Pedicure shop marketing speech:
1. How to introduce your store?
Words: Our store is a professional foot massage chain, which was established in 20xx. The first store was XXX, and now there are () stores. It is famous in the whole market.
2. What are the advantages of the store?
Words:
Leading scale: since its establishment, it has grown to five stores in just a few years, which proves our strong brand influence and excellent operational ability of the management team.
Professional skills: all employees have received professional training. The company strictly implements the national professional standard of foot massage. In a company with all employees holding certificates, only professional methods can ensure the health of customers.
Management standard: Through years of practice, a complete management system has been formed in the aspects of store business promotion, hygiene, service etiquette, material consumption control, staff training and internal operation, which ensures the profitability of the store.
Advanced services: As our member, you will enjoy many advanced member services, such as free birthday, free parents' first time, free special holidays, member lottery, room upgrade, chain discount, alliance consumption discount and many other services.
3. How do you recruit technicians?
Words:
(1) is recommended by employees and meets the company's employment standards.
(2) The company recruits directly through the designated recruitment point.
(three) peers, qualified in theory and technology.
4. How are your employees, including senior and super employees, evaluated for promotion?
Speech: Our new employees will be trained in the designated training base for 30 days, including corporate culture, service etiquette, foot massage theory, manipulation practice, store management system, team building and so on. Only after all qualified, qualified in the designated stores, can they graduate.
Advanced and super-class are our main technical forces. Only by passing theoretical and technical examinations and meeting customer satisfaction standards can we be promoted. Super technicians can achieve certain adjustment and rehabilitation through key massage, and their proficiency and comfort are particularly good.
5. Your income is not high. Why don't you try another pedicure shop?
Speech: I know what you mean. But I still prefer our store, because as a professional chain foot massage, our advantages are self-evident, and customers agree with us. We have a lot of classes every day, so our income is very stable. We pay wages on time 15 every month and never default. As for those small shops, the commission is high, but their influence is small, their customers are unstable and their income fluctuates greatly. In case of bankruptcy, there is no place to pay. Moreover, what ordinary shops can't compare with is training. In the store, you can get continuous training, learn a lot and improve your own quality. Brothers and sisters get along well, which money can't buy. Don't you think so?
6. I don't come often, so there is no need to apply for a card.
Speech: I understand that many of our old customers have the same idea as you at first, but healthy good habits can be cultivated. Who washed feet ten years ago, washing feet ten years later became a healthy fashion. Here, you can enjoy authentic national standard technology, listen to music, watch movies, chat with friends and talk about business, which is much better than simply eating and clubbing. I believe that a tasteful and health-oriented person like you will not be stingy with health investment. Today, you might as well try to get a card first. I believe you and your friends will like our shop.
Let's do it next time.
Speech 1: Are you dissatisfied with our service? If so, please tell us. We do well because we can constantly improve according to customers' opinions and needs. Please don't be embarrassed. Once your opinion is adopted, you will get a small gift from us.
Word 2: You can do this (if the customer doesn't have enough money). Pay part of the deposit today and book a card. When you come again, you can enjoy the membership price this time and next time. What did you say?/Sorry?
8. We have XX shopping cards. (I have already applied for a card in another company.)
Speech 1: I understand that XX store, as a small foot bath shop, has really done a good job. However, as a large chain enterprise, our professional skills, good environment and excellent service have attracted more and more customers, many of whom are from XX. Now we have a whole store. If you are our member, you can enjoy quality service in all our stores.
Word 2: it doesn't matter, just like you often eat in XX Hotel, but it's great to meet in another restaurant, so you become a frequent visitor to another restaurant; For another example, you have a card at ICBC, but when you arrive at China Merchants Bank, you feel that the service is also very good, fast and convenient, so you also have a card at China Merchants Bank, so this is not contradictory at all. Today, you might as well give us a chance. I firmly believe that you and your friends will like our shop.
Word 3: Then I want you to get one, because guests like you must often take their friends to wash their feet, but some of your friends like to do it in XX pedicure, while others like to do it in other stores. If there are cards on both sides, isn't it affordable and convenient? Many of our customers are from XX store, but they also have cards from our store.
9. My friend has a card, so I won't do it. (The guest refuses to apply for a card)
Speech: Because they have it, I suggest you get one, which is convenient, affordable and dignified. Next time, whether friends come or not, you can enjoy discounts such as membership price. You don't have to pay cash, just swipe your card and leave. How chic! So here, it is very common to have several customers in one room and one card. Even a card for husband and wife. You might as well have one. Do you want to deal with 3000 or 2000?
