Eight ways to make money by WeChat
Ma, chairman of Tencent, said: Recently, there are some good applications on mobile phones, such as taking a taxi, selling books on WeChat, online novels and self-media. WeChat has become a bridge connecting content producers and end users from the platform. These are business models that WeChat has never thought of before, and they are all created by users themselves. Therefore, the business model of WeChat will be handed over to partners and individuals. ? The news undoubtedly made those entrepreneurs more confident.
Start from scratch? Wechat entrepreneurship? Voice of doubt, up to now, WeChat WeChat official account has appeared all over the street, and even VC (Venture Capital) specializes in WeChat entrepreneurship. But in just a few months, WeChat craze was like the gold rush of that year (not everyone went to find gold, but someone went to sell water). Wechat? Gold rush? So far? Selling water? This is also a big business. The appearance of WeChat has brought endless imagination to all marketers, media practitioners and IT practitioners. Whenever we talk about the mobile Internet, we must talk about WeChat. Almost everyone who knows a little about WeChat has started? Take over? I am worried about the commercialization model of WeChat. My thoughts are nothing more than media sharing, games, O2O, CRM and so on. In fact, there are many ways you can make money. In this chapter, we will talk about eight ways to make money on WeChat. Of course, we will communicate with each other. I hope readers can find the golden idea of making money and earn their first bucket of gold.
(1) Path 1: Provide personalized value-added products for WeChat.
This entrepreneurial opportunity comes from the fact that there will be other buttons after clicking on WeChat.
The functions that WeChat itself does not exist in the form of plug-ins are:
1) four buttons are placed in the middle of the bottom of the main interface, namely WeChat, Address Book, Friends Circle and Settings;
2) There is a magic wand icon in the upper right corner of the main interface.
However, WeChat will only polish these buttons more and more finely, and the experience will get better and better. With the continuous expansion of the WeChat market, after clicking these buttons, there will be more subdivided buttons, which will be no less than 1 billion dollars. If you continue to click the button, there will be many tens of millions of dollars of buttons for entrepreneurs to complete.
So in what form will these buttons involve entrepreneurs? Perhaps the bigger way will be supplier procurement, and a small part will be outsourcing.
Entrepreneurial opportunities refer to templates, expressions, skins, data analysis, plug-ins, funny expressions, WeChat skins, dynamic avatars, voice changes, video clips, geographical camouflage, etc.
(2) Path 2: Application of open platform
This entrepreneurial opportunity comes from an open application platform with WeChat official account as its passport.
After becoming a fan of public accounts, users can read multimedia content, inquire valuable information, buy products of interest, participate in digital entertainment and experience convenient localization services. Among them, a model similar to Monternet? Content publishing and distribution? It is suitable for users to subscribe to reading by the media, for advertising, public relations and marketing companies to promote, for enterprises to provide the latest announcement information for loyal users, and so on. You can refer to public accounts such as Tencent Technology, Joke, donglivc, etc. Similar to the traditional call center, CRM, OA and other systems can be docked, transplanted and extended to the WeChat platform, and even extended to the hardware level through various interfaces to realize many applications of the Internet of Things. You can refer to public accounts such as Ka Xiaoer, Yinmeitu and China Merchants Bank Credit Card.
There are so many items and categories here that you can imagine infinitely. Entrepreneurs from all walks of life who are subject to Taobao and Baidu can participate in and benefit from the construction of WeChat ecological chain.
Entrepreneurial opportunities can refer to WeChat official account such as WeChat road conditions, Meifuhui, micro-group purchase, Ali, WeChat take-out, hotel reservation, etc.
(3) Path 3: data open platform
This entrepreneurial opportunity comes from the contradiction between the increasingly heavy products and meeting the different needs of hundreds of millions of users. Wechat will launch an open data platform.
The so-called data open platform means that WeChat opens data, data relationships and data operations to entrepreneurs on the premise of ensuring security, stability and speed.
The data open platform will not be an opportunity for any entrepreneur to participate. It has strict requirements on the quality of products and the user experience when using data. The more successful the platform, the stricter the requirements.
As a seed and pilot, the game will be the first to access the open platform. Are there HTML5 games on WeChat? Frogs jump? Although it is very simple, there are many people playing. The game page has an App recommendation and a public platform recommendation portal, which is the beginning of the WeChat game application. I believe that after the launch of the WeChat account authorization mechanism in the future, there will be more excellent HTML5 games. In addition, it can help third parties to do some development and do some vertical industry platforms. Some traditional industries, or some other internet companies, have simplified the original things through WeChat. There's a chance. Now many people are helping the third party to develop some simple programs.
