For example, Shandong Weifang International Kite Festival, Harbin Ice Lantern Festival, Luoyang Peony Flower Festival and Zhangjiajie Forest Festival. By holding cultural and economic festivals and attracting investment, we can achieve a double harvest of economy and culture. Merchants can make use of people's enthusiasm to participate in these cultural activities, carry out advertising and physical sales, so as to achieve the purpose of marketing.

2. Add traditional cultural factors to brand marketing to promote marketing development.

"Red Bean" is the clothing brand and enterprise name of Jiangsu Hodo Group Co.,Ltd. Co., Ltd., which attracts consumers because of its rich cultural connotation and unique emotional charm. When it comes to it, people will think of Wang Wei, a great poet in the Tang Dynasty, "When those red plums come in spring, they blush on your southern branches?" For me, take a hug home as a symbol of our love. " Kongjia wine is the hometown wine of Confucius. An advertising word "Confucian wine makes people homesick" evokes countless people's nostalgia for home and traces the source of traditional culture.

The two giants of tea industry in Taiwan Province, Uni-President and Master Kong, both pay attention to the combination of China's traditional art aesthetics and the concept of TCM health preservation in their advertisements. For example, Master Kong's barley fragrant tea advertisement pays great attention to the pursuit of health. Whether the golden wheat field is chosen as the background or the details of six-rowed barley, it embodies the natural, green and healthy concept of TCM health preservation from all angles. It can arouse China consumers' cultural awareness and pursuit of health, and infer the development of marketing.

3. Integrate traditional culture into marketing content.

For example, animation and literary creation based on traditional culture, as well as dolls, dolls and ornaments based on historical celebrities or customs in traditional culture. These are all cultural marketing by using China people's sense of identity with national traditional culture.