The brand logo of Yili shares is surrounded by three "crescent shapes": two shades of green represent the far-reaching and vast grassland; Blue represents the bright sunshine in the clear sky, nourishes everything and symbolizes health and vitality; White represents nutritious milk, and the red "Yili brand" grows in the sunny blue sky and green space.

The whole logo is an oval outline, which expresses the harmony and balance of China. Effectively conveys the brand concept of "nourishing vitality", and each design element includes the health product support and vitality performance provided by Yili brand for the public, which has now become a unique and standardized fixed visual symbol of Yili brand.