The image orientation of forest health base is to provide consumers with comprehensive tourism products based on natural forest environment and centered on physical and mental health, vacation and leisure, natural experience, cultural participation and family and social interaction. Forest health bases are generally built in areas with beautiful natural environment, dense forest vegetation, fresh air, excellent water quality and convenient transportation, aiming at providing tourists with a place to stay away from the noise of the city, relax and enjoy natural beauty. The image positioning and product design of forest health base will be positioned and adjusted according to target customers, target markets, tourism resources and competitive environment. Considering the market demand comprehensively, the image positioning of forest health base is also to combine tourism, health, education, culture and other elements to create a distinctive and quality eco-tourism brand.