First of all, we need to know what network marketing is, which can be called network marketing or network marketing promotion. It refers to business negotiation based on modern business concepts and relying on network, communication and digital media technologies to achieve marketing objectives. Creating wealth for customers is the core content of network marketing, and various methods based on network tools are the basic means to do network marketing well. Next, I will teach you five methods of agency operation.

1, Soft Text Promotion Marketing Method

Soft-text promotion refers to the writing method that allows consumers to step into the "thinking logic circle" established by merchants according to the corresponding conceptual requirements, demonstrate and reason with examples, and severely crack down on rapid product sales with a strong systematic psychological state. Soft text is a "text advertisement" written by the marketing planner of an enterprise or the copywriter of an advertising company. Compared with hard advertisements, the reason why soft articles are called soft articles lies in the word "soft", which is like hiding needles in cotton wool, hiding them without revealing them, and defeating the enemy invisibly.

2. Virus marketing and promotion methods

Virus marketing is more common in Internet promotion and brand promotion. Virus marketing applies the basic concept of customer word-of-mouth communication. Under the big data technology, this word-of-mouth communication is more convenient and fast, and can spread like pneumonia, so virus marketing (virus infection promotion marketing) has been transformed into an efficient data information dissemination effect.

In other words, virus marketing is based on providing valuable goods or services, "let everyone tell us" and completing the effect of "marketing leverage" according to the promotion of others. Viral marketing has now become the most unique technical means of network marketing, which has been successfully used by many shops and platforms. Viral marketing can also be called a kind of word-of-mouth marketing, which uses the communication between people to let us establish an understanding of service items and commodities and achieve the purpose of promotion. Because this kind of communication is carried out by customers themselves, it is a kind of network marketing technology with almost no cost. Virus marketing is not equal to spreading viruses.

3. Event marketing promotion methods

In short, marketing by taking advantage of the situation refers to the ways and means for merchants to attract the interests of mainstream media, social groups and consumers, seek to improve the popularity and brand advantage of merchants or products, shape excellent corporate brand image, and finally promote the market sales of products or services according to the planning scheme and organization application of people or things with communication effect, social influence and fan culture. Because this marketing method has the characteristics of wide audience and strong suddenness, it can make data and information achieve greater and best communication effect in a short time, and save a lot of promotion expenses for merchants. It has gradually evolved into a public relations communication and brand promotion method that broke out on a global scale in recent years.

4. Weibo marketing promotion method

Weibo marketing refers to the marketing method that creates wealth for shopkeepers and themselves through Weibo platform, and also refers to the business activities that shopkeepers or themselves discover and meet customers' various needs through Weibo platform. Weibo takes Weibo as the online marketing platform, and every audience is a potential marketing target. The company spreads company information and commodity information to friends by updating its own small blog, and creates a good corporate image and commodity brand image. You can communicate with you by updating the content every day, or announce the topics you are interested in to achieve the purpose of marketing. This method is the Weibo Marketing newly released by Internet technology.

This marketing method attaches great importance to the transmission of use value, interactive communication of content, rational layout and accurate positioning of system software. The vigorous development of Weibo has also led to its remarkable marketing effect. Weibo marketing involves verification, reasonable fans, friends, topic discussion, famous blogs, developer platform, overall operation and so on. Since 20 12, 12, Weibo has released the service platform of the company's service providers to provide corresponding help for the company's marketing in Weibo.

5. WeChat marketing promotion method

Wechat marketing is a company or individual marketing model in the era of Internet economy. It is a popular online marketing method with the popularity of WeChat. There is no limit to the distance of WeChat. After registering WeChat, customers can have a contact with the "friends" who apply for registration around them. Customers push the information they want, and stores promote their products according to the information they want, thus completing one-to-one marketing.

The key of WeChat marketing lies in the regional positioning marketing realized by mobile phone clients in Android mobile phone system, Apple mobile phone system or notebook. According to the introduction of WeChat public platform, the store has integrated the intelligent management system of recommendation rate WeChat membership card to display the micro-website, micro-member, micro-push, micro-payment and micro-activity of the store, which has produced a major online and offline WeChat interactive marketing method.

The above are five common concrete methods about the operation of network marketing agency. I believe you will gain something. Thank you for your watching and support!