I believe that many people who want to lose weight have the trouble that they finally make up their minds to lose weight, but they often have some inevitable dinners or dates. Let's share the business plan of the fitness center.

Business Plan of Catering Restaurant 1 Campus Catering Business Plan

With the arrival of summer, many people are forced to lose weight because of their body shape. As long as you look at more than 100 products on the market, you will see great market potential.

However, the development of weight-loss equipment and drugs is also facing a certain threshold, which is not suitable for most entrepreneurs. In contrast, the catering and retail industries are closer to people's lives, but most entrepreneurs can also know that the competitive pressure in the catering industry is relatively high now, and the distribution of market profits is almost fixed. How to widen the gap in this market economy is very important.

The market profit of catering industry is recognized as an investment project, but it is difficult to start with high market saturation. Imagine that if your restaurant is a business model with the theme of losing weight, the main crowd must be beautiful women who want to lose weight.

The share of money that women can pay for their beauty is predictable. Being able to launch a series of low-energy and low-fat meal packages has solved the embarrassment of some meals I have to face during my weight loss.

I said that you have opened a restaurant, and you can launch such a special package for trial operation. Through the combination of color and nutrition and the concept of eating only without getting fat, it will definitely be liked by many female customers.

At the same time, losing weight is a big project that needs to be sustained, so as to maintain the continuity and stability of your customers. Of course, a large part of the reason depends on your chef. Isn't it the new lipstick and lotion between Amway girlfriends? Do you have an appointment for dinner next time? Female word-of-mouth is also a very important way of publicity.

Business Plan of Diet Restaurant 2 Business Plan of Healthy Restaurant

First, the basic situation:

1. Company Name: Hong Kong Restaurant

2. Industry type: catering industry

3. Organizational form: individual industrial and commercial households

Main business scope: The county center of my hometown is the center of people flow.

4. Place of business: Anxi County, Fujian Province

Area: The floor area is about 150 square meters.

Reason for choosing this location: Because there is no tea restaurant in the center of the county, this location is an area where people and cars are concentrated, with convenient transportation and very broad market prospects.

5. Personal information of entrepreneurs:

Name: Wang Yiya

Gender: Female

Age: 20 years old

Education: University

Relevant work experience: I used to work in a restaurant and know a little about business, but I will increase my social practice and learn this knowledge in the future.

Second, the project overview:

I am a graduating college student, majoring in management. I have been interested in business since I was a child, and my family also deals in tea.

Now that I am graduating from college, it is hard to find a job. I have always hoped to open a tea restaurant in my hometown and develop myself based on my hobbies and longing for my career.

My hometown is rich in tea, which makes me have a special affection for tea since I was a child, and now there are also gradually developed tea-related foods, which makes me have a great interest in tea.

According to my experience, financial situation and my understanding of today's society, I decided to act cautiously and think twice before you do it, because it is risky and my own experience is insufficient.

With the continuous improvement of residents' living standards, the pursuit of environmental protection and health has become a way of life.

Many functions of tea contribute to health.

Green food can ensure people's physical and mental health, and customers are the first, which is our aim.

Third, the market analysis

With the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum.

At present, in China's catering market, Chinese-style dinner is the mainstay, while western-style dinner is gradually emerging, but the scale is still small; Foreign fast food is the main fast food, and KFC, McDonald's and Pizza Hut are the main players in the market. Chinese fast food is booming, but it can't compete with "foreign fast food" at present.

Compared with the successful marketing model of specialization, branding and chain of foreign fast food.

The development of catering in China is obviously inferior. How to occupy that part of the market is a problem we need to solve.

As people pay more attention to their own health and food safety.

However, after the exposure of obesity caused by long-term consumption of foreign fast food fried and high-energy food.

Food safety has become a hot topic? How to give consumers a safe diet has become the theme of the future development of the catering industry.

It can be predicted that it will be the development trend of catering industry in the future to advocate green consumption by using the concepts of environmental protection, health and safety.

The proposal of green catering is actually the progress of social civilization and a new concept of catering culture.

In the next few years, the business model of China catering industry will be diversified, the internationalization process will be accelerated, and green catering will become fashionable, which will undoubtedly bring opportunities for investing in green catering industry.

Fourth, market research.

1. Market prospect: Tea restaurant is an advanced dining place, and Chinese food includes: porridge, noodles, rice, snacks, stews, barbecues, braised dishes, stir-fried dishes, hot pot and so on. Western food includes Korean food, Japanese food and French food. Suitable for young people, couples, business people, college students, etc. A person who pursues the taste of life.

High-quality and diversified dishes, combined with member management system and certain marketing promotion activities, are a project with high profit rate and quick return on investment, which has attracted great attention from many investors who are interested in entering the catering industry.

2. Investment criteria and return:

(1) amount budget.

According to the capital situation, investors can consider opening three levels of tea restaurants: community stores, standard stores or flagship stores, with a total investment of 80,000 yuan, 65,438+10,000 yuan and150,000 yuan respectively.

