In order to effectively ensure the quality level of activities, it is often necessary to make an activity plan in advance, which is a written plan made after detailed analysis and research of each step of specific activities to be carried out. What are the format and requirements of the activity plan? The following is the planning scheme of the school banquet hotel activities I have compiled for you (5 general remarks). Welcome everyone to learn from and refer to. I hope it helps you.

The activity planning scheme of the school banquet hotel is 1, which is the name of such a resounding college entrance examination nutrition package.

For the management of restaurants, the "thank you banquet" and "school banquet" after the college entrance examination are also essential. Many restaurants try their best to develop new recipes and launch corresponding packages in many restaurants to meet the market demand.

Before the college entrance examination, students study in a state of high mental tension. After the college entrance examination, it is essential to relax yourself enough. Restaurants should grasp this kind of customer psychology, provide necessary meals in restaurants, and also provide some equipment for candidates to play games, so as to better promote the operation of restaurants.

It brought a small autumn harvest for the off-season of catering, and many hotels and restaurants rushed to attack the "Xie Shi Banquet" market with unlimited potential in various ways. It should be a good business opportunity to do a good job in the marketing of "Xie Shi Banquet".

I. Target market analysis

Teachers and students spent more than 1000 days and nights together, giving them lifelong enlightenment, giving them understanding and tolerance, and educating them to establish the concept that every minute is accurate. In recent years, the "Xie Shi Yan" is very prosperous. According to the survey, the Xie Shi banquet has become the second largest wedding banquet held by ordinary families, second only to the wedding banquet. There are n reasons for the "thank-teacher banquet" and "fire":

Reason 1 (student): Other students are hosting a banquet in the restaurant, so I have to do it, otherwise I will lose face.

Reason 2 (Parents): Other parents hosted a thank-you banquet for their children. If they don't thank their teachers, they can't make up their minds.

Reason 3 (parents): The teacher's thank-you banquet should be held for relatives and friends. I have to do this in order to get some money back by attending the thank-you banquet of other teachers.

Reason 4 (society): It is a great happy event for children to go to school. Dinner with relatives and friends can increase the festive atmosphere and connect feelings.

Reason 5 (Business): Prosperous business and rising income can gather popularity and festive atmosphere, and increase turnover and hotel popularity. Why not do it?

Second, the pricing strategy

1. When making the menu for Teacher Xie's banquet, we should consider linking the menu with the teacher to increase the festive atmosphere, so as to win the favor of students and parents.

2. For high-priced dishes, it is suggested to combine reducing and creating new dishes.

3. The price of banquets in Xie Shi (explained below) should be divided into high, medium and low grades, and the consumption level should be reasonably expanded.

4. The prices of other drinks and other services can be changed flexibly according to the actual situation of the hotel (but according to the net profit of the hotel).

Third, marketing strategy.

1. Make a special thank-you banquet package. According to the actual situation, the "thank-you banquet" can be divided into three categories: one table for "Ten Years' Cold Window Banquet", one table for "Waiting for the Champion" and one table for "Champion Banquet". The name of the dish should be packaged reasonably, reflecting a strong cultural atmosphere.

2, the champion and the banquet, proud of the invitation. The champion of the college entrance examination (arts and sciences 1) is specially invited to gather in the hotel to talk about a bright future; Give each champion exquisite school supplies as a souvenir; Make a number one banquet (please give full play to the leaders' contacts and make an invitation).

3. Business interaction and gift giving. The hotel cooperates with other businesses, schools or suppliers to sign reciprocal terms in the form of "one-on-one" and prepare coupons for students. It is suggested to adopt a "win-win" approach, with the active participation of marketing, finance and the company.

4. There are gifts on the table and surprises on the field.

Students who hold a thank-you banquet in the hotel can get a bottle of 52-degree white wine water aged in Kouzijiao for five years (each bottle is worth xxx yuan), no matter how much they spend.

Anyone who patronizes more than ten tables (including ten tables) will be given a table with the same grade meal label; Spend more than five tables (including five tables) and give souvenirs to students to study, and so on.

