First, the purpose and significance to take this opportunity to enhance corporate visibility and vigorously build corporate and brand image, which can be described as a great teacher, and the opportunity is rare; With the help of the activity platform, publicize that General Manager xx won the "China mba Hero" and shape the commander-in-chief style and leadership charm of the company's management; Promote the emotional communication between the company and the target members of the club, lay the foundation for the upcoming establishment of the club, and be of great benefit to the spread and promotion of the club; Collect popularity and customer resources for xx Modern City in order to open the market smoothly; Golf is a healthy and fashionable sport, which has always been highly respected by high-end people. Holding golf competitions can fully demonstrate the extraordinary taste of xx company and xx city.

Second, the theme and slogan

Main slogan: gathering modern business heroes online-the slogan adopted echoes the theme of xx modern city promotion, highlights the distinguished position of the participants in the modern business world, and proves that this is an elite gathering.

Reference slogan:

1, the source of the concentration of business heroes

2. Remodeling modern business etiquette

Third, time.

20xx year x month x day (to be determined)

Venue: xx Golf Course of xx Hotel (press conference and meeting place)

Four. Object and scale of activities

The main target of this activity is high-level figures who are outstanding in xx business circles and customers with purchasing power. In order to play the role of media and oral communication, a necessary number of journalists and the owners of the original xx company development projects (such as xx Bay, xx Garden, xx, etc.). ) have been invited.

1, xx business leaders (number)

2. Expected major customers (number)

3. Owners of 3.xx Bay (quantity)

4, news media reporters (number)

5. Employees of 5.xx Company (number)

6. Agency staff (number)

Total: How many people?

Verb (abbreviation for verb) activity organization and information

The activity arrangement is roughly divided into three parts, namely the morning press conference, the noon golf match and the evening banquet. Various forms and rich materials.

1. In order to improve authority and expand influence, it is suggested that the golf tournament in this activity be hosted by xx Entrepreneurs Association and undertaken by xx Company.

2. This activity is aimed at xx enterprise leaders, intended customers, owners, news media friends, developers' staff and employees of agency companies.

3. The activities are held in three forms: press conference, outdoor golf competition and friendship banquet:

A. Press conference: the leaders of xx Entrepreneurs Association are invited to speak, and the representatives of developers review the achievements of the enterprise in the past ten years and introduce xx projects and xx clubs. It is proposed to invite an authoritative person with experience in establishing a famous club in Guangdong or a celebrity affiliated to a club to talk about the club.

B. Golf events: Golf has a strong commercial nature and gentlemanly temperament, which can perfectly interpret the extraordinary quality of this activity object. In the fierce swing competition, participants deepen friendship, promote communication and enjoy the charming scenery of xx Mountain. All participants who are interested in golf can sign up for the competition if they are interested in big customers. The purpose of this tournament is to pave the way for the establishment of the club and the sale of the project.

C. Friendship Banquet: The purpose of the banquet is to close the emotional distance in a simple atmosphere. At the banquet, the business leaders' competition presented awards and recommended xx project. Members of entrepreneurs' associations, media reporters and other participants exchanged freely at the meeting.

4. The general process of the activity is as follows:

Attendees attend (xx Hotel) → press conference (speeches by leaders of xx Entrepreneur Association, speeches by developers' representatives, project recommendation, Guangdong Guest Club and xx Hotel) → noon work and rest (xx Hotel) → golf competition (xx Golf Course) → friendship banquet (leaders' concluding speech, banquet party, awards interspersed in the above activities, project recommendation, xx Hotel) → The whole day's activities are over.

Organization channels of intransitive verbs

Xx Entrepreneurs Association sent a letter calling on its members to participate in this activity. In addition, other methods are added.

1. In the name of xx Entrepreneur Association, distribute the concept building and invitation letter of this project to the members of the association and media reporters by direct mail.

2. The developer invites his business friends and customers in xx Bay by letter or telephone.

Seven, publicity methods

This activity mainly chooses two major print media, xx Real Estate Magazine and xx Morning Post, which have a large circulation in xx, and effectively promotes them in combination with the live promotion of TV programs.

Eight, the effect evaluation

1, press conference is a powerful means of news copywriting, which can reflect appeal and authority, easily create momentum and attract attention, and rely on this platform to make friends with the media and cultivate a good public opinion environment for enterprise development and project start-up.

2. Golf tournaments are fashionable and elegant, and it is more interesting to adopt the form of competition. I believe many people are willing to participate. The purpose of this competition is to develop membership services for the club. Participants can experience the noble style and excellent activity organization ability of the club during the activity.

3. The atmosphere of the fraternity is simple and pleasant, which is the easiest to cultivate friendship and tap customers, and further deepen the effect of the previous two activities.

