Xiangyang Red is a specialty of Baokang in Xiangyang City, Hubei Province.
Xiangyang has a long history of tea production, profound tea culture and unique natural resources. In this legendary and cultural land, Shennong, the tea ancestor of China, once tasted all kinds of herbs and planted all kinds of grains. Zhuge Liang, the tea god of the Three Kingdoms, also worked in Longzhong for ten years. Wolong came out of the mountain and divided the world into three parts. Nanzhang, Baokang and Guchengshan, as the main tea producing areas, are located at the intersection of Jingshan Mountain and Wudang Mountain. They are located in the tea gold production line at 32 north latitude, with a unique climate and excellent black tea and green tea.
According to the records of the Municipal Tea Association, before the 1980s, the municipal agricultural department had guided tea enterprises to produce a small amount of black tea, which was mainly sold to the former Soviet Union. However, influenced by the domestic green tea consumption market, Xiangyang tea industry has always been dominated by green tea.
In recent years, the health care function of black tea has been gradually recognized by consumers, and its unique international fashion sense and freshness have attracted many young people to join the tea drinkers. Judging from the international tea market, black tea has become the category that consumes the most tea in the world. The output of 20 12 black tea accounts for about 64_ of the world's total tea output. Black tea is favored by more and more consumers because of its special taste and health, which is different from green tea.
The quality of Xiangyang tea is excellent, but the brand of Xiangyang tea is small and silent, and the tea category is single, which seriously restricts the development of Xiangyang tea industry. Facing the world trend, playing "Xiangyang Red" has become an important weapon for Xiangyang tea industry to seek leapfrog development.
20 10 under the circumstance that the green tea market tends to be saturated, the tea enterprises in our city rely on the strong technical force of the Municipal Academy of Agricultural Sciences and cooperate with Industry-University-Research to jointly develop "Xiangyang Red" black tea with summer and autumn tea raw materials through new technology research and development, and develop high-end black tea with Xiangyang regional characteristics from a brand-new perspective. In May this year, the high-end "Xiang Yanghong" tea new product launch conference was successfully held in wu shan zhen, Gucheng County. The expert group unanimously praised the high-end "Xiangyang Red" with high-quality characteristics of "fine gold, tender and sweet, bright soup color and mellow taste", and it is a rookie of high-end black tea in China; In September, the Municipal Tea Association held the first high-end "Xiangyang Red" tasting meeting in Wang Fu, Xiangyang, together with New Xiangyang magazine and related enterprises, which won wide acclaim.
"Xiangyang Red" Brand —— The Joint Efforts of Government and Enterprises
In recent years, according to the provincial government's idea of "cultivating leading brands in one industry" and "making the tea industry bigger and stronger", the municipal government issued "Opinions on Accelerating the Integration of Tea Industry and Building a Billion Tea Industry". According to the principle of "brand sharing, mutual benefit and win-win, unchanged property rights, independent accounting", this paper puts forward the goal of building a regional public brand of "Xiangyang Gao Xiang Tea" and a series of high-end products of "Xiangyang Red", and strives to achieve the goal of expanding the scale of tea industry, making the tea industry chain long and strengthening the tea industry economy.
With the strong support of the government and the promotion of policies, Xiangyang tea enterprises have actively changed the single tea-making idea that always focuses on green tea, made great efforts to develop multi-brand and multi-variety tea-making methods and production process ideas, made full use of summer and autumn tea raw materials, realized the innovation of new markets, new teas and new brands, and further consolidated the position of Xiangyang tea industry that focuses on green tea, supplemented by black tea.
Tea enterprises such as Yuhuangjian, Liu Han, Jingshanjin, Shuijing and Weijie, as leading enterprises in Xiangyang tea industry, are not only pioneers and leaders of Xiangyang Red, but also the new force and main force for the scientific development and leapfrog development of Xiangyang tea industry.
By the end of this year 10, the black tea developed in Xiangyang has been full of stars. There are mainly "Xiangyang Hongzhisheng" series produced by Hubei Yuhuangjian Tea Co., Ltd. (Zhisheng 18 1), "Jingxianghong" series produced by Hubei Jingshanjin Tea Co., Ltd., "Waterscape Red" produced by Hubei Tea Development Co., Ltd. and "Waterscape Red" produced by Hubei Liu Tea Co., Ltd.