10, your price here is too expensive.
Word 1: Maybe you don't know us very well. We practice membership consumption, the full price for non-members is 138 yuan, and the discount for members is only xx yuan/person. Compared with other stores, the 90-minute service is quite favorable. More importantly, you enjoy technology and your health and safety are guaranteed, which is also the main reason why people choose it. In addition, once you become a member, you can also participate in membership activities, enjoy free birthday, free elderly and room upgrade services, and cardholders can also get discounts in other stores.
Speech 2: As long as you become our member, we will start all kinds of integral activities. You can exchange many preferential items in the future. You should calculate that this should be very beneficial, and we have many new projects now. All your friends will have face if you treat them to business.
1 1. Why are the tactics of your different from those of other chain stores in your company?
Speech: the technique is actually the same, because our technique is unified, and we are all trained according to the national standard professional technique. But because of different levels, working hours, proficiency and strength, customers' adaptability is different, and their feelings will be different. Just like our first card customer here, he used to be an old customer of other stores. When he first came to our store to do it, he felt different from what he did in the city, but after our masseur helped him do it four times, he felt it. Now he orders this masseur every time he comes, because he has adapted to our method.
12 is too expensive for you. Xxx is only in 80 yuan, and it takes 1 10 minutes, including soles, legs, back and shoulders. Tea bowls are free.
Speech 1: I see what you mean. Let me give you an example: xxxxx has a XXXXX restaurant, where the noodles are authentic and delicious. There are many people waiting in line for a bowl of noodles in 8 yuan, but a small restaurant next door only sells 5 yuan noodles, with free tea, side dishes before meals and soup after meals, but few people. In terms of the price and quality of a service, which do you value more? I believe that 90% of customers will choose the quality of service, especially massage. The wrong method is not only harmful to their health, but also harmful. Our professional methods and strict training ensure the health of our customers. This is why many customers would rather spend a little more money than choose us.
Speech 2: Different people must have different views on different issues. Just like KFC and Dicos, Dicos distributes a large number of coupons around KFC every day, and the price has dropped again and again, but it is better than KFC, which rarely reduces prices, because people trust KFC's brand and quality more.
Examples of marketing speech in pedicure shop:
Technician: Sir, your shoulder and neck muscles are very stiff, and there is a certain sub-health problem!
Customer: Really?
Technician: Feel it, there is a cooing sound inside (and it has integrity).
Customer: What's the reason?
Technician: Do you usually feel fatigue and pain in your shoulders and neck?
Customer: Not bad, I don't feel anything.
Technician: Maybe you don't pay much attention. This is the initial symptom of sub-health of shoulder and neck.
Guest: I see.
Technician: Yes, your muscle stiffness and integrity are caused by your long-term bad posture, when your shoulder and neck are in bad posture for a long time and your own load. Muscle will be in a state of tension, leading to ischemia, hypoxia, loss of elasticity, formation of rigid, bubble, complete, slender lean parts, easy to overload, resulting in strain and pain. Of course, this is only the slightest symptom.
Customer: What will happen if it is serious?
Technician: If this goes on for a long time, it may lead to headaches such as cervical spondylosis and scapulohumeral periarthritis, dizziness, numbness of limbs, poor sleep quality, gastrointestinal dysfunction, easy to get angry, irritability, etc. It is difficult to cure repeatedly, and it is particularly harmful to the body for a long time.
Customer: It can't be so serious.
Technician: Of course, because our spine is S-shaped, and the cervical vertebra is bent forward. There is a layer of soft tissue between vertebral bodies called intervertebral disc, and there is a row of intervertebral holes behind the intervertebral disc, through which blood vessels and brachial nerves pass. When we lean forward, the front of the intervertebral disc becomes thinner and the back becomes thicker, and the thickened part compresses the blood vessels in the intervertebral foramen. Insufficient blood supply to the brain can cause headache and dizziness, and compression of brachial nerve can cause numbness of limbs.
Technician: The spine is the beam of the human body. If the spine is crooked, people's immunity and resistance will decline, resulting in various diseases, so we should do more prevention and adjustment.
Customer: How to prevent and adjust?
Technician: 1. Try to change your usual living habits and bad posture, try not to sleep on a pillow that is too high, and don't lie down and watch mobile phones, TV ipad, etc. If you work or use the computer for too long, you must exercise your shoulders and neck more (you can try to learn to do it).
