 20 dealers and agents with annual sales of one million, and there will be more than 100 dealers and agents in China. Annual sales reached 30 million yuan.
3.20xx annual sales will reach 8,000-/kloc-0,000,000 RMB, and we will invest in a green food farm, mainly planting and breeding raw materials related to our snack food, and sell them through our sales channels (the same below).
4. By 20xx65438+February (entering the second five-year plan):
4. 1.xx food chain stores have grown to 100, including more than 50 direct stores, with a success rate of 90%. Direct stores cover 20 prefecture-level cities in 5 provinces and cities.
4.2. New investment 1 green food farm.
4.3. Introduce a listing planning consulting company.
4.4. At this stage, it is necessary to raise 1 30 million yuan.
5.20xx year xx month:
5. 1.xx food chain stores have grown to 500- 1000, including more than 0/00 direct stores, with a success rate of 90%. Direct stores cover 40-60 prefecture-level cities in 10- 15 provinces and cities.
5.2. Invest in 1-2 to build a new green food farm, start producing green food from our food processing factory, and set up special counters in our food chain stores for sale.
5.3. We will strive to open 1-2 green food chain stores this year, which can not only sell the green food grown and processed by our company independently, but also import or buy green food from other brands or representing the country.
6.20xx years:
6. 1.xx food chain 1000- 1500.
6.2. Green food chain stores 100, including more than 50 direct stores, with a success rate of 90%. Green food direct sales stores cover 20 prefecture-level cities in 5 provinces and cities.
6.3. Newly invested 1-2 green food farm. New investment 1 organic food farm.
6.4. Invest in a new food college.
6.5. Achieve sales income of 2 billion yuan (net profit of about 5%), franchise income of 20 million yuan and net profit of 250 million yuan.
7. Listing of group companies.
Fourth, the management team
1. Enterprise General Manager 1 Name: the current general manager of the company;
2. One chain manager: five books on chain management have been published so far, and he has been engaged in the management of small and medium-sized chain enterprises for ten years;
3. 2 chain marketing managers and terminal managers: engaged in marketing management of small and medium-sized chain enterprises or channel management of medium-sized enterprises for more than five years, and need to be tapped from the same industry;
4. Two food production managers:
5 catering technology research and development personnel:
6. Many food and beverage consultants:
7. Many financial advisers:
Verb (abbreviation of verb) competitive advantage
1. Efficient and professional management team (see Article 4). In addition, the general manager of our company has been engaged in the management of the food industry for more than ten years, and has worked in: xxxx.
From these positions, it can be seen that the general manager of the company has a wide popularity and a wealth of talents, and has had good contacts with the chairman or actual controller of the food company he once worked for. I have close contacts with colleagues of my former employer, and I am called a good helper of my boss and a good friend of my colleagues. The start of this project can not only gather a large number of elites in the food industry, but also become the Huangpu Military Academy in the food industry.
2. Good project: It has been explained in the project introduction. In particular, this project is highly imitative, and its characteristic is that the management mode of the industrial chain takes time to establish. Even enterprises with farm bases may fail because they are not good at terminal operation and chain operation.
3. A good profit model: joining a chain to form an industrial chain operation.
3. 1. Membership fee income;
3.2. Product sales revenue;
3.3. Franchisees invest to maximize the use of other people's investment. Such as store rent, store decoration, joining deposit, etc.
Risk control of intransitive verbs
1. technology: the products distributed by the headquarters can ensure the quality of products and the development of new products, and the cooperation with colleges and universities can ensure the technological leadership. The company needs to set up a special technical department to develop and control products to ensure the stability of product quality. The risk in this respect depends on the company's phased management strategy.
2. Market:
2. 1. There are differences in product varieties, tastes and packaging preferences in different regional markets, so product planning should be carried out according to local conditions.
2.2. Entry of competitors. If there is vicious competition, it will bring great losses to enterprises. We should compete with our competitors in a friendly and healthy way, and even make some concessions and cooperation in some markets.
