The annual May Day is one of the most important festivals in beauty salons. How to make good use of this festival to do activities and lay a good foundation for the performance in the first half of the year? After a pat show, Las Vegas night, charity 9+ 1, 100-store wedding banquet, expert consultation and other colorful activities. Many deans find that most activities are to kill the goose that lays the golden eggs, which is not conducive to the long-term operation of beauty salons. So, what kind of activities can we do to improve our performance in a benign way? Back to the essence of marketing, there are only three ways to improve performance: 1, increasing the number of new customers; 2. Dig deep into the consumption potential of old customers; Let the old customers introduce us. More and more deans find that only from the customer's point of view, providing her with real and effective products, trying to help her solve problems and abandoning flashy tricks can we win the satisfaction and trust of customers for a long time, and beauty salons can get a steady stream of income! Therefore, the purpose of this scheme is to dig deep into the consumption potential of old customers, improve customer satisfaction and obtain high-quality recommended customers with less investment. At the same time, expand new customers. As a safe and quick-acting high-maintenance product, whitening repair liquid is very good not only as a tool to expand customers, but also as a means to lock and retain customers. It has helped more than 65,438+0,000 stores across the country to achieve good results-benign growth in performance, improved customer satisfaction and increased recommendation!

First, dig deep into the consumption potential of old customers

Screening of old customers

First, organize beauticians to analyze the guests and screen out AAA customers around 10. Requirements: 1, money: guests who can afford high-end products, 2, demand: people who want to improve their skin condition, and 3, people who can make quick decisions. In strict accordance with the above requirements, screening.

Step 2: Prepare

Print 30 "Royal Facial Care VIP Cards" with face value of 980 yuan. This card is required to be valid for 7 days, and this card can enjoy Huangyuan Shi Jia Anti-aging and Whitening Project for 3 times (only half a product can be used each time), for 3 consecutive days every day 1 time. In the name of giving back to old customers on May Day, it will be given to the 3A-level customers selected above. The royal facial care process is as follows:

Cleansing (with mild cleanser) → hydrating mask → toner → whitening repair solution (massage or ultrasonic introduction, 5- 10 minutes for customers with thin skin and 5- 10 minutes for customers with thick skin).

3. Customer experience

When guests come to experience for the first time, they should make half a face first, then let them see the effect (fine, smooth and transparent skin, shrinking pores), and guide them to make the other half after confirming the effect. For the first time, they only talked about the effect and mechanism, not sales.

When you come to do it the next day, you can guide the transaction while doing it. The transaction price can be set at XXXX yuan/small box (XXXX yuan/large box).

Enjoy:

A, 20 Royal facial care (anti-aging and skin rejuvenation) service;

B, a 36 (72) box. Use this box to make 20 times for the guests, and take the rest of the products home for the guests;

C. Give the guest a 4-day and 3-night tourist ticket worth 1380 yuan (from our company);

D, give two Royal Facial Care VIP cards worth 980 yuan (please note that only two cards are given), and let her give them to friends who are also 3A-level, so as to get the rights of referral!

E. Give 1 bottle of professional line toner with good moisturizing effect and put X-ray moisturizing mask.

Customers who didn't make a deal the next day will continue to make a deal when they come to do it the third day, and let the guests see the effect three times in a row. As long as the customer has the spending power, the transaction can usually be concluded. The individual who is too expensive can make a deal of 7 RMB XXXX first (you can come to the store for 7 times, and the customer can take the product home for 7 times, at half a dollar each time). It will be easy to make up the balance after use and enjoy the above scheme.

Second, introduce and realize automatic expansion.

The practice in most stores on New Year's Day and March 8th proves that the above methods have a good turnover rate and customer satisfaction, so the follow-up is to urge the guests to give the VIP card to her two friends, and the procedures for her friends to bring the card are the same as when she started. When a friend clinches a set of boxes, he recharges 580 yuan as a voucher and deposits it in his account. This will form a virtuous circle of automatically expanding high-end customers, which will snowball.

Third, multi-pronged approach to expand new customers.

1, printing leaflets, the core content of which is "Royal Facial Care" in 380 yuan at the original price. During the March 8th Festival, only 38 yuan is needed, and it will be distributed to women in nearby institutions and high-end residential areas, with good welfare. Attract customer experience (the experience process is the same as above).

2. Horizontal alliance with high-end women's clothing stores and jewelry stores nearby. Print coupons as gifts for each other. Customers can come to the beauty salon to enjoy 380 yuan's "Royal Facial Care" for free if they spend a certain amount in the other store. Realize that high-end customers in the other store will send you free of charge.

Note: Experience customers are different from old customers, so you must make a strong transaction (because the trust is not strong enough, you can make a small transaction of 7 yuan and continue to improve it later), otherwise customers will never come back.

(VIP card template can be found in the source file of the salesman)