Once the game access is stable, WeChat can let 99% users enjoy the coolest free service while gradually accepting new entrepreneurial partners and gradually improving the business ecology. For the time being, this case refers to foreign Line pop.
(4) Path 4: App Experience Edition and Traffic Portal
This entrepreneurial opportunity comes from the convenience of the mobile App experience platform.
Wechat can become an experience platform for many mobile apps, and then become a download portal. Some people who make their own apps use WeChat as an entrance to guide traffic. Since Weibo, many applications have got a lot of free traffic through Weibo, and WeChat also has this function. However, the gameplay will be different. It may have been marketed through Weibo, but it was on WeChat. For example, entrepreneurs make a tool. Now users can scan the QR code to follow the WeChat account, experience some functions of the product in WeChat, and then guide users to download. Like it's hot recently? Wechat road conditions? In fact, it is a simple version of the motorcycle help App on WeChat. After the user experience is good, you can click download directly. Of course, you can also directly make a WeChat official account recommended by an App, and spend some time recommending some good applications, which will have a good return.
(5) Path 5: Brand merchant account agency operation and marketing solutions.
This entrepreneurial opportunity comes from the fact that enterprises want to try new marketing methods.
An expert in WeChat marketing earned the first pot of gold on WeChat. According to him, the previous operating cases of helping an international automobile brand cost millions of dollars, mainly based on WeChat, supplemented by Weibo. In two months, the number of micro-fans of brand officials has increased by more than 1 00000, and the number of potential customers is about100000 (including name, telephone number, intended model, budget, etc.). ) are all obtained from wechat, and customers are very satisfied. 20 13, an expert's company earns more than10 million annually in bicycle industry. At present, the WeChat public platform has many independent accounts with more than one million fans, and accounts with more than ten million fans are clustered. The fans of these accounts basically rely on the users accumulated in Weibo before. The promotion of these accounts is very impressive, and because of the experience and customers accumulated in the early and middle period of operation in Weibo, new growth points can still break out on WeChat.
(6) Path 6: WeChat open interface generates development or industry solutions.
This entrepreneurial opportunity comes from the diversification of customer needs.
In fact, customers have a lot of needs. The key is how to meet the needs of customers and stick to it. For example, government departments can set up a WeChat service platform, schools can set up a WeChat version of home-school communication, medical institutions can set up a WeChat registration consultation, and 4S stores can set up a WeChat appointment to test drive and see the car. In a word, things done in Weibo can basically be repeated on WeChat, and because of its portability, LBS, rich media and real-time, both the interactive effect and the final result are much better than those in Weibo. Take the school as an example. In the past, the class teacher could only send SMS notifications on the SMS platform. Now, in addition to sending notices, you can also send class life with pictures, sounds, videos, etc. Better let parents know about their children's situation at school on WeChat.
(7) Path 7: Simple vertical or regional search.
This entrepreneurial opportunity comes from customers' living habits and demands for convenience.
For example, if you are on a business trip in other places and want to know about the local customs, is it convenient to download an App in XX or to pay attention to WeChat official account in this city? I want to know the latest progress of the European Cup and World Cup. Is it convenient to download a XX European Cup App or to pay attention to XX European Cup WeChat official account? Want to check the real-time dynamic information of a flight, is it convenient to download accurate App or to pay attention to accurate WeChat official account? You can use Baidu and Google to search for information with low density, but a better choice in the future is to pay attention to a WeChat official account.
(8) Path 8: Mobile e-commerce platform
This entrepreneurial opportunity comes from the continuous development trend of e-commerce.
In addition to O2O business, WeChat also strives to develop in traditional e-commerce. In the future, some Taobao sellers will use WeChat as CRM, and then they will think about selling goods directly on it. I believe that in the near future, many enterprises will use the WeChat platform to let sellers open stores and sell goods directly on WeChat.
This article is excerpted from "Making Money by Playing WeChat in this Way" by Wang Yi and Jess, published by Machinery Industry Press and authorized by Huazhang Technology.
Top Ten Sales Segments of WeChat Friends Circle
Tenth place
I asked a friend in the circle yesterday, but now it is difficult to start selling, and business is sluggish. Everyone is under a lot of pressure. How did you sleep? He replied: Sleep like a baby. I said: I am a master, I can sleep! He said silently, I often wake up in the middle of the night and cry for a while before going to sleep!
