Recently, a new tea shop was opened, and I gradually learned something about the current Japanese tea industry.

1. Milk tea is getting harder and harder to sell.

Whether it is Lujiao Lane or Gongcha, it used to be very prosperous, but now it is gradually adding new kinds, such as bread, biscuits, high-grade, with lettuce, beef looks very healthy. Of course, health porridge is added to tribute tea, and all kinds of salty porridge and vegetable porridge are added. I hear it sells well.

Perhaps the reason for the popularity is to provide something healthy.

2. Small and medium-sized tea shops add fried chicken and fried cheese balls.

Small and medium-sized tea shops have taken a different approach, focusing on hamburgers, fried chicken and fried chicken wings. These look unhealthy but they should taste good. Mainly focus on the benefits, that is, you can eat something after drinking a cup of milk tea.

And the most important thing is small and medium-sized tea shops. Where there are few people, you need to rely on takeout, and fried chicken is easier to deliver. Many people order takeout to fill their stomachs, so fried chicken is more attractive.

A large number of pearl raw materials and utensils are being discounted.

This is normal, most of them are closed, so many raw materials have been reduced in price, even half of the peak period is gone. The milk tea industry has been hit hard. After all, in the case of epidemic and economic depression, people prefer to buy affordable products, and even fewer people like milk tea, a high value-added commodity.

I hope the epidemic will end soon and my business will get better!