Ge Hong's medical monographs and later doctors of Lingnan School summed up the rich experience of working people in preventing and treating diseases for a long time, and formed herbal tea with profound Lingnan culture. Its formula and terminology were passed down from generation to generation. Historical allusions and folklore about herbal tea are widely circulated in Lingnan and overseas.
For hundreds of years, the herbal tea shops in Guangdong, Hong Kong and Macao have formed a unique Lingnan cultural landscape. The unique and profound cultural connotation of herbal tea makes it have a lasting expansion, which is an incomparable advantage for any beverage in the world at present.
The earliest Guangdong herbal tea was created by Wang Zebang, a native of Heshan, Guangdong, on 1828 (eight years of Qing Daoguang). Later, Wang Lao Ji's herbal tea crossed the ocean and circulated among Chinese people all over the world for more than 70 years. It can be regarded as a pioneer of heat-clearing and detoxicating beauty drinks.
Herbal tea also has a unique cultural heritage. "Baozhilin" has long been famous at home and abroad because of Huang Feihong; Wang Zebang, the founder of "Wang Lao Ji", is called "Medicine Man", which is closely related to historical figures and events such as Empress Dowager Cixi, Hong Xiuquan, Taiping Army and Lin Zexu. Baoji Pill is a famous product of Li Zhongshengtang Pharmacy, which is exported to Southeast Asia, the United States and Canada.
Herbal tea production technology has been passed down in the family for hundreds of years. During the "Cultural Revolution", although the herbal tea culture was severely damaged, not only did the herbal tea shop close, but there were few artifacts left, such as utensils, sites, relics, historical materials and photos, but it still lasted for a long time in Hong Kong and Macao.
Wang Laoji, Shangqingyin, Jianshengtang, Deng Lao, Baiyun Mountain, Huang Zhenlong, Xu Qixiu, Chunhetang, Jinhulu, Xingqun, Runxintang, Shaxi, Lee, Qingxintang, Xinglinchun, Baoqingtang, Fuqingtang, Huang Fuxing and other 18 herbal tea brands and their herbal tea culture have been widely recognized by the public.
Second, the brand history of Wang Lao Ji Wang Zebang died in 1883, and the third generation of the Wangs fell apart. Among them, Wang Yuheng moved to Hong Kong to have children, while Wang Henghui and Wang Ruiheng stayed in Guangdong to manage Wang Laoji's Yuan Heng.
19 1 1, Yuan Heng of Wang Lao Ji, registered in the Republic of China, gourd signboard. 1935 Guangzhou Wang Lao Ji Yuan Heng Ji Wang Yuan Zhen, the fourth-generation great-grandson of Wang Zebang, registered his trademark in Guangdong with Wang Lao Ji's olive gourd pattern.
1936, Wang Yuan Zhen re-registered the trademark of "Wang Lao Ji Gongsun's father and son", and then 1956, Wang Yuanzhen registered the trademark registration certificate of Wang Lao Ji and the special drug business license. After decades of development, Wang Laoji's water bowl herbal tea stalls have spread all over Guangdong urban and rural areas. Where fried dough sticks and pancakes are salty, Wang Laoji herbal tea and herbal tea powder are sold, and "Wang Laoji" has gradually become synonymous with Guangdong herbal tea.
1956 Public-private partnership, Wang Laoji, Garbo Stack, Changjiang Hall and other eight well-known enterprises formed the "Wang Laoji Joint Pharmaceutical Factory" to continue to produce authentic Wang Laoji herbal tea and other products. 1September, 965, the pharmaceutical factory was renamed as "Guangzhou No.9 Chinese Medicine Factory".
1982165438+10 In October, Guangzhou No.9 Chinese Medicine Factory was renamed as Yangcheng Pharmaceutical Factory. On June 26th, 1992 and 165438, the joint-stock system transformation of enterprises was completed and "Guangzhou Yangcheng Pharmaceutical Co., Ltd." was announced.
1992, Yangcheng pharmaceutical co., ltd (the predecessor of wanglaoji pharmaceutical co., ltd of Guangzhou pharmaceutical group) first produced boxed wanglaoji herbal tea and canned wanglaoji herbal tea by using the herbal tea formula that has been passed down for more than a hundred years, which can be described as the earliest herbal tea plant beverage in China and is widely sought after in the south China market. Before 1995, canned Wang Laoji was always produced and operated by GPHL. After 1995, GPHL authorized Hongdao Group to produce and operate Wang Laoji in red cans and bottles within a certain period of time, while GPHL operated boxed Wang Laoji, which has become the first brand of Tetra Pak packaged drinks.
