First, design a title with strong marketing power: 1, and lay out keywords in the title; 2. There should be specific data in the title, including price and promotion content, to attract attention. The data is the most touching; 3. The title should reflect the credibility of the enterprise, and the data and credibility should be combined; 4. Use attractive words to push users to click, such as verbs with action colors such as "application", "registration", "registration", "consultation" and "dialing", and time adverbs such as "immediately", "immediately" and "now" to create a sense of urgency; 5. Interrogative questions can arouse more curiosity; 6, in the face of different customer groups, the title is different. The customer decides how to write the title.

Second, the creative principle of the content of online promotion copy: 1, the principle of relevance; 2. The principle of originality; 3. The principle of authenticity; 4. Shock principle.

Third, the online promotion copy content category: 1, articles that shape the reputation of enterprises (such as social activities, awards, commendation); 2. Articles promoting product sales (technology, internal research and development, customer experience); 3. Eye-catching articles (creative communication copy written by yourself).

Fourth, the optimization idea of network promotion copywriting: 1, keywords should be added before the first paragraph of the title and text 150; 2. Each article should have no more than 6 keywords and no less than 3 keywords; 3. The text size should be12-14; 4, an article is best between 500-600 words, with multiple pages; 5. Core paragraphs and keywords are highlighted in bold, red and italics; 6. Add relevant pictures to the text, preferably 2-3 pictures, which are clear and clear; 7. Add hyperlinks to keywords, preferably with relevant labels (such as release date, publishing house, etc.). ) in order to facilitate the effect statistics and evaluation.