Many times, consumers will directly say "come to a red can", and the sales staff can also get the message and hand over a can of Jiaduobao herbal tea.
● Life, vitality and passion
"1995, Jiaduobao first designed and used red cans for the production of herbal tea products. The background color of our red jar is China red. Red represents life, vitality and passion. From 17, we rely on inheritance.
With the mission of carrying forward the traditional culture of China, we will push red pot herbal tea to the whole country and the whole world. Wang, deputy general manager of brand management department of Jiaduobao Group, introduced the investment of Jiaduobao from 1995 to 20 12 and 17.
100 billion, spare no effort to create red pot herbal tea, which was pushed from a corner of Lingnan to the whole country, creating a legend of red pot herbal tea. China Herbal Tea has also become the only beverage brand comparable to Coca-Cola, with annual sales exceeding10 billion yuan.
Nowadays, a small pot of red herbal tea carries a century-old culture, and it also affects the employees of the Jiaduobao team who have devoted all their efforts. Wang believes that the red pot belongs to Jiaduobao, and without Jiaduobao, there would be no red pot herbal tea.
Low in line with the feelings of China people.
In the early 1990s, there were not only red cans, but also canned herbal tea products on the market. At that time, most of the herbal tea products sold in the market were brewed in bulk, and some were packed in cartons. There was no such red packaged herbal tea product at all.
Because in the eyes of the public, red itself is a feeling of getting angry. Herbal tea drinks should be a fire-removing orientation, so using red seems to be in conflict with this function.
Feng Zhimin, the administrative director of the office of the chairman of Jiaduobao Group, recalled that Mr. Chen Hongdao, the chairman of Jiaduobao Group, thought that red was traditionally a festive, auspicious and lively color, and the public had a high degree of recognition and acceptance. In addition, the combination of red and yellow has a sense of dignity, which is related to the admiration of red and yellow in China's history and is consistent with the feelings of China people.
1995 red cans are designed by designers from Chen Hongdao and Hongkong. Jianyi Wang, the great-grandson of Wang Zebang, the ancestor of herbal tea, once said that the trademarks of herbal tea handed down from Wang Zebang are all based on red, and it is hoped that the new packaging will also be based on red. Soon, the popular red cans came out.
Wang, deputy general manager of the brand management department of Jiaduobao Group, said that the key to a successful product design is to reflect the designer's ideas and effectively convey the product connotation. The appearance of the red jar of Jiaduobao herbal tea is best represented by red and yellow.
The color of China's traditional culture shows that herbal tea is an outstanding representative of China's traditional Chinese medicine culture and Lingnan's health-preserving culture, and it also reflects the pure heart of Jiaduobao to inherit and carry forward China's traditional culture.