From 65438 to 0996, GPHL was formally established, and intangible assets such as Wang Laoji trademark were held by GPHL according to relevant regulations. In 2000, GPHL authorized Hongdao Group to use the trademark "Wang Lao Ji" with the registration number of 626 155 on the red pot herbal tea beverage, and the period was from May 2000 to May 20 10 * * 10.
In 2004, it was renamed as "Guangzhou Wanglaoji Pharmaceutical". In February, 2005, Guangzhou Wanglaoji Pharmaceutical Co., Ltd. was established by GPHL and Hong Kong Tongxing Pharmaceutical Co., Ltd., and Guangzhou Wanglaoji became a joint venture company. In 20 12, the "Great Health Industry" plan with Wang Laoji as the core ushered in a new starting point of leap-forward development, and Wang Laoji began to make a comprehensive layout in terms of production capacity, medicinal materials, extraction, canning, packaging and transportation.
On May 9th, GPHL recovered the production and management rights of Wang Laoji in red cans and red bottles according to law, and published the Development Strategy of Wang Laoji Herbal Tea 136, which outlined the blueprint for the development of Wang Laoji in red cans. In June, the red pot Wang Laoji made a shocking appearance; At the end of June, Wang Laoji Great Health and Unity, Yinlu and many other top domestic food production enterprises signed strategic cooperation agreements; In August, the first Wang Laoji herbal tea production base was settled in Taizhou National China Medical City; In September, the world's largest and most standard herbal tea production base and Wang Laoji Health Industry Headquarters settled in Nansha National New District; In 65438+February, three new products of Wang Laoji solid herbal tea, low-sugar herbal tea and sugar-free herbal tea, and the first direct drinking machine in the herbal tea industry were jointly listed.
On 20131kloc-0/4, Wang Lao Ji got an electric shock for the first time on the big screen, and the micro film "Love on Earth" was broadcast on Youku. The premiere of Wang Lao Ji's micro-film received more than 90,000 hits, including more than 600,000 plays on the PC side. 2065438+At the beginning of June, 2004, the new "Guangyao Edition" red jar of Wang Laoji herbal tea was listed.
Since 184, the product form of Wang Laoji herbal tea has undergone carrier changes such as water bowl herbal tea-herbal tea bag-herbal tea powder-herbal tea beverage, but its secret recipe and connotation have been truly passed down by Wang Laoji people.
3. Who designed Wang Laoji's logo and what historical changes have been made? The time-honored Wang Lao Ji was founded in 1828, and "Wang Lao Ji" was written by Lin Zexu.
The story of Wang Laoji can be traced back to 1828 at the earliest. This year, Wang Zebang, a native of Heshan, Jiangmen, Guangdong Province, opened a herbal tea shop in Guangzhou, specializing in water bowls of herbal tea.
Wang Zebang was originally named Aji, hence the name of Wang Laoji Herbal Tea Shop. It is rumored that when Lin Zexu went to Guangdong incognito check cigarettes and experienced the miraculous effect of Aji herbal tea, he sent someone to give Wang Zebang a big copper pot engraved with the words "Wang Lao Ji". From then on, Wang Zebang took "Wang Lao Ji" as the font size.
With the change of history, Wang Laoji herbal tea has been divided into several branches and developed in Guangzhou, Hong Kong, Jiangsu, Zhejiang and other places.
191212 On February 24th, the three sons of the third generation descendant Wang Guifa signed a division of labor contract under the auspices of my mother, stipulating that each family would "not infringe on each other's scope".
—— A branch of Yuheng went to Hong Kong and overseas, and after several twists and turns, it developed into a "red pot Wang Laoji"; Henghui, the branch, stayed in the store in Nanyue. After several ups and downs, it is the "Green Box Wang Laoji" (the predecessor of Wang Guangyao Laoji); Other branches, after several times of destruction, such as division of production, war, transfer and repurchase, have no trace to be found.
1938, the Japanese army invaded Guangzhou, and Wang Laoji's warehouse was burned to the ground and forced to stop production.
After the victory of the Anti-Japanese War, the fourth generation of Wang Laoji negotiated to rebuild Wang Laoji herbal tea. Among them, the eldest sister and her husband Hu Duowen get a 70% dividend, and the five brothers Wang and Wang Baoyao get a 30% dividend. They rebuilt their ancestral shop in Jingyuan Road, Guangzhou. Later, the ancestral shop moved to No.71Zhuhai Middle Road, and expanded two branches: Wang Laoji of Jiefang Road and Wang Laoji of Hongde Road.
Wang Laoji herbal tea has probably gone through four stages. At the beginning, it was the original ecological self-cooked herbal tea, that is, the herbal tea shop; The second stage, tea bag, is a bit like Chinese medicine formula; The third stage, herbal tea granules, boiled water; The fourth stage is the present beverage form.