2. Go to the gym more often and stick to the fitness with a fixed frequency every week.
3. All these are self-care, which will help and protect the body to some extent, but to achieve the effect of conditioning and effective health care, passive conditioning and health care methods are still needed.
Customer: What is passive conditioning?
Technician: If you have nothing to do, go to some regular professional massage shops and do our regular' massage, meridian physical therapy' and so on. "This belongs to passive conditioning, find a professional technician to massage your body and operate according to scientific health care methods, which can not only achieve the effect of health care and prevention, but also play a role in treatment.
Technician: Do you usually do some self-care exercises?
Customer: I have done some, but there is not much improvement. The point is that I don't have time.
Technician: Yes, you are usually busy, or I suggest you use passive conditioning scheme more.
Customer: What's the plan?
Technician: Our store has newly launched a meridian conditioning project (shoulder and neck relaxation), which is specifically aimed at sub-health of shoulder, neck and back. After the customer experience, the response was particularly good. It combines the overall concept of Chinese medicine, comprehensive therapy and detoxification technology, and can really play a role in conditioning, health care and prevention. I will give you a conditioning today. What do you think of the effect?
My regular customers have basically tried this project at 10. Everyone said yes. I feel very relaxed after finishing, just like the feeling of finally putting a stone on my shoulder and neck, and the price of this project is very reasonable. 90 minutes of conditioning only costs 298 yuan. As you know, there are more than 300, 400 or even 800 good spa projects in our store. Please try it today. If it doesn't work, it can't achieve the function of conditioning and relaxation. I'll pay it for you. All right.
Guest: OK, let's try it.
Technician: Don't worry, you will never be disappointed in me.
Remember: when doing the project, let the customers relax wholeheartedly, remind them not to talk and enjoy quietly.
Extended data:
Common communication skills in pedicure shops
1. Hesitant customers
Customer performance: Usually, such customers will not immediately make up their minds to apply for cards; Often manifested as anxiety, anxiety, fear of their own rashness and mistakes, I hope someone will be a staff officer.
Coping skills: When receiving such customers, salespeople should not sell products directly at once, but "sneak in", first introduce relevant products or services realistically, and let customers compare themselves before choosing products.
2. Like picky customers
Customer performance: This kind of customer has always been cautious and worried about being cheated, so they will ask some questions and details that are beyond the normal thinking of others, so as to eliminate their inner worries and satisfy their guilt. And take a tough attitude towards shopping guides.
Coping skills: First, accept customers' bad feelings, allow customers to vent their dissatisfaction, and listen carefully to customers' "nitpicking" to make customers feel that you are respecting them.
Empathy, from the customer's point of view to understand the reasons why customers are picky, so that customers feel that you are already on the same channel with him. Avoid blaming customers and learn to apologize when appropriate. Finally, it puts forward solutions to solve customer problems and meet customer needs.
3. Arrogant customers
Customer performance: such customers are often supercilious and seemingly superior, but they are not necessarily. He just likes to be flattered, praised and complimented.
Coping skills: forget yourself for a while, and don't take yourself too seriously at this time. Don't conflict with customers in communication. You know, if you win, the communication will be terminated. If you lose, maybe the customer will surprise you!
Therefore, let him feel that you are really pushing him, and his self-esteem can be satisfied. It is possible to make a deal at this time.
Communication skills in pedicure shop sales
1. Full of confidence
Pedicure salesmen can speak confidently in front of customers if they have enough knowledge and accurate customer information. If you are not confident, you are unconvincing. With self-confidence, the pedicure salesman can make a clear and powerful ending at the end of the speech, thus giving the other party a clear message.
For example, "I'm sure I can satisfy you." At this point, this language will make customers have some confidence in the goods you introduced.
Repeat what you said.
What the pedicurist said won't all stay in the other person's memory. And many times, even the emphasized part just passes through the other person's ear, leaving no trace of memory, which is difficult to do.
So what you want to emphasize is that the important content of the explanation should be repeated and explained from different angles. In this way, customers will believe and deepen their impression of what they are talking about.
Remember: you should express your key points to each other from different angles and in different ways.
3. Be honest with each other and infect customers
It is impossible to convince all customers only by the glib mouth and rich knowledge of pedicure salespeople.
"Too talkative."
"Can this person be trusted?"
"Although this condition is very good, will it only be like this at first?"
Customers will have the above questions and anxieties. To eliminate anxiety and doubt, the most important thing is to be honest. Therefore, we must have confidence in the company, products, methods and ourselves. Attitude and language should show connotation, which will naturally infect each other.