5. Free parking space, priority booking, free photography, free doctor's hat, etc.

6. After dinner, send a nice little gift to the teacher who attended the banquet (with the name, telephone number, address and website of the hotel printed on it).

Fourth, advertising strategy.

1. Some outdoor advertisements (brands, banners, ink painting) are placed in front of the hotel.

2. TV, street banners and newspaper advertisements are combined.

Advertising words: "I have never forgotten my teacher's kindness for many years, and a glass of sake shows deep affection!" "At this point, when peaches and plums are fragrant, xx Hotel grandly launched a thank-you banquet (a ten-year cold window banquet, a champion banquet) to express its gratitude to the students.

3, you can try mobile phone short message advertising, the focus of mass sending is the old customers of the original hotel, pay attention to the use of appropriate language, mainly introduce the latest activities of the hotel.

4. Make pop-up advertisements or larger FLASH animation advertisements or banners on some agreement websites. The processing of web animation and pictures must be consistent with the marketing content.

5. Flyer advertisements can also be used to print 10000 activity flyers, but the flyers must be beautifully made, and it is best to have a food display map.

Note: You can choose the above advertisements at the same time to promote key communities or schools.

Verb (abbreviation for verb) Other related strategies

Security guards must ensure the safety of the hotel; Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this part can be refined later); Put some high-end music in the hall; Service language skills; The speed of serving must be fast; The layout of the main hall does not need to be too luxurious, but it should be beautiful and generous, showing the humanistic culture of respecting teachers and valuing Taoism.

Effect prediction of intransitive verbs

1. Direct effect: If the promotion and related services are in place, 100 tables will be added every month, with an average of 1000 yuan/table, that is, 100000 yuan, which can increase the net profit by about 40,000 yuan; The total income is at least higher than the same period last year, and strive to break through the million mark again.

2. Indirect effect: through word-of-mouth publicity, plus banners, outdoor advertisements, newspapers, online media advertisements, souvenir advertisements, etc., 65,438+0,000 customers are added every month. Moreover, the number of people who know directly is at least 20,000, which improves the brand effect and increases the opportunities for these people to come to the hotel for consumption in the future, and has long-term marketing benefits.

Seven. Other suggestions

1. The reservation department can search the information of some key customers and publicize it among familiar customers first.

2. With the consent of the customer, enter the customer information into the database of the reservation department (the key is the customer's name, position, company and mobile phone number) to serve the future promotion (this content can be refined later).

3. Make the hotel website as soon as possible. Websites must be made by professionals. Domain names should be simple and easy to remember. The design of the web page should reflect the characteristics of the hotel, mainly in warm colors. It's best to have big FLASH animation on the home page, as well as news release system, on-line marketing, customer message board, customer forum, employee entertainment and so on. Through network marketing (the biggest advantage is large audience and low cost), the hotel's popularity is enhanced and its market share is increased.

Eight. budget

1, special (literature, science) champion souvenir: 10000×2=2000 yuan;

2. Memorial gift for teachers:100×15 =1500 yuan;

3. Gift of drinks: 52-degree kouzi cellar aged for five years128×100 =12,800 yuan, and the gift of drinks will end at the end of this month (provided by kouzi cellar suppliers).

4. Flyer:10000× 0.12 =1200 yuan;

5. Doctor's hat, photography, venue layout expenses 500 yuan;

6. Advertising fee: the total amount of brand (or X-frame), banner, inkjet, newspaper, internet and SMS is 65,438+0,000 yuan;

Total cost: 6200 yuan (excluding drinks)

School Banquet Hotel Activity Planning Scheme 21. Activity Time

20xx June 20th to August 3rd1

Second, the dining standard

Xxx yuan/seat xxx yuan/seat xxx yuan/seat

Third, preferential items.

1, catering: 2 bottles of beer are given to each seat, and soy milk is free; Drinks are provided at supermarket prices.

2. The minimum consumption standard of the teahouse lobby is 20 yuan/person, and the private room is 60 yuan /6 hours; Double machine hemp 80 yuan /6 hours; Tea is free.

