"A farmer earned more than 10000 in the city, and then returned to his hometown to grow vegetables on 1500 mu." This is a friend's introduction to Yuan Shenghua.
The first time I met Yuan Shenghua was in a western restaurant in Xunlimen, Hankou. It is said that this is his first time to eat western food. He seldom wears a straight suit and looks a little uncomfortable. Several times, I took out a cigarette from my trouser pocket and put it between my fingers. I asked the waiter passing by with a silly smile, "Can I be fined for smoking?" That look, like a pupil who is worried about being criticized by a teacher, makes people laugh. "Just write that I am a farmer in China." He smiled brightly and relaxed a little.
Wood flooring enterprises seize market opportunities.
"I graduated from junior high school and am a farmer. I worked as a construction worker and dug a mine ... "Yuan Shenghua told reporters without hesitation.
He is 42 years old and comes from Zhuxi, Hubei. 1at the beginning of 986, 13 years old, moved to Daji Street, caidian district, Wuhan with his parents. The children of the poor are in charge early. He ranks third among five brothers and sisters. After graduating from junior high school, he began to support his parents.
Yuan Shenghua in front of the reporter is of medium build and thin. It is hard to imagine that at the age of 16, his first job in society was as a coolie, moving bricks, sieving sand and cement on the construction site. Although he is young, he is the most active one on the construction site. They are not only close friends with the workers, but also closer to the project director. "Any line of work can't be satisfied with the status quo. It must be self-motivated and have goals." Yuan Shenghua admits that he has never been satisfied with supporting his family by doing odd jobs. Just one year later, he became a small contractor, leading dozens of older migrant workers. The supervisor has engineering projects in his hand, and everyone is willing to give some to this "smart-headed" young man. Later, there were more and more projects, and his construction team became bigger and bigger.
If it hadn't been for his sister's call, he might have been in the construction industry. In February 2000, my sister, who was engaged in building materials business, asked him for help for a month because of her busy business. Inadvertently, let him see the bright future of the building materials industry.
A month later, he invested 20,000 yuan and took the facade in Hankou Golden Sun Building Materials City without hesitation, becoming the agent of Juning Floor.
At that time, the competition in the wooden floor market was not very fierce. With his natural eloquence and warm personality, Yuan Shenghua has made many good business partners. The first battle was successful, and the turnover of a facade stall reached 40 thousand yuan at most.
From non-staple food wholesale to building materials supermarkets, restaurants and foot massage cities-
Be the "boss" in Daji Street, Caidian
Not only contracting construction projects, but also buying and selling wooden floors, Yuan Shenghua's business is doing well. However, due to the demolition of the facade, he ended the wooden floor business around 2007.
Half a year before closing, he has determined a new development direction-returning to Caidian Daji to do non-staple food wholesale.
This decision is due to his familiarity with the big episode. At that time, there were many small grocery stores in Daji Street, but there were few large-scale wholesale centers. Non-staple food shops mainly run 50 or 60 kilometers to Hanzheng Street to purchase goods. Moreover, 70,000 to 80,000 residents nearby have a great demand for non-staple food.
Do it when you see it. In the second half of 2006, Yuan Shenghua, who has always been generous, returned to Daji Street with his wife and children.
After returning to the familiar venue, he was active in thinking and very popular, like a duck to water. Needless to say, the non-staple food business is booming. "When I was engaged in non-staple food wholesale, my wife said that the money earned by the floor business was enough for the rest of my life, and there was no need to take risks; When I was in the hotel, my wife said, with so much money, just buy a good car and play around; When I was a vegetable base, my wife thought I was crazy. " Every transformation, Yuan Shenghua met with opposition.
But he not only did it, but also acted quickly.
20 1 1, Shenghua Building Materials Supermarket opened, with all kinds of decoration supplies such as tiles, materials, hardware and plumbing. Not only sell products, but also undertake decoration business, becoming the largest building materials supermarket in the region.
20 12, E Xiang Hotel next to Tiankai Building in Daji opened. The authentic flavor of Zhuxi's hometown, such as bean powder, wild vegetable paste, corn rice, konjac sauerkraut and stewed potatoes with local pig feet, immediately aroused the appetite of gourmets. Not only people in Caidian know about this store, Zhuankou Development Zone, but also diners in Hankou and other central areas have come to try it.
20 13 Hubei foot massage city opens its doors to welcome guests.
Today, in terms of scale and turnover, Yuan Shenghua's building materials supermarket, hotel and foot massage city are the oldest in Daji Street in Caidian.