Fourth, I want to know the historical origin of herbal tea. Herbal tea has a long history. In 306 AD, Ge Hongnan, a Taoist priest of the Eastern Jin Dynasty, came to Lingnan. Because of the prevalence of boils at that time, Ge Hong was able to carefully study various drugs for febrile diseases in Lingnan. Ge Hong's medical monographs and later doctors of Lingnan School summed up the rich experience of working people in preventing and treating diseases for a long time, and formed herbal tea with profound Lingnan culture. Its formula and terminology were passed down from generation to generation. Historical allusions and folklore about herbal tea are widely circulated in Lingnan and overseas. For hundreds of years, the herbal tea shops in Guangdong, Hong Kong and Macao have formed a unique Lingnan cultural landscape. The unique and profound cultural connotation of herbal tea makes it have a lasting expansion, which is an incomparable advantage for any beverage in the world at present.
The earliest Guangdong herbal tea was created by Wang Zebang, a native of Heshan, Guangdong, on 1828 (eight years of Qing Daoguang). Later, Wang Lao Ji's herbal tea crossed the ocean and circulated among Chinese people all over the world for more than 70 years. It can be regarded as a pioneer of heat-clearing and detoxicating beauty drinks.
Herbal tea also has a unique cultural heritage. "Baozhilin" has long been famous at home and abroad because of Huang Feihong; Wang Zebang, the founder of "Wang Lao Ji", is called "Medicine Man", which is closely related to historical figures and events such as Empress Dowager Cixi, Hong Xiuquan, Taiping Army and Lin Zexu. Baoji Pill is a famous product of Li Zhongshengtang Pharmacy, which is exported to Southeast Asia, the United States and Canada.
Herbal tea production technology has been passed down in the family for hundreds of years. During the "Cultural Revolution", although the herbal tea culture was severely damaged, not only did the herbal tea shop close, but there were few artifacts left, such as utensils, sites, relics, historical materials and photos, but it still lasted for a long time in Hong Kong and Macao. Wang Laoji, Shangqingyin, Jianshengtang, Deng Lao, Baiyun Mountain, Huang Zhenlong, Xu Qixiu, Chunhetang, Jinhulu, Xingqun, Runxintang, Shaxi, Lee, Qingxintang, Xinglinchun, Baoqingtang, Fuqingtang, Huang Fuxing and other 18 herbal tea brands and their herbal tea culture have been widely recognized by the public.
5. Wang Lao Ji herbal tea herbal tea is a kind of "medicinal tea" made from Chinese herbal medicines in Guangdong and Guangxi, which has the function of clearing away heat and promoting diuresis.
Among many old herbal teas, Wang Laoji is the most famous. Wang Lao Ji herbal tea was invented in the Qing Dynasty, and it has been 175 years. Is recognized as the ancestor of herbal tea, known as the "king of medicinal tea."
In modern times, Wang Laoji herbal tea has spread all over the world with the footprints of China people. In the early 1950s, due to political reasons, Wang Laoji Herbal Tea Store was divided into two branches: one completed the public transformation and developed into today's Wang Laoji Pharmaceutical Co., Ltd., producing Wang Laoji Herbal Tea Granules (National Medicine Zhunzi); The other was brought to Hong Kong by descendants of the Wangs.
In Chinese mainland, Wang Laoji's brand is owned by Wang Laoji Pharmaceutical Co., Ltd.; In other countries and regions, the trademark of Wang Laoji is registered by Wang's descendants. Jiaduobao is a Hong Kong-owned company located in Dongguan. Authorized by Wang Lao Ji Pharmaceutical Co., Ltd., the formula is provided by the Queen of Hong Kong. The company exclusively produces and operates Wang Lao Ji brand canned herbal tea (food name) in Chinese mainland (commonly known as "Red Canned Wang Lao Ji").
Mention "Wang Lao Ji" herbal tea, is it from Guangzhou, and you will know. Because it is so famous, people at home and abroad know it.
Who created "Wang Lao Ji"? Why is it so famous? According to legend, this bowl of "Guangdong Herbal Tea King" was created by Wang Zebang, a folk medicine dealer, and its world-famous reputation was also related to Lin Zexu, the minister of smoking ban in Qing Dynasty. Wang Zebang loved medicine all his life, from Baiyun Mountain (23.
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00%) collected medicine and sold the diagnosis in his own drugstore. The average patient can get rid of illness and strengthen the body by taking his three or five herbs. He has a good medical ethics, regardless of wealth, does not put on airs, and only seeks to cure diseases and save lives.
So everyone regards him as one of their own and is used to calling him by his real name-Aji. When you get older, you will naturally become "Wang Lao Ji".
One summer day, Lin Zexu banned smoking in Guangdong and was tired all day. Unfortunately, he suffered from heatstroke, sore throat and cough. The entourage invited a famous doctor to prescribe medicine, but the effect was not obvious, and the condition became more and more serious, so they were very anxious.