3. Guest room: a free standard room with a one-time consumption of more than 3,000 yuan/night; Give away a digital room that costs more than 5,000 yuan/night; During the activity, you can enjoy the discount of ordinary standard room 188 yuan/night and ordinary single room 168 yuan/night with your student ID card and teacher ID card.

4. Free shuttle buses with more than 5 seats in the city, free background board stickers and signs.

School Banquet Hotel Activity Planning Scheme 3 I. Activity Time

20xx June 20th to August 3rd1

Second, the dining standard

428/ Table 528/ Table 588/ Table 688/ Table 888/ Table 1288/ Table

Third, the surprise activities are as follows:

1, when the table is full 10, one senior suitcase will be given, and the restaurant will spend 30 200 yuan (only one at a time), and the deluxe room standard room and KTV singing room will be given (no minimum consumption).

2. When the table is full 15, a premium suitcase will be given, and the restaurant will spend 30 300 yuan (for one-time use only), two luxury private rooms will be given, and one KTV will be given (no minimum consumption).

3. Send a high-class suitcase for 20 tables, the restaurant costs 30 400 yuan (for one person only), send three deluxe standard rooms and one KTV room (no minimum consumption).

4. Send a high-class suitcase for 25 tables, the restaurant costs 30 500 yuan (one is limited to one time), and send four luxury rooms and a KTV singing room (no minimum consumption).

More than 30 tables and so on (please contact us for details)

5. More than ten tables will be arranged on the spot for free, and free emcees and costumes will be provided for candidates to make up.

6. Give away the right to use the LED screen for free.

School banquet hotel activity planning scheme 4 I. Activity purpose:

At a time when many college entrance examination students are facing further studies, the hotel has launched "Admission Banquet" and "Champion Banquet" in an all-round way to create a reputation for catering services, open up the catering banquet market, drive catering, room service, leisure and entertainment consumption, and effectively improve the economic benefits of the hotel.

Second, the activity object:

Famous schools and key schools in xx city

Third, the theme of the event:

"Star of Hope"

Fourth, the date of the event:

July 18-September 18

Verb (short for verb) Location:

On the second floor banquet hall

Action plan of intransitive verbs (content);

1. If you book a "school banquet" or a wedding banquet at the hotel, you will be provided with 1 host for free; (Banquet with more than 10 table is required)

2. If the catering banquet costs more than 5,000 yuan (excluding 5,000 yuan), the hotel will give away a single table 1 seat at the same price ("school meal" menu) or 1 standard room (valid only on that day) for free;

3. Anyone who holds a "school banquet" in the hotel will be given a personal "famous photo album", the contents of which will be collected and typeset by the hotel (including commemorative photos of various activities and honors they participated in during their school days, photos taken with teachers and classmates of the school, photos taken with their families, etc.), and their personal data will be kept and filed in the hotel. )

4. The hotel issues "Star of Hope Invitation Card" to promote hotel consumption. The object and method of issuing cards: every guest attending the banquet will be distributed to every customer through the "gift money" or "gift package" issued by the banquet host.

The annual college entrance examination is coming, which is a once-in-a-lifetime opportunity for many candidates. This year's college entrance examination will release the first batch of key undergraduate admission notices before July 20 at the latest. Many parents are very concerned about the college entrance examination and attach great importance to it.

I. Theme:

Be the first grateful person.

Second, the time:

20 July-30 August

Third, the location:

Xx hotel

Fourth, the object:

Parents of candidates admitted to national or provincial regular colleges (including undergraduate and junior college) live in urban areas and have good economic conditions.

Verb (abbreviation of verb) purpose

1, closely following social hotspots, grasping the "economy of college entrance examination", especially launching school banquet planning to enhance hotel management efficiency;

2. Through the unique planning of the college entrance examination banquet, we can satisfy the pride and glory of parents and candidates, infect friends and relatives at the scene, attract potential customers by enhancing the reputation of the hotel, and bring potential benefits to the subsequent operation of the hotel.