3. Production: It is mainly to ensure the production capacity and quality. Many talents' years of production experience can avoid this risk. Farm management depends on the depth of cooperation with institutions and the development and training of talents.
4. Finance: A certain amount of risk money should be reserved for the planning of funds and various financing channels in case of emergency. The chain operation in this project is mostly cash income and advance payment. As long as the cash is not used for other purposes, there will be no capital risk. However, farm management requires upfront investment, and breeding technology will directly affect the return on investment.
5. Management: It is possible that competitors will poach management talents from the company in batches, which will threaten the development of the enterprise, but the stability of talents can be ensured through labor contracts, career planning of talents, options, high welfare and high taste corporate culture. Self-run vocational colleges can also ensure the expanding demand and flow of talents.
6. Policy: The possible policy risk of this project is that local protectionism and urban planning will bring some losses to the regional market, but it will not have a great impact on the national market. On the contrary, local governments have put practical work for the common people and the development of ecological economy and industrialized operation on the agenda, which will be conducive to the rapid development of environmental protection, health, distinctive, affordable, mass consumer goods and convenient consumer goods markets.
7. Others: excessive interference by internal investors in business management. In fact, this is the most deadly, and there should be a reasonable and effective mechanism to control the occurrence of this risk. As Feng Lun said, we should reach an agreement on the sharing of money first, and then define the rights and responsibilities first.
Seven. approaches to cooperation
1. equity investment: the company can sell 25% of its equity, which ensures the company's advantages in management decision-making and ensures that professionals do professional things. However, CFO can be sent by new investors to prevent managers from abusing power for personal gain or other illegal management.
2. Lending: The company pays the interest of 1-2 years, the principal and interest of 3-9 years, the monthly interest rate of 1-2 years should be controlled within 1%, and the interest rate of 3-9 years should be controlled within 2%.
3. Interest plus dividends: the company/kloc-pays interest for 0/-2 years, repays the principal and interest for 3-9 years, and pays dividends according to the proportion agreed by both parties. The interest rate for the first month 1-2 should be controlled within 0.5%, and the interest rate for the third month to the ninth month should be controlled within 1%. Dividends should be divided into quarterly dividends and annual dividends, which should be controlled within 15% of the total annual profits.
Sample Business Plan of Snack Food (3) Chapter I Implementation Summary
Company introduction 1. 1
Xxx belongs to xxx snack food franchise chain, headquartered in xx. Xxx is a consumer goods enterprise mainly engaged in R&D, the sales of specialty snack foods all over the country and the management of brand monopoly chain stores. In 20xx, after xxx made some achievements in the snack food sales market, it began to focus on snack food monopoly chain stores and opened a number of retail stores one after another. At present, there are more than 1000 snack food chain stores in China, and it is also the originator of online snack food investment. The chain stores that a family joins mainly sell roasted seeds and nuts, candied fruit, sweets, cakes and drinks (such as milk tea, ice cream, yogurt and coffee). It is a comprehensive food convenience chain store integrating food and beverage sales. Companies adhering to the "green, innovative, healthy" business purpose, market-oriented, product-oriented, honesty-oriented business philosophy, relying on "xxx" good public reputation, perfect brand management system and first-class product after-sales service, the company will be committed to providing a series of leisure foods with characteristics that meet the public's tastes. Up to now, xxx is obtained by virtue of its unique flavor, high-quality price and unique operation mode.
1.2 market analysis
Since 1990s, "foreign" leisure has entered China on a large scale. After more than ten years, the snack food market has undergone earth-shaking changes. Only biscuits reached 3 million tons in 20xx, and the annual sales revenue exceeded 45 billion, up by 18.25% year-on-year. It can be said that the snack market is still quite large.
However, with the continuous improvement of people's living standards and people's health awareness, how to eat healthily has become a hot spot now. In addition, food safety issues have become increasingly prominent recently. The events such as the sinking of moon cakes in Guan Sheng Garden, melamine and Shuanghui Clenbuterol have made people very worried about food issues, and people are paying more and more attention.