Ninth place
Jiaduobao: herbal tea ranks first in the world, and the lawsuit is the last; Call dad, you can do it, rely on friends. You can rob a child or raise a child. You can go to court and make herbal tea.
Wang Laoji:? Pretend? Affectionate, please don't put red cans; ? Pretend? Poor, please don't pretend to be authentic; ? Pretend? You can be willful, please don't pack herbal tea.
Eighth place
I, looking at you quietly, am affectionate but uneasy. For a long time, I finally burst into tears: Brother, you should pay the price! ?
Once upon a time, we shared weal and woe! I give you the greatest support and trust, but I understand your difficulties, and I seldom rush money. Actually, I really want to just say hello to you, or just go to your place for tea and chat. However, there is one thing I have to say. I have to make another payment, or I won't look good if my phone is locked. Every time, before I called you, my friends and I thought and thought and practiced. I am diligent for fear that you will be bored, and I am lazy for fear that you will forget. However, I also have a large group of brothers to eat together and explain to the so-called investors every month. I also want to support my family. There are still a bunch of suppliers pushing me every day. However, when you realized it, I looked through the autumn water and didn't see the money you promised. In fact, like you, I also have my own ideals and plans.
Finally, I still have to pick up my mobile phone, open WeChat and make a sincere cry:? Make a payment for better cooperation in the future! ? Friend! The vast business sea! Cooperation is not easy! Please be kind to each of your partners! ! ! Entrepreneurship is not easy, do it and cherish it! ! ! !
Seventh place
A customer asked: can I return your goods if I can't sell them? Then I suggest you don't take it, because such a mentality is doomed to make you unable to sell it; A customer asked: if someone wants it, can they take a photo before taking the goods? Then I suggest you stop filming, because such a mentality is doomed to be unsold. Because you don't even believe in yourself, and you don't even have the courage to take the goods. Why should I believe that you can sell them?
If you want to win, you must take responsibility first!
Therefore, customers who want to make money must first determine their own goals and then position themselves, because the return needs to be paid. If you can't even make the most basic payment, you'd better stop dreaming of making big money and having a house and a car. Because we hope to cooperate with enterprising, enterprising, courageous and ambitious customers, and we can start a business together and get rich together! * * * Common prosperity is the only way out.
There is a new saying: only by eating hard can you drive a Land Rover! Do you agree?
sixth
There are always a group of people around, who spend almost half of the year on business trips. They are obviously the old backbone of the company, but every time they return to the company, there are always new people who treat them as compatriots. They have done more trains, planes and buses than others in their lives, stayed in express hotels and slept in sheets; They have almost traveled all over the country, often sending out local food in the circle of friends and sending out the blue sky of other cities, which makes others envious; There are men and women among these people, and most of them have families, so he and his family should be prepared to leave at any time every day; Often, I just promised to go to the movies with my children on weekends today, and I received a phone call the next day. Leave tomorrow! ? ; When parents call, most of them don't tell the elderly that they are outside, for fear that they will be worried. Even if I finally get home, I will endure fatigue and smile with my family; Usually meet like bandits and hooligans, and when they run to a circle of friends, they immediately become literary mobile phones; Before, I felt that these people were pretending to be hypocritical, and they often squeezed them out jokingly in their replies; Recently, I began to understand that when you are alone in the front line, working under pressure during the day, sitting in the window of the express hotel at night, putting down the phone you just talked to your family and lighting a cigarette, Li Kui jy will also become Li Bai! ! ! When a group of people are together, there will be fights, and when they are alone, they will start to feel sad. Now, who is not like this; If these guys just want to make a living, then I guarantee that it is not difficult for them to find a stable and well-paid job casually. What is this for? Take a closer look at the circle of friends and you will know; Zhihu has a saying: People who really do things only have things in their eyes, and other things have nothing to do with themselves. It's all news
This article is for myself, my relatives and friends who travel frequently! !
Fifth place
I used to be called Dionysus. A dozen people were handled in one night, five were injured and six were knocked down, which made countless people tremble with fear! Whether it is red, yellow or white, wine must be dry! ! But now why should I quit the Jianghu and live in seclusion in the mountains? Two drinks and three dollars? What makes me change so much! ? Is it hatred? Or love? Pick up the phone and edit WeChat? Can I invite you to dinner? Send it to my mobile phone. Communicate face to face with Dionysus, listen to the story behind Dionysus, and feel the glory and sadness behind Dionysus?
fourth
You know, due to the high temperature in midsummer, many business people are hospitalized for heatstroke. Their wages are meager, and many of them are teenagers around the age of 20.
