First, entrepreneurship policy.
Operation policy: set up the first professional dessert shop in Taizhou College of Nanjing Normal University? Heart sweet dessert shop, dealing in Chinese and western desserts. Types include ice cream cake, ice cream, ice cream cookies, shaved ice, syrup, soup (dew), porridge, fruit juice, flavored dairy products, pudding, medicated diet nourishing stew, herbal tea turtle spirit cream, China traditional snacks and so on.
Second, the analysis of shopping malls and competitors
Introduction to the shopping mall: Taizhou College of Nanjing Normal University is a very young campus, which was established just over 2 years ago. At present, the school lacks a dessert shop that can be processed systematically. The dessert shop proposed in this scheme just fills such a gap.
Market competition analysis: Taizhou College of Nanjing Normal University is a young campus, where all facilities are improving, resources are exhausted, students' consumption environment is even more worrying, and the food problem needs to be solved urgently. Our service tenet can overcome the above difficulties, meet the needs of policy consumers and cut into this shopping mall quickly. Our business philosophy can support our sky. After analysis, we can open up this shopping mall. Xintian specializes in dessert, insisting on brand differentiation and humanized management. Establish and expand popularity and reputation by moistening things quietly, so that consumers can know me, love me and buy me.
Policy client: Some people mistakenly think that women like sweets more than boys, but it is actually wrong. In fact, there is no gender difference in taste preference, and many boys also like desserts. In order to keep slim or lose weight, many women often regard sweets as a double blow. And now consumers are getting more and more calm. Therefore, the intimate policy is that customers are students.
Third, the characteristics of goods and services.
Material specialty, more centered: Xintian has established cooperative relations with regional suppliers of well-known brands of raw materials such as drinking water and dairy products, and marked the ordering area and various promotional products in Xintian Store. From the perspective of reliable material suppliers, it gives customers a feeling that food safety can be guaranteed.
Variety and choice: it is difficult to adjust. Sweetheart should try to get customers of all tastes used to the taste of dessert. Many styles of desserts are available for all kinds of customers to choose from. Full nutrition, better health: Xintian wants to start a business to find projects, in addition to ordinary ice desserts, there are also online businesses run by college students, as well as popular medicated diets and nourishing stews, herbal tea and turtle paste in some southern areas. The price list lists nourishing ingredients, nourishing effects of medicated diet, habitual symptoms, etc. Each dessert allows customers to choose according to their own needs. Dessert with low calorie and outstanding beauty and health care effect is especially suitable for women who love beauty. Eating dessert and sticking to a good figure can not only have both, but also nourish and nourish. Service standards, meet more: Sweetheart employees are divided into four categories: processing, dessert processing and manufacturing, ordering cashier, and store cleaning. Dress in uniform clothes, operate and serve respectively. Workers need professional skills, consistent use of common words in service, cautious service handling standards and complaint return visit mechanism, and strict supervision and handling.
Fourth, site selection analysis
Xintiandian is located on the east side of the first floor of the canteen of Taizhou College of Nanjing Normal University, which can make full use of the tables and chairs in the canteen and accommodate more customers.
Verb (abbreviation for verb) People and handling.
2 personnel handlers and 2 company handlers: responsible for the post distribution and on-the-job time arrangement of the staff in the store.
Dessert processing and production personnel should have 2 formulators.
6 processing operator: college degree or above is required, with excellent professional nature and outstanding practical operation ability;
Order cashiers and store cleaners
Processing concept
(1) Respect the independent character of catering staff.
(2) Manage the next level: the superior plans to deal with the subordinate, and the subordinate should abide by the operation guidance of the superior and strive to complete the tasks assigned by the superior.
(3) Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.
(4) Create a group atmosphere: it is necessary to let subordinates feel the seriousness of the discipline of the dessert shop, but also to care for employees, so that employees can feel the warmth from the group, which is conducive to strengthening cohesion and improving work enthusiasm.