Pay more and more attention to the health of food, and pay more and more attention to green food. The survey shows that 70% of the respondents attach great importance to food safety. Perhaps it is a food safety issue, and people are becoming more and more cautious in choosing snacks. When they know that snacks contain preservatives, 95% respondents will choose to buy less.
China snack food market is a huge and rapidly expanding market, but restricted by food safety problems, it has the following characteristics and is also the mainstream direction of snack food:
(1) is more and more close to people's eating habits and psychology. It should be palatable and healthy, and the content of chemicals should be reduced as much as possible.
② From people's purchasing habits and psychology, it should be pleasing to the eye and satisfy the dominant mind. That is, "food, color and sex"
(3) the convenience of buying food, to be convenient, will lead to impulse buying.
1.3 marketing strategy
Most leisure food stores in the market have the characteristics of a wide range of points, mainly relying on low prices to attract customers, and there is no guarantee in terms of quality, taste and service. Market share needs to be redistributed and the market needs to be reshuffled. The market never lacks entrepreneurial enthusiasm, but lacks insight into finding business opportunities! Then, Yijia people are willing to form a vigorous force with the vast number of joining customers and form a new force in the snack food industry! Join the snack monopoly and seize the unprecedented and once-in-a-lifetime opportunity to create wealth. You will join hands with wealth and earn a lot of money.
1.4 management strategy
The company advocates people-oriented and humanized management, and employees working in xxx can fully display your personality; However, it should be pointed out that teamwork is one of the core contents of IKEA culture, and only through teamwork can we learn from each other and develop together.
(2) Honesty and dedication is the basic quality of xxx employees, and honesty and dedication to others is also a fine tradition that the company has been advocating and adhering to for many years. It was precipitated and refined step by step in the process of the company's development, and now it has become the core of the blue rhyme culture. I hope that every member who joins the xxx family will be honest and dedicated, so that xxx will become an elite team with outstanding employees.
③ The development of the company is inseparable from the growth of employees. To this end, the company will strive to create a working environment suitable for the development of employees, set up appropriate career development channels and training support for the growth of employees, and let all xxx people work happily in xxx and grow step by step. At the same time, we also realize that a good environment needs our joint efforts to create and maintain, and we need to be responsible for our actions and start from ourselves bit by bit.
④ Market-oriented performance consciousness is xxx's natural market lineage injected into every employee's xxx gene; Let's face the market, competition and challenges bravely. In the face of rich market returns, we are not luxurious; Facing the bleak marketing fierce battle, we don't flinch; Facing the social reality bravely is our psychological guarantee to win the market competition. All functional departments, business departments and all employees of the company have established a strong sense of performance and made joint efforts to achieve the company's goals.
⑤ The professional team of middle and senior managers is the concrete embodiment of xxx's employment concept. The company provides comprehensive and continuous professional training for the growth of middle and senior managers; Make unremitting efforts to build a team of professional managers who can come at once, fight when they come, and win the battle in the wave of market economy.
6. We advocate happy work and happy work. Work is not only a means of making a living and a hard journey to achieve the company's goals, but also an important part of the journey of life. We advocate happy work, face work with a positive smile, and make work a happy life journey. At the same time, we also believe that work is an important place to reflect the value of life. Work itself should be able to bring us happiness and benefits, and enjoy the happiness of work and the joy of continuous achievements in the process of work.
Chapter II Service Innovation
2. 1 Introduction to the project plan
2. 1. 1 entrepreneurial background
Nowadays, "leisure is fashion" has become people's understanding of leisure food fashion, and the fashion of taste and brand image is the most important for consumers. The pace of people's life in modern society is getting faster and faster, and the demand for snack food is expanding day by day. Because it is healthy, convenient and hygienic, and easy to carry, it increases the opportunities for consumers to eat and is favored by more and more people. The snack food industry is increasing at a rate of more than 10% per year. According to relevant survey data, the national market share of Yi family snack food is rising, and it ranks in the forefront of snack food franchise chain stores. With the trend of economic development, the consumption level of the public is increasing year by year, and personalized, delicious and functional leisure snacks are increasingly loved by the public. Candy, chicken feet, candied fruit, nuts and drinks are the most representative snack foods. The reason why consumers choose snack food is simple and sufficient, and it tastes good, which satisfies the public's desire to eat snack and enjoy happy time. China's snack food is bound to become the most promising gold industry in the next decade.
