1. Why did Maotai transform into an Internet e-commerce?
1. Realizing the grand strategy of "100 billion Maotai" put forward by Guizhou Provincial Party Committee, the performance of Maotai Group increased from 20 14 to10 billion, providing a new sales growth model and channel.
2. In recent years, the state's strict restrictions on the consumption of the "three fairs" and the severe investigation of drunk driving have affected the sales of the entire liquor industry, and Maotai is no exception.
There is a rule in the online marketing industry. Whoever enters first, grows first, is the first brand of network marketing. For example, Chinese herbal medicine thinks of infinity, pine pollen thinks of a new era, and sanitary napkins think of a blessed land. ...
Maotai may lose its position as the first brand in the liquor industry if it does not enter the liquor online marketing industry first. Therefore, Maotai brand crisis, sales crisis and the strategy of realizing 1000 billion! Maotai must be combined with internet plus's transformation network marketing, which is also the trend of the country's current economic development.
Second, is Maotai Group in transition to do online marketing?
1, the first wholly-owned subsidiary of Maotai Group; Health wine co., ltd. to promote this change. Founded 365,438+0 years ago, it is the only subsidiary in the group engaged in wine production in the core main producing area of Maotai Town.
2. From mid-August this year, dozens to hundreds of people often visit the wine culture city and the packaging production workshop of Maotai Group in Maotai Town, which requires the approval of Maotai Group and the approval of health wine company.
3. In order to better promote the transformation of online marketing, Maotai Health Wine Company rented a whole floor in Midea Caizhi Center, one of the best office buildings in Guiyang, and spent nearly 3 million to decorate it as the company's e-commerce market operation center. Maotai Group and Health Wine Company appointed several senior executives to be responsible for the transformation management of network marketing in the operation center, and several staff members of the company worked in the operation center. The staff of the "Quality Assurance Department" of Maotai Group, which is responsible for counterfeiting in all parts of the country, will cooperate with the online marketing market to do a good job in reception reporting and foreign affairs handling coordination.
4. In order to apply for a direct selling license as soon as possible, the company set up a license application team and directly purchased a GMP production line in Huishui, Guizhou, so as to meet the license application standards more quickly.
At present, the project of promoting Maotai young wine is being promoted at wine tasting parties all over the country. The company subsidizes each table of 400 yuan food gold, and distributes 2 bottles of Maotai young wine worth 1000 yuan per table, and all food gold invoices must be written with the unit name of "Maotai Distillery (Group) Health Wine Co., Ltd." before the company can reimburse them.
6. Maotai Bulao Liquor is one of the five brands under the Maotai Group (Moutai, Maotai Bulao Liquor, Maotai Alcohol, moutai prince Liquor and Maotai Yingbin Liquor). Produced in Maotai Town, the same core producing area as Tian Fei Maotai, it is an authentic Moutai with the same base wine as Tian Fei Maotai!
3. How does the Maotai project make money?
Moutai internet plus e-commerce operation mode
[Applause] [Applause] [fist] [fist] [fist] [bomb]
King Maotai entered the Internet e-commerce grandly!
The application for direct selling license has been submitted to the Ministry of Commerce! Needless to say, a product {Maotai-flavor health wine} that is accepted by everyone, you only need to inform it, plus a unique and powerful model! The king's attack ... [color] [strong] [strong] [strong]
First, the consumption dividend:
30% of the company's new performance every day gives back to everyone's static dividend.
3000 9000 15000
Daily static maximum:
20 60 100
Final dividend amount:
4500 13500 30000
Second, the performance committee (community):
10% 13% 15% daily cap 3000 9000 15000.
Third, the point of sale:
Zone A 1- Floor 810/-10 Floor 30 1- 12 Floor 50
See point 15% of the inner side line in Area B. If it is not capped, it will not be generated.
Fourth, the leadership award (based on performance):
The first generation is 10%, the second generation is 6%, and the third generation is 4%.
Verb (abbreviation for verb) Thank you Award:
Go straight ahead and push the first generation's total daily income to 3%.
Six, heavy consumption award:
10% of the total income is used for repeated consumption, and when it reaches 3000 yuan, it will enter the wealth network. See point 5 for three or three copies, total national release 130680.
Seven. Remarks:
Tax 5% cash withdrawal 5% management 3%
Tel: ... 3,000 yuan to get 6 bottles of Maotai Group health-care Maotai-flavor liquor, 9,000 yuan for 3 pieces,15,000 yuan for 5 pieces.
Summary:
A really good project must meet four conditions at the same time:
1. The company has strength:
Maotai Group is a large state-owned enterprise and listed company with a market value of over 270 billion, ranking first in China liquor industry for many years, with strong background and strength!
2. Brand awareness:
Maotai, a century-old brand, 19 15 won the gold medal in Panama International Expo, and was the first brand of liquor in China, with a trademark value exceeding 100 billion! Today, what we need to promote is not Maotai, but the strength and brand of Maotai to open up our market! Brand effect is crucial! Authentic Moutai can't be copied! Since the project started two months ago, the sales of single products have exceeded1.600 million!
3. A good model for making money:
Maotai bonus distribution mode, static can return to capital, dynamic can make money, and the wealth management network is endless! It is a perfect model that combines the advantages of various models at present!
4. The timing of the cut is better:
Timing is more important than ability! Since the Maotai project was launched, it has been in normal operation for only about two months, and the national kick-off meeting of the project has not yet been held. We are all the first people in the project and have unlimited business opportunities!
Second, the highlights of the Maotai project:
1. (Yi): There is no after-sale and no shelf life for wine. The older it gets, the more fragrant it will be. You can drink Maotai for free, which is easy to popularize!
2. (Fast): Easy to promote, easy to copy and multiply, fast in performance growth, and naturally fast in making money!
3. (Big): Wine culture has a long history in China and has a huge market! Maotai model, a point 15000 yuan, the daily performance commission is capped at 15000 yuan, which is more than 5 million yuan a year, and the income is big!
4. (Dragon): Maotai Group is strong! Ensure the long-term operation of the project, and the pipeline income is guaranteed!
Third, the necessity and importance of timely reporting the card position:
1. China New Year is coming. Whether entertaining guests or giving gifts, there is a demand for wine. Buying "Maotai is not an old wine" now is not only more face-saving for entertaining guests and giving gifts this year, but the key is that the money for buying wine can be returned through daily performance dividends, and you can also drink Maotai for free!
2. When you buy wine, you can immediately declare a single card, so that when you need to open up the market, you can quickly get considerable income!
Drink Maotai, make Maotai, and get rich!
By memorizing the above information, partners can fight in the battlefield and be invincible!