With the continuous progress of society, many places will use business plans, which provide the current situation and future development direction of enterprises, and also provide a good benefit evaluation system and management monitoring indicators for enterprises. How to draft a business plan? The following is my model essay on the business plan of fruit shop in 20021year. Welcome to read the collection.
I. Market prospect
Fruit, a mass consumer product, has gradually become a necessity and an important part of mass consumption. With the continuous development and enrollment expansion of colleges and universities, students have formed a certain scale, and the huge campus market will inevitably bring huge demand for fruits. There are many fixed fruit shops on campus, but because they only sell fruits, the profits are relatively small. At present, as a primary product, fruit can attract more consumers and bring considerable profits only through deep processing.
* * * There are many colleges and universities in Qing University Town with dense locations and huge market base. Online supermarket is a new retail format, and its emergence and development has its own laws. Under such circumstances, operating a small online fruit supermarket has a good development prospect. Moreover, with the development of economy, preferential policies and the improvement of business philosophy, online fruit supermarkets and their chain stores have a good development prospect.
Secondly, the executive summary.
The consumption of several styles of food fixed in the canteen for a long time makes the students with poor nutrition more malnourished. We are committed to balancing dietary needs and providing students with timely and healthy food supply. Fruit greeting cards, freshly squeezed juice, fruit retail and fruit collocation will lead us to a new trend and gift-giving method. In addition, in terms of price, students' living standards are fully considered, and they are positioned at good quality and low price. So as long as the students are our customers, we provide on-site service, and the convenient service system makes the school counselors and staff also our customers. After investigation, we have reason to believe that as long as we manage attentively, strive to improve service quality and ensure product safety, the most important thing for fruit products is safety, broaden publicity channels and fully cultivate our customer base, there will be about 100 customers every day. And with the improvement of the popularity and management of supermarkets, the number of tourists will also increase.
Operate small fruit supermarkets that are convenient for students, provide on-site service (only in schools), devote themselves to customers' consumption needs and quality of life, and open up the fresh fruit supermarket market in schools. In the early stage of starting a business, establishing the word-of-mouth image of small supermarkets will initially form cognition in students' minds, develop some markets, gradually accumulate some capital and recover some upfront investment. In the middle stage, we should do some investigations appropriately, create some new business strategies and improve some business misunderstandings. With a certain market, adopting the strategy of expanding business scope can increase the variety of sales. If the venture is successful, it can also become a campus brand.
Third, products and services
1. Give customers a brand-new, assured, quality-guaranteed, cheap and assured consumption place. More customers choose to go to the supermarket to buy fruit. In addition to seeing the fruit discounted when buying other goods, the biggest reason left is that the fruit in the supermarket can reassure consumers in terms of product appearance, product quality and weight. Moreover, the open self-selection method can give customers more choices. For our fruit shop, fresh fruit can be bought every day, and the price is cheap, which can completely give customers more psychological satisfaction.
2. Unique guiding consumption. Nowadays, people buy fruits entirely according to their own tastes and preferences, ignoring the characteristics of fruits and the people suitable for eating. Through the investigation of many consumers, it is found that few people know about fruits. This shows that everyone is blindly consuming fruit. As a fruit retailer, our responsibility is to teach everyone how to consume and eat fruit reasonably. In this regard, I will put up posters in the store to introduce the characteristics of each fruit, the people suitable for eating, and the identification method of good or bad grades to guide everyone to consume healthily.
3. Provide various services for different consumer groups. Fruit consumers are generally divided into two types: self-use type and gift-giving type. In view of the psychological and packaging needs of the gift givers, we will carry out some packaging and provide it to consumers free of charge. In other words, customers can buy fruits in any combination. If you need packaging after purchase, you only need to pay a certain packaging fee, you can get the packaging in the store and get a greeting card. In this way, consumers can not only understand consumption, but also avoid buying expensive fruit gifts from tourists or other businesses to ensure quality. According to the needs of consumers, customers can wash the fruits with water for free after purchasing them.
Fourth, the company strategy.
1, at the initial stage of opening, distribute publicity worksheets around fruit shops to attract customers.
2. Offer preferential activities to attract consumption before school starts. And you can launch activities to buy a certain number of discounts. This can increase the consumption of fruit.
Students hold all kinds of activities with this demand, so there are still market vacancies. Our store will do corresponding market research, and revise the pricing of goods again through the surveyed prices, so as to satisfy most customers. Infiltration pricing strategy was adopted in the early stage (in order to quickly open the market and curb the penetration of competitors, the price was set at a low level, which was called penetration pricing). In terms of sales, adopting low-price marketing strategy can promote our new store, initially win the recognition of students, and win a bigger market with lower price level and excellent service.
4. WeChat marketing: use WeChat service number for online promotion, use WeChat to place orders, deliver goods to your door, and pay on delivery.
5, online publicity: you can open your own website. Or use popular food websites and some
6. Preliminary work: set up a promotion team to carry out promotion planning and complete the detailed promotion plan. Print 1000 leaflets and distribute them in the school.
7. Membership card: If you spend a certain amount, you can get a membership card, and you can enjoy discounts when shopping in the future.
8. Featured areas: "Featured fruits" and "featured fruit juice drinks" areas can be set up to highlight featured management.
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