3. Effectively use "psychological marketing" and "emotional marketing" to meet the psychological and emotional needs of guests to the maximum extent by improving the added value of services.

Six, the early publicity "guest" way:

Through marketing representatives to the political and educational offices and post offices of senior high schools (because some students in Leiyang are studying in key senior high schools in Changsha and Hengyang), the data of students and parents admitted by regular colleges (including undergraduate and junior colleges) are collected, and the data of parents who live in urban areas and have better economic conditions are screened out. The marketing representative first called on behalf of a five-star hotel to congratulate them, and arranged a time and place to send a particularly warm greeting card to a five-star hotel and invited them to hold a school banquet.

Seven, the school banquet process planning:

In order to satisfy the pride and vanity of parents and candidates to the greatest extent and attract the admiration and envy of all the guests at the scene, this planning scheme will focus on the process of school banquet, aiming at improving the added value of hotel services through a series of novel and unique planning activities, which will be highly endorsed by all the guests at the scene and leave unforgettable memories for candidates and parents. At the same time, it uses the "marginal benefit communication effect" to attract its classmates and even relatives and friends to give priority to five-star hotels when holding various banquets.

1, 9: 30- 10: 30: Candidates come to the hotel to make up.

2.10: 30-11:50: Candidates and their parents stand in the lobby to greet guests with candy and cigarettes. Soft and festive music is played in the lobby, and celebration water signs are placed. Next to the banquet hall on the second floor, the staff of the reception room are in place, and the catering department is responsible for the atmosphere layout around the reception room. Put a sign on the corner of the stairs on the first and second floors.

3.10: 30-11:50: The banquet hall plays festive music and songs for guests to listen to.

4. 1 1: 50: The wedding banquet officially begins, and the candidates (boys wear black and white dresses and girls wear white dresses) are in place next to the reception desk.

5.11:55-12: 05: Award-winning ceremony for the honorary throne. The aisle in the middle of the banquet hall is covered with a red carpet, surrounded by camping on both sides, and plastic flower doors are set in front of the red carpet. Candidates stand in front of the arch, with two hostesses in front and two good classmates behind. Each of the four people holds a bouquet of flowers and a greeting card, and these four people will send the candidates to the honorary throne of the rostrum with passionate music. Colorful fireworks will be sprayed during the red carpet ceremony (flowers and greeting cards will be prepared by the candidates themselves and the hotel can help them order).

6.12: 05-12:10: The candidate gave a speech on the throne of honor and played the background music Applause.

7.12:10-12: 20: Thanksgiving ceremony in flower season. The background music plays "Grateful Heart", and parents of candidates and representatives of two teachers are invited to take the stage. Candidates sent sympathy flowers and gratitude cards to their parents and teachers respectively, and bowed to their parents, parents and guests on the spot three times, thanking their parents for their parenting, thanking their teachers for their parenting, and thanking all relatives and friends on the spot for their care and support during their growth!

8. 12: 20- 12: 30: Candlelight wishing ceremony. The etiquette lady wheeled the cake cart onto the platform, and the candidates made wishes on the cake and candlelight, and shared the cake with relatives and friends present. Play the background music "Tomorrow will be Better"

9. 12: 30- 12: 38: Parents give hearty speeches: parents of candidates are invited to give lofty speeches, and the background music "Tomorrow will be Better" is played at the same time.

Lunch starts at 10 and 12: 38.

Eight, additional service planning

Candidates who come to the hotel to hold the graduation banquet will be given a box on the third floor for free on the night of the graduation banquet (19: 00-0: 00). The size of the box depends on the business reservation on the third floor of the day. The process of the party is planned by the candidates and classmates, and the expenses of drinks and snacks are self-care and cannot be taken out.

Parents who come to the hotel to hold a school banquet will enjoy a minimum discount of 7.5% if they open more than three rooms in the hotel that night, and they will not enjoy the preferential housing policy for three or less rooms (the discount can only be obtained after contacting the Food and Beverage Department at the front desk for details).