Shopkeeper, you can at least: 1. Don't be disgusted to see business people enter the store; She also wants to sell the goods; 2. When the brand needs to be introduced, communicate with the business personnel in detail; 3. There is no need to treat the enemy as you refuse; 4. All young people with dreams want to make their families live better! Go into the store and pour him/her a glass of water, and he/she will always remember you.
Those who can go to the market with business bags and ride small electric donkeys/bicycles in the high temperature of more than 40 degrees, we can't afford to fight for our father without the second generation of rich second generation. We can only fight for ourselves! Sometimes he/she may still be hungry! Thank these outstanding young people who are ambitious and put into action, and pay tribute to them!
third place
Brother Qiang is eating instant noodles and running business. Who are we to stop trying? The prime minister of the country did not give money or perform, bowed his head and ran business, promoting high-speed rail and nuclear power. Who are we to stay and look at the ceiling, pretending to be mysterious and lofty? The most terrible thing in this world is that people who are better than us work harder than us!
second
The story of Nicholas Tse and Faye Wong once again tells salespeople three unchanging truths:
1, don't give up any customer easily, even if he has already made a deal elsewhere; 2. Any customer who has done business elsewhere may do business with you one day; It's easier to maintain old customers than to develop new ones! So, dear friends, take good care of every customer in your hands!
first
If there is no problem, your network should be cleared. Open Settings, General, Functions, Group Chat Assistant, Select All, just paste my information and send it, and you will know who deleted you, so that you can be clean. If you don't know, you will be shocked! Ok, I admit, this adds up, hahaha! )
Ten rumors of WeChat friends circle
First, the WeChat circle praised the buckle.
Online rumors: WeChat circle praise will be deducted.
Fact: Tencent has clarified this. First of all, from the perspective of WeChat itself, it is neither dare nor necessary. Secondly, judging from the liar who uses WeChat to cheat money, it is impossible for him to obtain the payment interface of WeChat. Again, from the perspective of telecommunications, why do you want to deduct customers' money? Tencent has clarified the key points. However, it does exist that money will be deducted when replying to strange text messages. That's because Telecom Mobile provides interfaces for value-added service providers. These services provide services such as weather, ringtones, finance and telephone, which are paid. On the premise that customers agree to open such services, many people cheat you into replying and reply to the subscription service on your behalf. Then the telecom department will deduct your phone bill to these services, but WeChat has not opened any third-party interfaces for the time being. Don't worry.
Second, I found Bai Yaqian's admission ticket.
Rumor on the Internet: A friend picked up an admission ticket for the college entrance examination. If you know it, please let me know. Don't delay the college entrance examination. Test center: No.1 middle school examination room; 0 13 Seat number: 1 1 Name: Bai Yaqian Tel: 1593507894 1 Please forward it to find the owner.
Fact: This rumor is widely spread in China's Peking, Shanxi, Jilin and other provinces. It seems that the white admission ticket is lost everywhere. In fact, on June 7, 20 13, it was reported that candidate Bai Yaqian failed in the college entrance examination. After a year, where is Bai's admission ticket? Lost? Yes Compared with 20 13, this help message has a new contact number. After investigation, this is the number of Jincheng, Shanxi. I was able to dial at first, but then I turned it off. This phone is a rechargeable phone!
Third, remit 1 money to swindlers.
Rumor on the Internet: After receiving the fraudulent short message, a bank employee transfers money to the fraudster through mobile banking, and only remits 0.0 1 yuan each time, and the other party deducts money to pay the handling fee. After more than 400 transfers, she only spent more than 4 yuan, but the swindler lost more than 800 yuan.
Fact: The bank mentioned in the rumor also said through its e-banking official Weibo that the amount transferred through our mobile banking is less than 10 yuan, and the handling fee cannot be deducted by the payee. That is to say, only 1 cent will be remitted each time, and 2 yuan handling fee will be paid each time until the liar's account? Stuck? It's no use. Theoretically, the above operations can be realized through the bank counter, because the minimum amount of transfer and remittance paid by the other party is not expressly stipulated. But in practice, the counter staff may put it? 1 money transfer? Confirmed as malicious behavior and restricted; Different regions can also set the minimum amount according to the actual situation.
Besides,? 1 penny transfer to win the liar? There is also a premise: there is a balance in the liar's account. Because as long as the bank can't deduct the handling fee from the liar's account, the transfer will be judged as a transaction failure, and the remitted 1 US branch will be returned to the sender's account, and the liar will not be charged any handling fee. In fact, there are very few balances in the liar's account. Unless there are other victims who remit money to the liar, the liar has no time to transfer it, otherwise it is an empty account.
