1, feasibility analysis:
Mainly from the local economic development level, industry scale and development stage, government support policies, the strength and characteristics of competitors, special raw material resources, technological advantages that can be mastered, sales channels, and social resources such as funds that can be called; We can neither make blind decisions nor miss investment opportunities; For the projects to be invested, we should also pay attention to creating some new business models to improve the competitiveness and profit margin of the projects.
? 2. Marketing planning:
Successful projects must be planned and prepared before the investment is determined. Even for projects with small investment, we should find good salespeople and determine prospective customers in advance. Normal includes the following steps:
(1) brand planning: including brand design, trademark registration, spokesperson, brand positioning, etc.
(2) Brand communication: including advertising design, festival marketing, event marketing, creating star products, etc.
(3) Investment promotion planning: including determining the dealers recognized by both parties, designing the buying and giving scheme, incentive scheme, etc.
(4) Channel construction: including how to make products reach consumers quickly and display them in stores; How to change the purchase decision of the last 1 meter, etc.
(5) Team building; This includes how to correctly convey the company's marketing plan to the sales staff, and then to the customers, and give effective feedback; Design incentive mechanism, equip with relevant tools and do systematic training.
? 3. Formulation development:
Mainly according to the target customer preferences, market trends and controllable quality and other factors to analyze:
(1) Sensory design: If you choose yellow, light yellow or dark yellow, do you prefer products with high viscosity?
(2) Flavor design: sweet or light? Do you need gasoline? What kind of fruit flavor do you like? Orange or mango, or mixed fruit?
(3) Nutritional design: sugar-free, fat-reduced, rich in vitamins, dietary fiber, protein and easily absorbed fermented products. , each category has different nutritional value and technical points (welcome to call the source beverage machinery);
(4) Preference design: formulate a unique formula for a specific market, a specific population or a specific supply model;
(5) product positioning: determine the ingredient quality and comprehensive production cost of the beverage; The addition of concentrated juice beverage and other effective ingredients is the main cost of beverage, which needs to be selected according to the determined product positioning;
(6) Bottled water: Some areas like the concepts of mineral water, mineral water, mountain spring water and multifunctional water. It is necessary to analyze the water quality and source here, and it is best to have a water quality report. Generally speaking, pure water tastes better, but there are also some good mineral water sources with distinctive tastes.
(7) Supply of raw materials: It is necessary to consider whether to buy from abroad or locally, and what brand of supplier to choose? Pay attention to the compatibility with production line equipment; If it is a local agricultural product, it is necessary to study the characteristics, quality, source, supply mode, supply price, production season and so on.
? 4. Packaging scheme:
The packaging level accounts for 20% of the products approved by customers; The choice of packaging materials also affects the choice of production line and the total cost of products. Mainly consider the following aspects.
(1) Shape design: to conform to local consumption culture, the capacity should be consistent with local counterparts; Consider some symbolic or related appearance of the product itself; From a technical point of view, smooth bottles are easy to be damaged during transportation and consume more materials. The appearance of more ribs will reduce the material cost; The bottle mouth size should match the filling machine, and the reserved label position should match the labeling machine; Ensure that the label is affixed accurately or shrunk more beautifully;
(2) Label design: Labels should meet the requirements of the local government and the preferences of consumers; The patterns and characters of products are concentrated on labels, which plays a very important role in product promotion. See the label design description document for details.
(3) Packaging design: consider convenient transportation and product protection; Also consider the influence of material cost on the total cost of products;
(4) Supply of packaging materials: whether to buy from abroad or locally, and which supplier's products are prepared in advance. Prepare packaging materials within 7 days after signing the contract for production line equipment and testing equipment.
5. Production line equipment:
See "How to choose the equipment of bottled water and beverage production line?" 》
6, engineering services:
(1) Public Project: 1. Consider the regional location of the land and the requirements for the area, height, lighting and ventilation of the plant, and ensure that each functional area matches the production line equipment. 2. Whether the government provides power or promises the implementation time. 3, the process and requirements of applying for government permission; For example, the purification project in the filling area and the necessary detection means, environmental protection and the requirements of sewage treatment stations.
(2) Equipment engineering: mainly consider packaging, transportation, unloading, installation, debugging, personnel training, production and operation, maintenance, spare parts supply, etc. Considering the project schedule, product quality, improving production capacity, reducing production cost and improving operation safety.
7. Enjoy resources * * *:
(1) technical resources: the skills of individuals and enterprises have certain limitations, so it is necessary to consider * * enjoying the resources of industry experts, professional companies, China and the world; Suppliers should not only have advanced technology, but also match the project requirements. And can provide comprehensive solutions for the project from the fields of planning, procurement, production and operation.
(2) Source of funds: The competition of modern commercial enterprises is more about the competition of funds, so special consideration should be given to the source and quantity of funds; Select high-quality shareholders to cooperate with investment and financing institutions; The funds invested should be considered from multiple dimensions such as factory buildings, equipment, raw materials, advertising and operating costs. , to ensure the integrity of all aspects of the project, so as to ensure the success of the project.
