Generally speaking, this layout is more scientific. The "store" part is equivalent to an independent cosmetics store or product store, accounting for about one-fifth of the total area. Its functions are mainly commodity display, image display, customer consultation, testing and so on. The whole store should be spacious, atmospheric, bright and beautifully displayed to facilitate customers' interest in buying; The part of the "courtyard" is equivalent to the nursing room of the beauty salon chain, which can be relatively hidden but elegant, especially separated from some pornographic places with ambiguous lights, so as to avoid unhealthy associations. This is also the operation of the men's beauty salon franchise chain. The layout of the front and back yards of men's beauty salons franchise chain stores can be understood as follows: it integrates cosmetics stores, professional nursing of men's beauty salons franchise chain stores, health massage centers, foot massage centers and other functions. (As you can observe, most consumers in foot massage centers and health massage centers are male customers), not only selling products, but also providing after-sales care or card protection services. Another situation is that some men's beauty salons join chain stores, which are set above the second floor and cannot form the layout of the front shop and backyard. Then you can omit the front store part, all of which appear as composite functions, and the projects can be divided by functions. Play business cards and health cards in publicity. If the area is large, you can consider adding other beauty-related projects, such as fitness, Sherbin, yoga and so on. If possible, you can also increase business and leisure areas such as coffee and tea. Of course, this form of investment cost is not low, but the return is often considerable. The key to the beauty chain is to choose a good address and require a good environment in the surrounding business district. From the way of promotion, on the one hand, the franchise chain stores of men's beauty salons can vigorously carry out group buying business in different seasons, and distribute sunscreen and antifreeze as benefits to some units or places where outdoor work and activities are mainly male, such as traffic police, geological prospecting, transportation, airport ground handling, golf courses and other units and departments. On the other hand, it is necessary to stabilize and safeguard male consumers through membership system. Taking advantage of the characteristics that men like to make friends, men's beauty salon franchise chains can establish a systematic and perfect membership system under the guidance of manufacturers, and carry out terminal meetings such as member friendship and theme salon activities to provide convenience for male customers, thus strengthening customer loyalty. And stimulate consumers to continue to generate consumption through member upgrades, point accumulation and other forms. Therefore, whether from the market capacity or the current actual situation, the existing franchise chain market of men's beauty salons has been in a backward state, which is the best time to cut into the franchise chain field of men's beauty salons, which is similar to the development process of women's beauty market. 10 years ago, domestic women's beauty awareness awakened, and some women boldly entered one of the few beauty salons at that time to join the chain to receive skin care. Running a men's beauty salon and joining a chain store is easier said than done.