Vertical refers to vertical extension, not horizontal expansion. Subdivision is in the vertical industry sector, and then the main business is selected for in-depth development. Taking dance as an example, dance is a vertical field, which can be subdivided into Latin dance, jazz dance, belly dance, pole dance and so on. Fine-classified dance short videos have grown significantly on platforms such as selfies, making it easier to get attention.
For example, the health field, and then under it, can be extended to more specific secondary fields, such as health, disease, medical care and so on.
Before the first few years of the media age, the emphasis on vertical segmentation has shown an obvious trend.
If you can't keep your ideas fresh, you don't have excellent writing skills, or you don't have celebrity aura protection, it's hard to get the attention of the media in the deep sea, and it's hard to keep it. On the contrary, if you choose a subdivision and make an interest number, it is easier to succeed, even for minority groups.
Extended data
Vertical websites are characterized by singleness. They don't pursue the big and complete, but only do what they are familiar with. They are the authorities and experts in their respective industries, and their means of attracting customers is to be more professional, authoritative and wonderful.
They also advertise themselves, but they know the industry too well. As long as the dust is blown off, customers can know that the website has opened a new column and promoted new products.
And the customers of vertical websites are not ordinary customers. They are basically consumers in this industry. The purchasing power of each customer representative is many times higher than the average customer level of comprehensive websites. Therefore, vertical websites can often get more advertisements with much less visits than comprehensive websites.
If e-commerce is added, vertical websites can attract, stimulate and drive customers' consumption with authoritative and professional content. Because he knows where his customers are, what they need and what they are worried about.
This will provide customers with a one-stop service model-guiding customers to consume their own goods with their own content. E-commerce with vertical portal is guided by experts, and shopping is convenient and wise, which will eventually attract more and more consumers.
Baidu Encyclopedia-Vertical Industry