IX. Preferential measures for school banquets:

1, Wang Zicheng Long Banquet (388 yuan/seat)

2. Become the first banquet (468 yuan/seat)

3. March Qingyun Banquet (568 yuan/seat)

4. The future is like a gorgeous banquet (668 yuan/seat).

5. Pengcheng Wan Li Banquet (888 yuan/seat)

6. Apprenticeship Banquet (1280 yuan/banquet)

note:

A. Those who book a school banquet in the hotel and the number of banquets reaches 6 or more can enjoy the following preferential measures free of charge:

1) Free of service charge;

2) Provide emcee free of charge;

3) Provide site layout free of charge;

4) Provide courtesy service free of charge;

5) Give away 1 sign for free;

6) Free sign-in book 1 copy;

7) Provide free video and photos of the banquet (the hotel only provides electronic version, and the guests are responsible for engraving and printing photos at their own expense);

8) Provide free 8888 or 9999 boxes on the third floor for candidates to hold a classmate celebration banquet (note: only the box fee is free, and the drinks and snacks are self-care);

9) Provide clothing and makeup free of charge.

Class A budget: examinee costume rental 100 yuan, time sheet 30 yuan 130 yuan.

B Anyone who spends 5000-7999 yuan in the hotel can also enjoy the following preferential measures:

Same as above;

In addition, 1 advanced password suitcase will be given away for free.

Class B budget: the above expenses plus the advanced password suitcase 180 yuan, and the total expenses are 3 10 yuan.

Anyone who spends 8000-nine thousand nine hundred and ninety-nine dollars in the hotel can also enjoy the following preferential measures:

Same as above;

In addition, 1 room is provided for free.

Class C budget: The above expenses plus the room rate in 30 yuan 1 night, and the total cost is 340 yuan.

D Anyone who spends 65,438+00,000-65,438+04,999 yuan in the hotel can also enjoy the following preferential measures:

Same as above;

Plus: give away 3 pounds of cake for free;

At the same time: students admitted to colleges and universities in the province will be presented with 1 express bus tickets (tickets will be given only from Leiyang to the city where the admission institution is located, and tickets will not be given at the departure station), or 1 hard seat tickets will be reimbursed (tickets will be given only from Leiyang to the city where the admission institution is located, and tickets will not be given at the departure station); And the tickets are purchased by the candidates themselves, and the tickets are reimbursed by the hotel); Students admitted to colleges and universities outside the province can present 1 train soft sleeper tickets with the admission notice (tickets are only given from Leiyang or Hengyang to the city where the admission institution is located, and the starting and ending stations are not within the prescribed scope, so they will not be given; And the ticket is purchased by the candidates themselves, and the ticket is reimbursed to the hotel. The highest reimbursement amount is 500 yuan, and the excess is taken care of by the candidates); Or order a 50% discount ticket for/kloc-0 for free, and reimburse 500 yuan, and the excess will be borne by the candidates themselves (if the discount ticket amount is lower than that of 500 yuan, the hotel will give it in full without making up the difference; A 50% discount ticket must be booked 15 days in advance. If you can't book a 50% discount ticket during the delay period, the hotel will not bear any responsibility, only reimburse 500 yuan).

Class D budget: the above expenses plus 3 kg of cake 40 yuan, plus 500 yuan, the average price of air tickets or air tickets, and the total cost of 880 yuan.

E Anyone who spends RMB 65,438+05,000-65,438+09,999 in the hotel can also enjoy the following preferential measures:

Same as above;

Another free brand MP4( 128M) 1 set;

In addition, students who have been admitted to two prestigious universities in Tsinghua and Peking University will be given 1 air tickets for free with the admission notice.

E-budget: the above expenses plus brand MP4( 128M) 180 yuan, the total expenses are 1020 yuan.

F those who spend more than 20,000 yuan in the hotel can also enjoy the following preferential measures:

Same as above;

Give another internationally renowned Parker pen.

Class F budget: Parker Pen 160 yuan plus the above expenses, the total cost is 1 180 yuan.