Fourth, the phone entered the wrong password to lock the liar's bank card.
Rumor on the Internet: Once you accidentally remit money to a fraudster's bank card, just call the remittance bank, press the voice prompt to enter the inquiry system, enter the other party's card number, and intentionally enter the wrong password three times in a row when the system prompts for the password, you can freeze the fraudster's account, making it impossible to withdraw money or transfer money.
Fact: The customer service staff of China Bank and China Construction Bank both said that if the telephone bank entered the wrong password several times in a row, the telephone banking channel would be locked, but it is still possible to withdraw money from the ATM as long as the correct withdrawal password is entered.
Toothpaste ingredients can be seen in the bottom details of the toothpaste tube.
Online rumors: toothpaste ingredients can be seen in the details at the bottom of the toothpaste tube.
Fact: that color block is just a mark on the production line, called the electric eye positioning point, which is used by the machine to automatically seal the hose and find the position. I think this article may be a malicious competitor confusing concepts and misleading consumers, because this kind of thing is very common in China.
Ask foreign fast food for an invoice, or they will take away 2 billion tax?
Rumor on the Internet: Ask for invoices from McDonald's, KFC, Pizza Hut and other foreign fast food, and we don't want them to take away 2 billion yuan in tax.
Truth: This is a lie under the banner of patriotism. 10 was refuted the year before. It has been 10 years, and people are still spreading it. So I don't want to explain it here. I just want to check it online myself. I just want to say that you tax officials are all stupid! Stores like KFC are strictly regulated by the state, and their cash registers have their own tax filing functions. Whether you want an invoice or not, people have to pay taxes. Of course, asking for an invoice is also beneficial, that is, you can draw a lottery.
Seven, crayfish is a worm, not a shrimp.
Online rumors: crayfish is not shrimp, but a kind of bug, which foreigners don't eat. It was introduced to China by the biochemical troops of the Japanese invaders to dispose of corpses. It is said that a large amount of harmful heavy metals such as lead, cadmium and chromium have accumulated in its body.
Fact: According to popular science experts, crayfish is a kind of freshwater crayfish, belonging to crustacea subfamily of Arthropoda. It has its own scientific name, Procambarus clarkii. Crayfish's hometown is not in China or Japan, but in North America. Its main habitat is along the Gulf of Mexico, especially near the mouth of the Mississippi River. According to FAO statistics, the annual global trade volume of crayfish is as high as 300,000 tons. Popular science experts say that in the United States, the hometown of crayfish, crayfish began to be eaten as early as 200 years ago, and the number was very large. There are also many markets that specialize in selling crayfish, which are also eaten in European countries, but the Japanese really don't like it because they think crayfish meat is firewood.
Eight, microwave heating food causes cancer.
Online rumors: microwave-heated food can easily produce a large number of cancer cells in the body, and it is also said that no one in foreign families uses microwave ovens.
Fact: Yi Zhu, an associate professor at the College of Food and Nutrition of China Agricultural University, said that compared with cooking methods such as frying, boiling and stewing, microwave oven can heat food at a higher temperature and cook for a shorter time, which will not destroy nutrition, but help to retain nutrients. At the same time, because the food is heated by microwave oven quickly, there is no need to add water, so the vitamins and minerals in the food are kept more. Experts point out that the principle of microwave oven is to convert electric energy into heat energy, while food only receives heat from microwave oven. As long as it is heated according to the instructions, its properties will never change. It only heats water molecules in food, and the food itself has not changed chemically, so it is impossible to produce carcinogens. At the same time, using the microwave oven at a distance of 5 cm from the oven door will not cause any impact on the human body.
Nine, the small dots that cover the license plate will make the electronic eye invalid.
Rumor on the Internet: It is said that if you remove the dot after the first letter of the license plate, you can't shoot your license plate clearly without the focus electronic eye!
Fact: Electronic eye shooting is not focused on small points, but a whole shooting. Dots are interval symbols, so it is of little significance to remove them. If letters and numbers are altered, it will violate the law. Civilized driving is the right way.
Ten, put cactus in front of the computer can prevent radiation.
Rumor on the Internet: Putting a cactus in front of the computer can prevent radiation.
Fact: Cactus has no radiation protection function. And in fact, so far, no plant has been found to have radiation protection ability, so don't be fooled by the merchants!
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