Chapter II Company's annual celebration planning scheme

The company has been established for 20 years, looking back and looking forward to the future, enhancing the cohesion of the enterprise and further building an excellent corporate culture. So it is necessary to vent this corporate culture through an anniversary celebration. So I invited xx Celebration Company to take charge of the whole celebration. The planning scheme is planned by the anniversary planning company, strictly referring to the activity planning scheme. After event planning, packaging and image promotion, during the experience of the guests participating in the whole celebration, they can arouse the guests' voices in business philosophy, corporate culture, integrity, corporate image and business model, leaving a deep and perfect impression. The planning scheme of this anniversary is different from the new product release site planned by xx new product release planning company. You don't have to release new products, just celebrate, and you don't need to do any publicity activities.

Theme of the 5th Anniversary Celebration: Time makes gold, sincerity makes brilliance.

The growth of the fifth anniversary of the enterprise has experienced tempering, achieved great success, and vividly demonstrated the hardships and achievements of five years. It is the consistent adherence to the "sincere" business philosophy that has finally forged a solid cooperative relationship with customers and achieved the glory of each other's careers.

activity

20xx year x month x day

At 10: 00- 10: 30 in the morning, the guests sign in, and the employees of the X activity executive company are responsible for the reception of the guests.

At noon 12: 00- 13: 00, all employees, customers and leading guests * * * attended the luncheon.

At noon, 13: 30 —— 17: 30 company annual meeting.

Evening18: 00-2100 thank-you dinner and performance, the performance is planned by X event planning company.

The location of the fifth anniversary celebration

(1)x laiyunbao hotel international conference center-lunch

(2) International Hall on the third floor of the International Conference Center of X Garden Hotel-Conference.

Article 3 Company's annual celebration planning scheme

I. Preparation for the event 1. Require employees to know the time when the company was established and the achievements made in the past few years, not only know, but also proudly publicize it; You can practice through meetings in the morning, afternoon and evening.

2. In terms of meeting requirements, the level of the venue must be high, and the layout of the venue should be festive and warm. Hang lanterns; Pull some flowers; The gift exhibition area should be decorated with flowers and must be eye-catching. The overall layout of the venue should have a strong visual impact, and the music of the venue should be based on enthusiasm. Morning meetings must be encouraged to arouse the enthusiasm of employees.

3. Classification of invited customers: hardcore customers (who come to work for the Brotherhood) and new customers (referrals from old customers); Preheat mature resources (such as popular science collection) and stop serving customers (with good effect)

Second, the purpose of the activity

1. Through this activity, the corporate culture will be fully displayed, and customers' confidence in enterprises and products will be enhanced, so as to explore the introduction.

2. With the help of grand scenes, provide a better platform for the introduction of old customers.

3, through the atmosphere of the scene, increase the sales policy of buying and giving, and realize a high proportion of sales.

Third, the theme of the event

Warmly celebrate the fifth anniversary of the establishment of the marketing group.

Four. Activity flow

1. More corporate culture films such as club introduction and XX review will be shown before the meeting.

2, warm-up: large-scale dance performances, programs should be graded to mobilize the atmosphere of the entire venue.

3. Opening remarks.

4. Introduce the guests.

5. Speech by company leaders.

6. Speech by local leaders (can be replaced by typical customers).

7. Festival performance 1-2. Customer performance, employee performance, employee and customer performance on the same stage. Interpret the story between customers and employees on the spot, and present the enterprise purpose of "respecting heaven and loving people" in the form of sketches. )

8. Customers present calligraphy, paintings, plaques, etc. (3-4 local honorary customers will be selected, and the leaders will take the stage to issue certificates, take photos, host interviews and speak for customers).

9. Keynote speech (expert lecture).

10, announcing preferential policies.

Verb (abbreviation of verb) prize setting

1. All customers who come to the event site will get a small gift (the gift depends on local preferences).

2. Set up prizes for the products purchased on site, increase the purchase and gift policy, increase the lottery of customers who purchase products, and attract customers with grand prizes.

Intransitive verbs Highlights of this gathering: (Invitation)

1. This activity is a special celebration of the fifth anniversary of the establishment of the marketing group. The site will not only show a series of achievements made by the marketing team in the past five years, but also bring international cutting-edge health care knowledge to the university. You will have the opportunity to participate in the quality of life control project and experience the systematicness and authority of the top ten chronic disease solutions led by state administration of traditional chinese medicine Zhongwei Traditional Chinese Medicine Development Research Center, which I believe will benefit you a lot.

2. This activity, with high specifications, is a highlight of elderly health care in Changsha this year.

3. On-site enterprise members will be invited to bring you wonderful talent shows for the elderly, interpret the health and beauty of contemporary elderly people, and establish a new model of old-age life.

4. The leaders of the Organizing Committee of the Quality of Life Control Project visited the site, participated in activities and answered questions.

Authoritative experts will make a special trip to give you a keynote speech on health care knowledge.

6. All the old friends who take part in this activity will get a "souvenir".

7. The event site is colorful and the gifts and prizes are rich and varied.

8. Xiao Hui Group's series of products have received unprecedented preferential treatment, won numerous awards, and are extremely lucky. Customers can participate in various lottery ways, and the 1000 yuan grand prize is wonderful.

Seven. Pre-meeting presentation content

Organizer: xxxx

Organizer: xxx.