Remarks: There is no discount for this school banquet, but only the preferential policies of the above terms.

X. Division of labor and cooperation among departments

1, catering department:

1) Atmosphere layout of the banquet hall

2) Stage background layout

3) Prepare background music for the banquet, and play music before the banquet.

4) Provides the menu of the school banquet.

5) Check whether the equipment and facilities are operating normally.

2. Business Planning Department:

1) water brand making

2) Banner production

3) greeting card making

4) On-site camera shooting and photographing

5) Coordinate, communicate and supervise the implementation of the work of each department.

6) Make the menu of the school banquet

7) Promote this activity.

3. Marketing Department:

1) Send marketing representatives to schools and post offices to collect information about candidates and parents and screen out potential customers.

2) Call to congratulate the intended customer, visit in person, and issue an invitation card.

3) Fully communicate the planning scheme of the school banquet with the intended customers, and timely feed back the customers' scheduled intentions to the business planning department, catering department, housing management department and recreation department.

4. Purchasing department:

1) Buy a high-end featured seat (put it on the stage)

2) Buy an attendance book

3) Buy advanced lockbox

4) Buy brand MP4( 128M)

5) Buy Parker pens

6) Purchase other materials related to this activity.

7) Contact the photo studio to sponsor or rent black and white tuxedos and white dresses.

8) Contact the sponsor.

Note: Please contact the supplier in advance. The specific purchase quantity depends on the specific business situation.

5. Recreation Department: Prepare gift reservation and related services for ktv boxes.

6. Housekeeping Department: responsible for booking free rooms and preferential rooms (7.5% discount) for the guests who hold the graduation banquet that day. Please listen to the notice of the marketing department for details.

7. Administration and Personnel Department:

1) All departments shall conduct relevant training for all employees within 3 days after the scheme is issued, and the administrative personnel department shall conduct spot checks on employees of all departments within 3 days after the scheme is issued. If employees can't correctly answer the relevant knowledge of this planning activity, they will evaluate the performance of the heads of various departments;

2) Responsible for organizing teachers' basketball league;

3) Chief Mei Tian is responsible for compiling candidates.

8. Engineering Department: responsible for making the gold medal list (KT board, placed in the lobby).

XI。 Promotion method of this activity

In order to reduce unnecessary cost waste, reduce expenses as much as possible, and increase business income, this activity will adopt targeted and timely publicity and promotion methods, such as: the marketing representative will personally visit the target customers and send invitation cards, and hang banners in the city center for publicity; Inside and outside the store banners, lobby KT display boards, elevator advertisements.

1. Pre-publicity method: contact high school teachers to hold a basketball match, publicize the planning of graduation banquet, and collect information of candidates and parents. The administrative personnel department is responsible for the specific organization.

2. Publicity method during the activity: set up a to beno. 1 list in the lobby to publicize the good news of the candidates who held the graduation banquet in the hotel, and attach their photos and basic information to spread among the candidates and parents.

Candidates who reserve a banquet in the hotel can sign 1 in the lobby from the scheduled date; At the same time, students admitted by four famous universities can sign their names on the gold medal list whether they come to the hotel for a school banquet or not.

Twelve. All-staff marketing commission plan

(The marketing representative does not refer to the commission plan, but directly refers to the performance appraisal plan of the marketing department. )

1. All employees book banquets more than 5 days in advance according to the process of the Food and Beverage Department. After the guests pay the banquet reservation fee, they will be signed by the employees of the Food and Beverage Department and reported to the Finance Department for the record. After the banquet, they can enjoy the cash commission reward of the total consumption of the banquet.

2. All internal employees and relatives can enjoy a 10% discount when they book the school banquet in the hotel.

3. Pay 2% commission in cash at the end of the banquet, and recover the account to pay 1% commission within 10 days (including 10 days), and recover the commission beyond 10 days.

4. If the banquet is booked at full price, and the cash is collected within 10 days (including 10 days), the commission can be increased by 0.5%.

5. No commission will be calculated if the banquet reservation is less than 10% discount.

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