(3) Management and operation: At the tactical level of the project, we also need a team with industry experience and the ability to execute the plan quickly and with high quality.
Source point of view: How to choose the equipment of bottled water and beverage production line?
? 1, equipment process selection?
There are different technological processes for manufacturing bottled water and beverage products. Mainly from the following aspects:
(1) Pretreatment: For example, which water treatment equipment should I choose: two-stage reverse osmosis, nanofiltration, brackish water equipment or microfiltration? Before configuring the equipment, choose high-temperature sterilization or medium-temperature filling? Choose one of flat plate, test tube, inverted bottle, spray, water bath and sterilization pot? Or a combination of multiple uses?
(2) Primary packaging: Does the bottle blowing machine choose centralized heating, all-electric production or semi-automatic production? Does the filling machine choose multi-pass cleaning or aseptic filling function? What is the sterilization process of the lid?
(3) Secondary packaging: the labeler uses heat shrinkage, hot melt adhesive or adhesive. The bottle body needs to be labeled with QR code, and the bottle mouth needs to be labeled? Does the packaging equipment choose paper bag, ordinary film bag or color film bag? How much is each bag?
In addition to the above aspects, there are many details that need team comprehensive services and repeated communication between the supply and demand sides to complete.
2. Capacity Selection Capacity?
The production capacity is mainly determined according to market demand, sales capacity, investment budget and profit target.
(1) factory population assessment: 6000BPH for people over 200,000, 500,000/2,000 BPH for people over 500,000, 1 24,000 BPH for people over 10,000. The radiation range of products (small bottles of drinks are generally within 500KM, and 5 gallons of bottled water are within 200KM) is only a general reference;
(2) Peer sales: know the production capacity and sales volume of factories in this city or surrounding cities;
(3) If it is a special beverage product, the production capacity is generally less than that of bottled water.
3. How to choose the degree of automation?
Adjust the development level of local economy, the technical strength and investment budget of competitors accordingly; Analyze which ones can be more automated and which ones are lower. Can technology enhance the competitive strength of enterprises?
4. How to buy in bulk?
In the case of multi-phase projects, which should be bought first, which should be bought later, which should ensure the highest production capacity first, and which can increase production capacity by increasing the number of single machines in the later stage? It needs to be analyzed according to the characteristics of product categories and process links put into production.
5. How to choose suppliers?
Few enterprises can produce all the equipment of a production line, so besides the performance of a single equipment, we should also consider the performance of the whole production line. Is it matched before and after? Is it supplied by one company, several companies or various companies? How to control the final product quality of the whole line? How to connect installation, debugging, personnel training and after-sales service? We should make a comprehensive choice according to our own strategic planning and industry experience.
Broadcast source view: how to choose good equipment?
1, equipment technology:
First of all, we must ensure the technical performance of the equipment, focusing on product quality (the appearance, taste and nutritional components of the products meet the national standards, etc.). ), production speed (hourly capacity, daily output), energy consumption (water, electricity, raw materials, packaging and other costs, depending on the number of workers), product diversity, adaptability, etc. Determine the cost-effective advantage of the equipment according to the performance analysis table. Also consider whether there are complete and standardized electrical regulations, mechanical drawings, material classification lists and other technical materials; Some non-standard small factories or newly developed products should be carefully considered (welcome to find the telephone consultation of broadcast source beverage machinery).
2. Equipment configuration:
Motor, cylinder, water pump, filter membrane, optical eye, servo, frequency converter, touch screen and other standard parts are suitable and have good brands, and the quality of blank materials is good, such as Advantage 3 16, forged steel and so on. ; Make clear the configuration list.
3, processing capacity:
There should be advanced processing equipment, such as multi-axis machining center; Test instruments, such as coordinate meters; Standard production site, etc. ; Some factories that don't even have basic testing equipment, even if they buy them cheaply, may lose more in the process of later use.
4, manufacturing system:
There must be a perfect and rigorous manufacturing management system, and all links must have processes and standards; If not, no matter how good the materials and technical resources are, they will not play a role.
5. Industrial chain:
There must be a perfect industrial chain; Including raw material suppliers, technicians and technicians; There are also outsourcing suppliers such as machining, sheet metal processing, heat treatment and surface treatment.
6, model project:
There should be equipment application cases to understand the operation of field equipment; Among them, the quality of equipment that has been mass-produced is more guaranteed and the cost can be reduced.
7. Sales Engineer:
Have a professional sales service team; Rich experience in this kind of equipment, and comprehensive experience, can provide equipment and a whole set of solutions or suggestions from the customer's point of view. There should also be full-process services including pre-sale, sale, after-sale and international trade.
8. Implementation:
1, to ensure that people with time and professional ability can investigate and understand; 2, and assume that the supplier is honest; 3. In addition, it should be noted that each company is not perfect, and it is necessary to find the most suitable supplier according to its own market, competitors and investment budget (Yuan Bo Beverage Machinery is willing to provide full-process services for beverage factories, and you are welcome to consult).
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