It is best to take 70% of the total investment as the actual investment and 30% as the reserve fund to deal with the follow-up investment and emergencies after opening.

Investment in standard stores is 6,543,800 yuan, including store rent of 20,000 yuan (about 100 square meter); Elegant and modern decoration, about 30 thousand yuan; Tea sets and other equipment (tables and chairs, air conditioners, stereos), 20,000 yuan; All kinds of tea, food and fruit, 20 thousand yuan.

(2) Revenue evaluation.

The tea restaurant is open every day 14 hours, and receives customers on average every day 150 people. Each person spends 25 yuan, and the daily turnover can reach 3,750 yuan. Calculated according to the net profit rate of 20%, 750 yuan earns a profit every day and more than 20,000 yuan every month.

Investors can recover the cost within half a year, and the profit in the first year can reach more than 654.38+10,000 yuan.

3. Business survey of peer meals nearby: There are Shaxian snacks, Western fast food restaurants, Chinese fast food restaurants, food stalls and stir-fried dishes nearby.

In addition to western-style fast food restaurants, other restaurants have poor environment and do not pay attention to hygiene.

People's living standards have improved, the materials they need have improved and increased, their lifestyles have changed, their consumption concepts have mostly increased, and they are more pursuing spiritual civilization.

And there are several large shopping malls and middle schools within a few hundred meters, which is more conducive to the increase of customers.

Business Plan of Fitness Center 3 Business Plan of TCM Health Center

I. Introduction of the Project

1, project name: XX Traditional Chinese Medicine Health Center

2. Project scale: The plot is located in the new urban area, with shops of about 200-300 square meters, smooth traffic, convenient parking and large-scale surrounding business atmosphere.

3. Project background: With the improvement of people's income level, people's desire to pursue health and longevity is enhanced, the pressure of life and work and the destruction of the environment lead to the deterioration of people's health status, which makes people's demand for health preservation increase year by year. Traditional Chinese medicine has the theory of "treating diseases before they occur", which is the theoretical basis of medical treatment-treating diseases that are not sick, treating diseases that want to get sick, and treating diseases that are already sick; Through physical therapy of traditional Chinese medicine, dredge meridians, mediate the balance of yin and yang, and build a health pavilion with Chinese medicine characteristics with the goal of preventing diseases. At present, * * does not have a professional health pavilion, and the demand of tourists in * * is enough to develop the first distinctive Chinese medicine health pavilion, so as to seize the opportunity and take the lead.

4. Business philosophy: Chinese medicine characteristic health care center provides unique services such as massage, moxibustion, medicated bath, fumigation, health tea and medicinal liquor. , so as to realize all-round, targeted, quick-acting, pure natural therapy sub-health conditioning projects, meet people's health care needs, and highlight professional, branded and large-scale characteristic health centers.

Second, Chinese medicine health care projects

1, massage, massage, acupuncture;

2. Hanging moxibustion, moxibustion, cupping and scraping;

3, medicated bath, fumigation, foot bath;

4. Health tea and health products;

5. Medicinal oil and medicinal liquor;

6, female beauty and body weight loss;

7. TCM constitution differentiation, physical examination and consultation.

Third, the marketing of TCM health centers

1, market segmentation:

A) Bosses, white-collar workers, government officials and bank employees over a)30 years old.

B) The average income of women aged 25-55 is.

C) TCM health-preserving people and the elderly who pursue health and nature.

D) Sub-healthy people such as neck, shoulder, lumbocrural pain and hyperosteogeny.

2. Market positioning

Health center with Chinese medicine characteristics-serving customers with mid-range price, high-end service and professional level, designed as pyramid profit model. In other words, when designing a profit model, it is mainly divided into two parts to combine different products and services:

Some of them are non-characteristic and universal projects. As the bottom of the profit pyramid, most of these services are meager or unprofitable. For example, foot bath and massage are available in many health centers and can be consumed by ordinary people. Then the price of this part can not be set very high, which is acceptable to the general public, and it is more affordable than medical institutions and can enjoy a good environment.

The other part is very distinctive and competitive projects, such as medicated bath fumigation, moxibustion, health tea, medicinal liquor and so on. These products or services have the characteristics of traditional Chinese medicine, and customers should have a very high cognitive interest in them. As the top of the pyramid, they can sell at high prices, so there will be profits.

Generally speaking, the "pyramid" profit model is that there are both "profiteering" products and low-profit products, both high-end customers and low-end customers, which are treated separately to achieve the comprehensive profit of health centers.

