In 20 17, Sichuan Wen Jun Liquor Management Co., Ltd. completely completed the equity change, and Sichuan Jiannanchun (Group) Co., Ltd. became the sole shareholder of Wen Jun Liquor Industry. Wenjun Liquor, as an old-fashioned liquor in China, was acquired by Jian Nanchun in 200 1 due to poor management and insolvency, which became the weight for LVMH Group to enter the high-end liquor market in China in 2007.
Insiders pointed out that the ten-year foreign flavor gene of Wenjun Liquor has certain brand value, and this return to Jiannanchun subsidiary is likely to become a bargaining chip for Jiannanchun to overweight the high-end liquor market.
Wen Jun wine won the wine prize.
Wenjun wine is prepared by Ms. Wu Xiaoping, a national bartender. Three products of Wenjun Liquor-Wen Jun, Tianxian and limited edition "Master Selected 55" were highly praised by leading experts in China liquor industry.
On 20 10 10, Wenjun Liquor became the only designated liquor for the 14th China International Investment and Trade Fair, and was favored and paid attention by the heads of state and guests at the state banquet held during the meeting, which established Wenjun Liquor's position in the high-end liquor market in China.
20 10 12 launched the first limited-edition product "Master Selected 55" to pay tribute to the courtesy and respect of the master's creation.
Baidu encyclopedia-Wenjun wine
Refer to the above content: China Economic Net-Take charge of Wenjun Liquor Jiannanchun's high-end play is not enough.