Southern black sesame brand has been committed to developing black sesame products around black sesame and developing "black food" that foreigners love to eat. While the iron is hot, you need to be hard. The brand itself has 38 years of experience in black nutrition research and development, and the production technology of related products is also supported by the National Science and Technology Progress Award, which is one of the hard strengths of the first brand. In the face of the encirclement and suppression of inferior and counterfeit products, the former black sesame paste did not join the price war, but played a good hand: steadily improving the technology and production process, further improving the product quality of black sesame paste, and cracking down on inferior brands and counterfeiters with high quality. The firmness in strategy and persistence in quality have established the leading position of black sesame in the south.
202 1, Southern Black Sesame insisted on "black" to the end, established a "nourishing" sub-brand, and launched a series of nourishing products with "black as the mainstay" and "food as the supplement", and the superimposed meal replacement product is one of the important product lines of this series. As the name implies, this brand "nourishes black with black", and selects high-activity black components as the main raw materials for effective scientific collocation. This series of products mainly want to convey the concept of "big health food supplement" to Chinese people, directly hit the pain points of consumers and solve their needs. Moreover, the whole series of R&D and production technologies have won the National Science and Technology Progress Award, including plant-based processing related technologies such as "breeding and cultivation technology of high-quality and high-activity black food raw materials" and "independent research and development of standard extraction technology of black food active substances", which also shows that the hard power of brand technology is very strong.
In packaging design, South Black Sesame tried to make a breakthrough in the national style and Japanese simple style that young people like nowadays, and actively integrated into the current trend. It is also observed in the selling points of products that young people seem to pay more attention to "convenience" and "health preservation". For this reason, South Black Sesame has developed and marketed black sesame snacks, black sesame meal replacement powder and other products, giving consumers a better product experience of "nutrition and delicacy" and "fashion trend".