(5) Fair treatment, good weather, from each according to his ability, develop talents.
Dealing with the army: investment is a matter of managing talents. We will establish a processing unit with direct skills and experience in various influential positions, and look forward to all talents who are interested in pursuing the development of this dessert shop to join this dessert shop.
Handling system: establish prudent service handling standards and complaint return visit mechanism, and strictly supervise handling. Improve the employee code, assessment system and reward and punishment system.
Intransitive Verb Corporate Image
Media advertising: think about TV advertising or print media as the most practical way to promote, and question and prove that high-quality desserts can establish an outstanding brand image through excellent TV advertising or print media. In addition, on the occasion of the rebirth of the school, a publicity list will be issued, and publicity will be set up for consultation.
Image endorsement: make a lovely warm-hearted mascot, take cartoon image as image endorsement, and express the company's sweet, healthy and fashionable purpose from cartoon image.
Store layout: the dessert shop is clean and bright, and the windows are clean. Immersed in the sweet, healthy and fashionable corporate culture. According to different sweet varieties, use various special dishes. The dishes are elegant and exquisite, which makes customers feel comfortable looking at the tableware.
Seven. Promotion solution plan
Gourmet manual: when the heart is sweet and healthy, make a delicious food manual. This paper introduces the famous snacks, the latest gourmet desserts and the latest formula of medicated diet for health and beauty in China. This manual is revised once a year and put in the shop for customers to read.
Festivals: In major Western festivals such as New Year, Dragon Boat Festival, Mid-Autumn Festival, Christmas Day and Valentine's Day, outdoor themed activities are arranged on campus or outside the store to enhance consumers' image of sweets. Reward participants by distributing loose-leaf advertisements for express delivery, asking questions and answering questions about commodities, and arranging small-scale performances. Prizes include small gifts printed with sweet cartoon pictures, coupons and coupons for the latest products, and each activity costs about 1000 ~ 2000 yuan.
Wishing tree: There are two wishing trees in the store, and you can get a wishing card at your own expense. You can hang a written wish card on the wishing tree. On the first Sunday of every month, the clerk will collect wish cards and draw a lottery to pick out the hopes that the completion process will cost less than 300 yuan, so as to help customers complete it.
There are always all kinds of small gifts in the shop, such as sweet cartoon balloons, cards and so on. Customers who spend all of 60 yuan at one time can get a cartoon card, and a set of three can get a 6-inch ice cream cake. Customers can also buy discount cards at the price of 9 yuan per card, and cardholders can enjoy any goods except new products and special prices permanently in the store. 20% discount The quality and sensitive promotion methods of the above products have won a stable customer base.
VIII. Capital
Tables and chairs, bowls and spoons, kitchen utensils, disinfection cabinets and other equipment.
Prepaid store rent and decoration
raw material
The above items will be handed over to professionals for accounting and appraisal.
Nine, develop sweetheart
According to the strength of the company, Xintian started from Taizhou College of Nanjing Normal University, visited the shopping malls of five universities in Taizhou, and gradually developed into chain stores. Specifically divided into the following three steps:
1. settled in the shopping mall of Taizhou College of Nanjing Normal University, occupying a certain proportion to fill the gap in the shopping mall of Taizhou College of Nanjing Normal University, making the company professional, standardized and developing steadily.
2. Occupy the shopping mall of Taizhou College of Nanjing Normal University and establish a chain mechanism.
When the company's image was accepted and began to like it, it opened chain stores in five colleges and universities in Taizhou as needed. Learn the experience of operation and handling in actual operation.
3. Go to Taizhou Shopping Mall and join the operation.
In Taizhou Mall, you can get outstanding control and normal work. Have a certain working capital and regional popularity, and can master the theory and operating experience of a certain shopping mall operation system. After applying for independent common sense property rights of commodities, you can expand chain stores in Taizhou and open franchise operations. ;