Yuan Shenghua pointed to the tall buildings in the distance around the hotel and told reporters: "Look, there is Shimao Longwan, and here is the French town, the Millennium Beauty, the town of Windsor ..." These attributes have long been included in his "super brain". You know, his hotel and pedicure city, as well as building materials supermarkets, are born with these new attributes.
For the insoluble peasant complex—
Planting vegetables in Zhuxi 1800 meters high mountain.
In the second half of last year, Yuan Shenghua did something that made his wife "completely crazy"-he ran back to his hometown in Zhuxi, transferred 1.500 mu of land from farmers, and planted vegetables on the mountain at an altitude of 1.800 meters.
Friends who know his daily habits are not surprised at all. Because, from beginning to end, Yuan Shenghua has a "peasant complex" that is constantly unreasonable.
A few years ago, whenever he was free, he drove around and went to the farmer's house in Daji to find out. He knows exactly who grows vegetables without applying chemical fertilizer or pesticides and who raises chickens without adding feed. Later, he rented 50 mu of land to grow vegetables in the local area, which not only supplied his own restaurant, but also promoted the local villagers to expand the planting scale, so he won awards such as agricultural science and technology demonstration figures and rural rich leaders.
Sometimes, he will drive seven or eight hundred kilometers and go back and forth for more than ten hours, and go back to his hometown to collect authentic local flavor, because in his hometown, farmers still live a life of farming and relying on the weather.
All his friends in Wuhan know him very well. As long as they know that he has returned to his hometown, they will run all the way to the door of his hotel and even wait for hours for the wild vegetables in his car. In order to eat a real green vegetable, several friends organized a group to visit his hometown and buy safe vegetables, which became more and more frequent.
Over time, Yuan Shenghua began to think: Since there is demand, why don't I go back to my hometown to grow vegetables myself?
This time Yuan Shenghua took a fancy to a place called Jixinling in Taoyuan Township, Zhuxi. This place is located at the junction of Chongqing, Hubei and Shaanxi provinces (cities). There is another saying: Go to Jixinling and step on the three provinces. The highest peak is nearly 2000 meters above sea level, with beautiful scenery, abundant mountain springs and large temperature difference between day and night. There are no factories and mines around, so it is the best place to grow vegetables. After reaching an agreement with the local government and farmers, he adopted the model of "company+cooperative+farmers" and won 1500 mu of land.
Yuan Shenghua's idea is simple. Vegetable cultivation has no pesticides, no fertilizers, no pollution, no greenhouse and spring water irrigation. The output is sold to Wuhan. This will not only help local villagers get rid of poverty, but also keep the pace of young people going out to work.
After some market research, he found that there was no chain store selling cheap wild vegetables in Hubei province, so he adjusted his business ideas and planned to open a pollution-free vegetable shop in Jixinling, three provinces, to operate in the form of franchise chain. From the place of origin to the store, every dish is marked with a QR code. As long as the mobile phone scans the code, you can know when and where these dishes were planted and grown, when they were picked, and which cold chain car they were transported with. Similar to Taobao logistics tracking.
In addition to vegetables, the store will also sell local products such as Zhuxi Gong Mi, wild chestnut, alpine bamboo shoots, black walnut and wild kiwifruit.
Yuan Shenghua told reporters that nearly 20 varieties of vegetables will be listed in May in the first quarter, and 20 franchisees have been developed.
"Although naturally grown vegetables have a long production cycle and high cost, I still intend to take the cheap route." Yuan Shenghua said that in the future, he will raise poultry and livestock in the mountains, develop eco-tourism, and plan to open the largest pure natural alpine cuisine theme restaurant in Wuhan.
key 1
Don't always be smart, but be good at finding opportunities wisely without technology and capital. Besides being able to endure hardships, be cheerful, accumulate popularity and make friends with "noble people", the most important thing is to be self-motivated. Only when you are not satisfied with the status quo can you have motivation. Secondly, in the face of opportunities, we should be able to grasp them boldly. Just wanting to do or not wanting to do them will never succeed.
Key 2
The most taboo of transformation is blindness. No matter what industry you are engaged in, it is essential to be familiar with consumers and geographical environment. Accurate positioning, either as a building materials supermarket or as a boutique as Hubei Hunan Hotel. Every project of Yuan Shenghua is managed by professional managers. "Learning to let go" can not only relax yourself, but also bring the greatest economic benefits to professionals.
Key 3
It is in line with modern people's health care concept to do pollution-free vegetable projects in high mountains and take the cheap route, and the prospects are promising, but the key is to make brands and standardize management.
;