Specially invited guests:

Subject matter expert:

Activity time: XX years x months x months

Location:

Activity scale: about 300 people Purpose: To demonstrate the comprehensive strength of the enterprise on a large scale, establish the public image of the enterprise, consolidate the confidence of old customers, tap the purchasing potential of customers and stimulate market sales. Strengthen customers' recognition of the company; Strengthen the understanding and support of old customers to employees; Enhance the enthusiasm and action of customer promotion and promotion;

Eight. Pre-meeting work

(1) Resource requirements for attending the meeting: preheat and mature before the meeting, and undertake 4-26 meeting resources. Special requirements: key customers should make at least one in-depth communication home visit. Will form a meeting to place an order, pick up the goods at the venue, and create a panic buying atmosphere.

(2) Packaging of activity highlights:

1. This activity is a special thank-you activity for the fifth anniversary of the establishment of the large-scale summer health care marketing group, which is jointly organized by the zhongwei Research Center for the Development of Traditional Chinese Medicine, the Organizing Committee of Quality of Life Control Project, the China Geriatric Health Care Association and Changsha Workstation of xx Magazine.

2. The on-site content is wonderful, scientific and authoritative, and it is a surprise gift.

3. Authoritative health care and nutrition experts bring you humanized, professional and personalized health guidance.

4. The lucky draw is wonderful and novel, and mysterious gifts fall from the sky.

5. A team of authoritative experts will receive one-on-one consultation, so that you can master the detailed and accurate physical health status.

6. Unprecedented special discount on health products will protect your health.

7. All the guests at the meeting have the opportunity to get a beautiful gift.

(3) Other requirements:

1. Managers and employees should have a proper understanding of the meeting, aiming at sales and taking the meeting content as the form. Take sales as the center. Pay attention to customer observation and service during the meeting. To preach to all employees and actively carry out the importance of customer screening and invitation.

2. Employees invite speeches in a unified manner, pay attention to the warm-up steps, and learn to grasp the customer psychology as a prerequisite for the preparation of resources.

3. Managers and employees should look for typical cases of customers, choose customers who speak with gold medals, strive for the influence of on-site customers' speeches, prepare for the meeting and create bright spots. Explore the classic cases and touching stories of customers and employees, and provide the material basis for the preparation of sketches.

4. Selection of participants: loyal and hard-core customers, old customers and their recommendation to new customers, and preheating to mature customers.

5. Warm-up before the meeting mainly solves the problem of trust and talks about enterprise and culture.

6. What needs to be emphasized when inviting is that due to the tight seats, can you confirm that the time will start on time and don't be late.

Nine, on the plate

The characteristic of this meeting is to create a warm atmosphere on the spot and make people feel excited. The whole process should be interlocking, ups and downs, so that customers can feel and touch customers from all aspects and stimulate their desire to order food. Therefore, customers should feel valued as soon as they enter the venue. In the medium term, customers should feel emotional ups and downs, be happy first, make him happy and have fun, and feel that every achievement of the marketing team has something to do with him. The keynote speech should be emotional, focusing on why we should make great efforts to grasp product quality and why we should start the national quality of life control project. Then use the novel form of sketch to attract customers to share, and the speech process should be short and pithy, so that customers can have an atmosphere of automatic and spontaneous communication after the meeting. Talking about the happiness brought by enterprises and employees, talking about the health and happiness brought by products, and finally introducing preferential policies is naturally based on thanking everyone for their long-term support. The host should highlight the solutions to chronic diseases when explaining.

The whole meeting process should be completed in one go, so as to ensure that enough time is left for customers to communicate. Therefore, the setting and operation of each link should be accurate in terms of time schedule, and it is not a drag, otherwise it will be "harming others and harming yourself".

X. Post-meeting signs

Home delivery, timely filing, timely home visits, and stable orders. Managers must supervise employees to pay a return visit, practice speaking skillfully, and require the effect to be informed. Then a follow-up meeting was held after the meeting. The purpose is to consolidate their confidence in taking medicine and make a referral.

XI。 Key control

All colleagues fully understand the importance of the 5-29 meeting, clarify the company's preferential policies, and familiarize themselves with the presentation content in advance. Thirdly, the invitation before the meeting must be accurate, and the quality of preheating directly determines the sales volume and success or failure of the meeting.

To make the sense of unity and true feelings at the meeting come true, we need to work together and have the spirit of ownership.

The details of each process should be in place, and the details determine success or failure. Every link of the conference should be carefully prepared and rehearsed, and communicated in time.

XII. Points for attention

1, the responsibility for program selection lies with people.

2. The host must memorize and understand the string words; Everyone who speaks on the stage has to break the manuscript and is very skilled (except customers).

3. Music Prepare some classic songs or music, which can glow the passion of the elderly.

4. On-site communication, site layout, materials to be purchased in advance, sound system debugging in place (sound, light and electricity are highly unified in all directions), and the reception desk is carefully arranged (to ensure that the meeting starts on time).

5. The excavation of classic cases should be reported in time, followed up by the conference department, and the responsibility for the arrangement of sketches lies with people.

6. The time to issue and announce the sales policy.