3, environmental positioning

A) Overall style: The interior decoration is simple, elegant and fashionable, creating the best enjoyment in vision and mood. Full of Chinese style (Chinese medicine is the quintessence of China, and proper use of Chinese style can give people a comfortable and peaceful feeling, which is in line with the theme of health preservation). (Around the Chinese classical style, uniform clothing (the waiter's clothing can adopt Chinese style, such as cheongsam, Tang suit, Chinese tunic suit and so on. ) leaflets, service project names and many other aspects are fully set off)

B) Environmental promotion of the health center: as environmental promotion, it is mainly the internal and external environment. The external environment can attract customers into the store, and the title is eye-catching and easy to remember, reflecting the healthy elements of Chinese medicine style; The internal environment can stimulate customers' consumption and successfully retain customers. Classical, slow-paced light music makes customers feel relaxed and comfortable, plant essential oil is ignited, and the health pavilion is filled with an intoxicating fragrance of flowers and plants.

4. Promotion methods

1) advertising promotion

Network promotion: promote our stores and services in local forums, post bars and microblogs by writing soft articles, press releases and other forms, and establish popularity. Auxiliary mass-sending (use QQ mailbox, because QQ uses crowds and there are many people) for publicity. If possible, set up your own website of health center, publish all kinds of information, and help customers answer questions online.

2) door-to-door sales promotion

Because your customer base is mainly white-collar workers and bosses of some government agencies. Therefore, in addition to advertising marketing, but also with personnel marketing. Establish customer relationships. For government agencies and units, you can discuss with the unit whether you can buy a consumption card in the form of a welfare card. So if this channel is the most important, it is mainly through the relationship with customers to achieve online marketing.

3) Regular promotion

The favorable opportunity for product sales: during the promotion of new products and popular projects, member development and coupon distribution are carried out. Promotion of important festivals: New Year's Day, Spring Festival, Women's Day, Mother's Day, Teacher's Day, Mid-Autumn Festival and anniversary celebration. Hold preferential activities, develop members and issue discount coupons in these festivals.

4) Career promotion

A free TCM health school is often held twice or once a week. In its own shop, bosses, leaders, white-collar workers and sub-healthy people are invited to learn health knowledge. Develop your own customers. With the spread of news, the number of students will increase. The effect will be better.

Fourth, the management system

In order to achieve long-term development and long-term retention of customers to win a good reputation. This is inseparable from our internal management. We can even say that internal management is our lifeline. Therefore, it is necessary to establish a management system to achieve better economic benefits.

1, daily management system, attendance system

2. Reward system and health system

3. Workflow system and behavior etiquette system

4, professional operating procedures, professional terms of service

5. Conference system and training system

6, personnel management, financial system

Verb (abbreviation of verb) investment plan

The total investment plan of this project is10,000 yuan. It takes 1 year to form the scale and reputation, 2 years to make a profit and 3-4 years to recover the cost.

(A) the scale of investment

1, area: about 200-300m2.

2. Layout: There is a 1 consultation hall at the front desk.

There are 1 consulting rooms and reception rooms for Chinese medicine majors.

Professional health rooms: 5 rooms (2 rooms), 2 rooms (4 rooms), 2 luxurious single rooms and 2 fumigation medicine bathrooms.

There are 1 leisure tea rooms and product display areas.

There are two areas of specialization for women.

3. Personnel:

Principal: 1 person

Professional health technicians: 5-8 people.

Late stage of front desk fee management: 2 persons.

(2) The investment cost is 1, and the interior decoration of the house is 654.38 million yuan. 2 health facilities, furniture, appliances to buy 60 thousand yuan. 3. Advertising, opening ceremony and public relations promotion: 30,000 yuan.

4. House rent: 30,000-50,000 yuan/year.

5. Personnel salary: 3,000 yuan/month on average; 6. Health care consumables, employee clothing, office supplies, water and electricity network, etc. 20,000 yuan/month. (3) Benefit analysis is divided into three stages:

After the opening of 1., the first stage is the investment period. We need to invest in advertising, so that friends who need TCM health care can have a one-year cognitive process about our characteristic TCM health care center.

2. The second period is the non-return period, during which members joined. The library began to operate normally, but the balance of income and expenditure was the best, which lasted for one year.

3. The third period is a stable period and a return period for members. During this period, members are stable, new members are constantly joining, and scattered customers will continue to flow; The income of health centers began to rise sharply. After the fourth year, the profit will increase by 30-40% every year.

The specific figures will be directly proportional to the funds, venues and facilities invested in museum construction, so I won't list them here.

Summary of intransitive verb items

Traditional Chinese medicine is the treasure of the motherland. Traditional Chinese medicine culture is deeply rooted in the hearts of the people, and the health care effect of traditional Chinese medicine is deeply rooted in the hearts of the people. The practicality and professionalism of TCM technology have been recognized by the society, especially its natural environmental protection, no trauma and no side effects of drugs reflect mysterious effects.

We use the celebrity effect of famous doctors in famous schools to improve the quality service for those who need and know how to keep in good health through professionalism and technology, so as to realize the profit of the health center. Combined with the passenger flow of tourism resources, it can provide rich customers for our health service. Technology spreads the brand, management produces benefits, and the project of * * TCM characteristic health pavilion is feasible.