1. Market positioning error: Coconut Island Gui Lu wine used to be the leader in the health wine market, but with the passage of time, its market positioning became problematic, and the company began to set foot in other business areas, such as edible oil, new energy, real estate, etc., resulting in the compression of wine business space. In 20 16, Hainan Coconut Island suffered a loss, and the annual sales revenue of high-end wine represented by Guilu Liquor was only 1.66.
2. Continued decline in sales revenue: from 20 16 to 2020, the sales revenue of Gui Lu wine series products in Hainan Coconut Island will be1.10/billion yuan, 95 153500 yuan and 728/kloc-respectively.
3. Coconut Island Deer Turtle Wine is the flagship product of Hainan Coconut Island Group, which was established in 1993. It is a traditional health wine. The formula of this wine comes from the secret recipe of the court since Qin and Tang Dynasties, "Guilu Erxian Ointment". The wine is reddish brown in color and mellow in aroma, and has the health care functions of anti-fatigue and immune regulation. It is one of the biggest anti-fatigue health wines in China and the "No.1 nourishing health wine in China".