Someone actually found Wang Laoji, and the medicine was cured. So, Lin Zexu came to thank him and asked his name and medicine.
Wang Laoji replied truthfully: "People call me Wang Laoji, just a few worthless herbs to cure you." Lin Zexu can't help but sigh: "The poor can benefit more from the difference between medicine and cheap medicine.
If we can boil the medicine into tea and let people drink it at any time, it will be of great benefit to the public. "Listen to Wang Laoji, if you think.
A few days later, he opened a stall and sold tea. When Lin Zexu learned of this, he ordered a large copper gourd jar with the words "Wang Lao Ji" engraved on it.
Since then, Wang Lao Ji not only sells herbal tea, but also makes medicinal materials into medicine bags to facilitate customers to travel long distances. Wang Lao Ji herbal tea has been handed down from generation to generation, blooming everywhere and benefiting everyone. Until today, it has lasted for a long time.
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6. How old is Wang Laoji? Wang Lao Ji Herbal Tea was founded in the light years of Qing Dynasty (1828), and is recognized as the ancestor of herbal tea.
Made of herbal materials, it is known as the "king of herbal tea". The product form has changed from water bowl herbal tea-herbal tea bag-herbal tea powder-herbal tea beverage and other carriers.
In addition to Wang Laoji in red jar and Wang Laoji in green box, Wang Laoji herbal tea in 500ml and 1.5L bottles was successfully put on the market in June, 20 12. On February 27th, 20 12, Wang Laoji herbal tea family added "three auspicious treasures": solid herbal tea, low-sugar herbal tea and sugar-free herbal tea, which created a new form of herbal tea products. 2065438+On February 3, 2004, the case of Wang Laoji v. Jiaduobao for false propaganda dispute was publicly pronounced in Beijing No.3 Intermediate People's Court.
The court ruled that Jiaduobao stopped using the advertisement with the words "Jiaduobao herbal tea won the first can of China beverage for seven consecutive years", published a statement in the designated media for seven consecutive days to eliminate the influence, and compensated Wang Laoji for 3 million yuan. The listed company Baiyunshan 19 announced that GPHL and Guangzhou Wang Lao Ji Da Health Industry Co., Ltd. received the judgment of Guangdong Higher People's Court.
The Guangdong Higher People's Court made a final judgment on the "matching scheme" of Wang Laoji and Jia Duobao, rejected Jia Duobao's appeal and upheld the original judgment.
Seven. Does anyone know the cultural history of Guangdong herbal tea? Herbal tea has a long history. The earliest herbal tea was Wang Laoji, which was founded by Wang Zebang from Heshan in 1828. With Qian Qian's "Laoguang" crossing the ocean, herbal tea finally began its journey to five continents. During his visit to the United States from 1898 to 1903, Liang Qichao wrote a book "Travels of the New World", in which: "Westerners like to use Chinese medicine, so they are rich enough. There is a kind of so-called Wang Laoji herbal tea, with copper coins in Guangdong, which is sold to westerners for five yuan or ten yuan. This is a witness of history.
In 306 AD, Ge Hongnan, a Taoist priest of the Eastern Jin Dynasty, came to Lingnan. Because boils were prevalent at that time, he was able to carefully study various drugs for febrile diseases in Lingnan. Ge Hong's medical monographs and later doctors of Lingnan School summed up the rich experience of working people in preventing and treating diseases for a long time, and formed herbal tea with profound Lingnan culture. Its formula and terminology were passed down from generation to generation. Historical allusions and folklore about herbal tea are widely circulated in Lingnan and overseas. For hundreds of years, the herbal tea shops in Guangdong, Hong Kong and Macao have formed a unique Lingnan cultural landscape.
Guangdong herbal tea
Herbal tea is a drink developed and summarized by Lingnan people in the long-term process of disease prevention and health care, which has the functions of clearing away heat and toxic materials, promoting fluid production and quenching thirst, according to the local climate, soil and water characteristics, guided by the theory of traditional Chinese medicine and based on Chinese herbal medicine. Analyzing the causes of "high fever" of herbal tea, relevant experts pointed out that, first of all, the characteristics of non-toxic and effective herbal tea are in line with the consumption characteristics of modern people. Drinking herbal tea is a magic weapon to protect the body summed up by the people of Guangdong and Guangxi in their long-term struggle with nature. According to relevant medical experts, herbal tea is cool but not cold, clearing away heat without hurting the spleen and stomach, and is non-toxic to liver and kidney. Suitable for all seasons. You can prevent diseases when you are not sick and treat diseases when you are sick. "autumn and winter can prevent autumn dryness, and spring and summer can dispel summer heat and dampness."