2.2 Service content and service mode
Create value for customers, realize ideals for employees and create a better tomorrow for the company. Xxx has won the trust of many customers and suppliers with its rich industry experience and good business reputation. At present, xxx has joined hands with customers and suppliers to form a development alliance. Looking forward to the future, we are confident and United. In the future, xxx will continue to improve the basic management, actively integrate with the international community, introduce and learn advanced technologies, comprehensively improve the overall quality of enterprises and enhance the overall market adaptability. And together with the majority of colleagues, strive to open up new ideas for food production and management, and lead the new trend of nutritious food.
2.3 Service advantages
Green, Innovation and Health
Chapter III Market Analysis and Forecast
3. 1 demand analysis
With the continuous improvement of people's living standards and people's health awareness, how to eat healthily has become a hot spot now. In addition, food safety issues have become increasingly prominent recently. The events such as the sinking of moon cakes in Guan Sheng Garden, melamine and Shuanghui Clenbuterol have made people very worried about food issues. People pay more and more attention to food health and green food.
3.2 Market survey results
The survey shows that 70% of the respondents attach great importance to food safety. Perhaps it is a food safety issue, and people are becoming more and more cautious in choosing snacks. When they know that snacks contain preservatives, 95% respondents will choose to buy less. As a huge and rapidly expanding market, but restricted by food safety problems, China snack food market has undergone earth-shaking changes since 1990s. With the continuous liberalization of the 20 1 1 China market, more and more international snack food brands have entered the China market, and various imported foods have become popular in China's first tier cities. Brands from all over the world began to compete with China snack food, which prompted China snack food enterprises to adapt to international brands.
Competitive environment, change the current characteristics of this small, scattered and chaotic industry, cultivate some enterprises with international competitiveness and participate in international snack food competition.
3.3 Market forecast
China's snack food is bound to become the most promising gold industry in the next decade. Health is the development trend of snack food, new product development will be close to the lifestyle of snack food, differentiation is the direction of enterprise development, brand becomes the key to competition, and snack food industry has broad market prospects and great development potential.
3.4 Actual market reaction
The snack food market in China has shown a trend from low-end to high-end. The improvement of national consumption capacity has a very obvious pulling effect on high-end demand, which makes the high-end snack food market flourish, and the local high-end consumer groups in China have also begun to surface, which has also contributed to the birth of a number of high-end snack food brands. The arrival of the era of high-end consumption is both a great challenge and an unprecedented development opportunity for snack food enterprises that are immature in all aspects. This trend of international competition forces China snack food enterprises to adapt to international production standards and market competition. On the one hand, they should try their best to improve their production level and quality; On the other hand, they should try their best to manage their brands. Only brand management can make China snack food have better development space and market potential in the future market competition.
Chapter IV Marketing Strategy
4. 1 sales channels
① Network Channel Construction ② Advertising Strategy ③ Weibo Marketing
4.2 Price of Project Products and Services
4.3 Marketing Plan
(1) based on the famous specialty and snack food industry in China, relying on the processing of green products, and combining the image of being close to the people, promote product diversification.
② Promote the popularization of industry brands and the internationalization of domestic brands under the banner of brands.
③ Take marketing as the leading factor, promote the coordinated development of network marketing and brand marketing, and realize marketing globalization; (4) Take pioneering and innovation as the driving force, accelerate domestic and international exchanges and cooperation and new product development, and improve core competitiveness.
⑤ Based on human resources, create a talent development environment and realize talent internationalization.