We all know that pharmacies are different from ordinary profit-making stores, so the business model of pharmacies will never be the same as ordinary stores. With the development of society, many pharmacies have to change their business models in order to make profits. Let me introduce it to you. 1. Diversification to improve customer unit price profit model Diversification first requires pharmacies to be retail places, pharmacies to be retail places where medicines can be sold, and other retail places cannot sell medicines. With the increase of venue rent year by year, the increase of personnel cost, the rigidity of drug demand, the national price limit of some drugs, and the influence of community zero difference rate on pharmacies, the drug sales of pharmacies will gradually decrease, and the reduced sales and gross profit can only be made up by non-drug and fee-based services. In diversified management, choosing health, beauty, health, nutrition, health care, sports and other product categories will be the first choice. According to international practice, pharmacies will be the first choice for diversified profit models. 2. The profit model of private brand products based on high gross profit is the next evolution of the profit model of private brand products. For large chain pharmacies, they have the ability to develop their own brands, while for small and medium chain pharmacies, developing their own brands can only rely on the purchasing alliance similar to PTO in the industry. Unfortunately, these small and medium-sized pharmacies only want to rely on the alliance to provide all services, and are reluctant to cultivate their own brand products with the alliance. Without these differentiated private brands, the final result can only be that small and medium-sized chains are merged by large chains. 3. Profit Model of Internal Fine Management At present, the chain pharmacy industry in China is at least five years behind the department store industry, and there is great room for improvement in business philosophy, management level, store operation, promotion planning, human resources and performance management, commodity category management, professional pharmaceutical services, measures to increase turnover, logistics information system, systematic analysis and improvement of business data, etc. 4. Customer satisfaction continues to improve (sales related to professional medical services). The profit model realizes customer satisfaction, and professional medical services come first. High-level pharmaceutical services mainly recommend products and related sales combinations scientifically from the perspective of consumer treatment, so that consumers can choose the most effective drugs with less money. Secondly, drugs should establish the demand files of most consumers in the business circle and provide marketable and cost-effective products. The variety should be complete, which can save consumers' time and energy. There are three main reasons why consumers go to pharmacies to buy medicines instead of going to hospitals: first, pharmacies are rich in varieties and can choose independently; Second, it is convenient nearby; Third, the price is cheap. Only by doing these three things can the service be in place, the satisfaction be improved and the loyalty be cultivated. 5. Specialized positioning profit model There are three competitive strategies for industrialized positioning profit model: first, relying on large-scale concentration to form a profit model with leading total cost; The second is the differentiated positioning profit model; The third is a professional centralized profit model. The next profit model of chain pharmacies will need to focus on one format and make characteristics. Industry insiders predict that these optional formats are generally as follows: large-scale health pharmacies (health testing and experience, lectures, overall intervention pharmacies); Drug stores, community convenience stores, supermarket pharmacies, online pharmacies, medical clinics (Chinese medicine clinics), specialist pharmacies, community pharmacies, supermarket stores, prescription drug dispensing pharmacies (next to hospitals), advertising pharmacies, health care products stores and so on. Of course, it can also be distinguished in positioning, such as high-end positioning pharmacies in high-end business districts. Recommended reading: How do people's pharmacies become stronger and stronger?