According to experts, Xiangyang tea enterprises are actively exploring and innovating under the existing raw tea processing technology. "Xiang Yanghong" is developed on the basis of traditional Kung Fu black tea raw tea technology, combined with automatic tea making technology and precise program-controlled fermentation technology. The finished product has the characteristics of compact and slender appearance, golden bud dew, beautiful front seedlings, moist color, bright red soup color, bright red leaves and rich and lasting fragrance.
It has been three years since 20 10 began to develop "Xiangyang Red". After three years of construction, the comprehensive effects of Xiangyang Red brand in optimizing resource allocation, expanding leading enterprises, increasing farmers' income, promoting industrial upgrading and improving development efficiency have initially appeared. At present, there are six tea markets at or above the county level in Xiangyang, including three in Xiangyang, Baokang 1, Gucheng 1 and Nanzhang 1. Domestic tea consumption is also further improved, and the consumer groups of other teas such as black tea and oolong tea are also expanding.
Industry "Xiang Yanghong"-A Long Way to Go
Small tea industry, small tea people's livelihood, small tea articles, small tea culture. "Xiangyang Red", as the result of scientific and technological innovation of Xiangyang tea, is a banner of the rapid development of Xiangyang tea industry.
From the production level, with the increasing financial support of the central, provincial and municipal governments for the tea industry, the tea industry in Nanzhang, Baokang and Gucheng in Xiangyang has developed steadily. In 20 13, the tea garden area in the city reached 365,500 mu. The scale of tea garden has been further expanded, which provides a steady stream of raw materials for the next development of tea industry.
As of May 20 13, the output of spring tea in Xiangyang City has reached 7,578 tons, an increase of 2,778 tons year-on-year, including more than 3,500 tons of high and medium-grade tea, with an output value of 550 million yuan. The production and output value of tea in the whole city reached more than 70% of 20 12 ahead of schedule, and it is estimated that the annual production and output value will increase by 60% compared with 20 12. According to the current development trend, the overall output and output value of Xiangyang tea will be enlarged. It is estimated that the annual output of tea will reach10.2 million tons and the output value will exceed 2 billion yuan.
From the consumption level, black tea, as a new kind of tea, has successfully attracted a considerable number of consumer groups. After withering, rolling (cutting), fermentation, drying and other processing procedures, the produced black tea has the effects of refreshing and relieving fatigue, promoting fluid production and clearing away heat, relaxing blood vessels, benefiting the heart and nourishing the stomach, diminishing inflammation and sterilization, resisting oxidation, delaying aging, etc., and meets the tea drinking needs of more consumers. In this case, black tea has also taken a step towards healthy tea.
What's more worth mentioning is that the birth of "Xiangyang Red" not only enriched the categories of Xiangyang tea and increased the income of Xiangyang tea farmers, but also changed the custom of Xiangyang people drinking tea and promoted the rapid development of Xiangyang tea culture. Tea people's persistence and intensive cultivation of tea is not only because of the important contribution of tea industry to Xiangyang's economic development, but also because of the leading value of tea culture to Xiangyang's urban culture.
For a long time, Xiangyang tea people have advocated a healthy lifestyle and tasteful leisure culture, actively guided the general public to stay away from card tables, wine tables and entertainment tables, and put more tea tables, study rooms and cultural tables, striving to make the tea fragrance intoxicate the ancient city and make the city of wisdom and culture full of cultural atmosphere and civilized wind.
Although Xiangyang tea has a better foundation in terms of high aroma quality, industrial base, industrial scale and cultural accumulation, behind these gratifying data, we should see the huge gap between Xiangyang tea enterprises and Xinyang, Wuyishan, Fujian and Qimen, Anhui in terms of brand awareness, tea sales, industrial chain integrity and cultural excavation.
In the future, whether it is to unswervingly promote the organic integration of tea industry and tourism industry, the organic combination of tea enterprises and cultural marketing, or the organic aggregation of tea culture communication and entrepreneurship, it is worth thinking about by Xiangyang tea enterprises.
There is still a long way to go in Xiu Yuan. We firmly believe that with the unremitting efforts of generations of tea people, Xiangyang tea enterprises will certainly lead the butterfly change of Xiangyang tea industry innovation like cultivating high-end "Xiangyang Red".
Xiang Yanghong
Baokang county Xiangyang black tea ye association
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